AI Web Maker90-day online marketing plan
Crumbly Lane Cookies
Crumbly Lane Cookies will fill its baking calendar by making every cookie box, party order and office gift easy to find, easy to order online and easy to order again.
More online orders or bookings · Under 100 US dollars a month
Your three priorities
Build an order page for each kind of cookie order, asking for the date, the number wanted, the delivery address and any allergens, so a buyer can ask for a box in one go.
Show finished work everywhere, because decorated cookies sell on sight, and photograph each set before it leaves the kitchen.
Reach the people who order for others, such as office managers, party hosts and planners, while their dates are still weeks away.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “custom decorated cookies” | 7.5K-25K | Medium |
| “cookie gift box” | 7.5K-25K | Medium |
| “cookie delivery near me” | 7.5K-25K | Medium |
| “corporate cookie gifts” | 2.5K-7.5K | Medium |
| “personalised cookies” | 2.5K-7.5K | Medium |
| “birthday cookies to order” | 2.5K-7.5K | Medium |
| “baby shower cookies” | 2.5K-7.5K | Medium |
| “wedding favour cookies” | 750-2.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
People sending a box to someone else
What they need: A gift that looks pretty, arrives fresh at the right door and comes with a short message from them.
Where they look: Searches for cookie gift box and cookie delivery near me, and posts from bakers they follow on Instagram.
Parents and hosts planning a party or a shower
What they need: Iced cookies in the right colours and theme, ordered early, with a clear answer on allergens for the guests.
Where they look: Searches for birthday cookies to order and baby shower cookies, and local parent groups on Facebook.
Office managers, assistants and event planners
What they need: A tidy box or platter for a meeting or a client, delivered to reception, with an invoice and perhaps an iced logo.
Where they look: Searches for corporate cookie gifts, a sample box on the desk and an introduction by email or on LinkedIn.
Your channels, in order
Website and Google search Medium effort · Low cost
People who want cookies for a date search for the exact thing they need, so a separate order page for each kind gives Google a clear match.
- Make pages for cookie gift boxes, custom decorated cookies, party and wedding favours and corporate cookie gifts, named after the searches listed above.
- Put one order form on every page that asks for the date, quantity, delivery or collection and allergens.
- State your lead times, delivery area and allergen information on pages of their own.
Google Business Profile Low effort · Free
It puts the bakery on the map for cookie delivery near me and can show a delivery area without showing a home address.
- Choose a bakery category, set a service area and add your hours for orders and collections.
- Upload photos of gift boxes, iced sets and the packed order, and add each box as a product.
- Ask every customer for a review by text, and reply to each one.
Instagram Medium effort · Free
Iced cookies are made to be photographed, and a reel of a design coming together sends viewers to the order page.
- Film each set from plain bake to finished design in a few clips, and post it with a link to the order page.
- Photograph every order on the same plain background before it is packed.
- Answer every comment and message with the next step, such as the date and quantity.
Facebook Medium effort · Low cost
Parents, hosts and neighbours ask in local groups who bakes party cookies, and a business page lets them see your work and message you.
- Open a page that shows your delivery area, an order button and recent sets.
- Reply helpfully when someone asks for a cookie baker in a local group that allows it.
- Share each finished order with the customer's permission, leaving out names and addresses.
Offices, venues and planners High effort · Low cost
One office or planner can order again and again, and a box on a desk is the quickest way to show what you bake.
- List local offices, florists, venues and planners whose events suit your cookies.
- Send a small sample box with a one-page menu and your order link to a few of them each week.
- Follow up once by email a week later and ask who handles orders.
Email and WhatsApp reminders Low effort · Free
People who gave cookies once give them again each year, and a short reminder before the date brings the order back.
- Ask buyers, with permission, for an email address or WhatsApp number when they order.
- Message them a few weeks before the occasion they ordered for last time, with the order link.
What your website needs
- A home page that says cookies baked to order in its first line, with photos of boxes and iced sets and an order button.
- A cookie gift box page showing each box, what is in it, how it is packed and the last order day for delivery.
- A custom decorated cookies page with a gallery by occasion and a short form for the design brief.
- A corporate cookie gifts page with box sizes, logo cookies, delivery to reception and invoice details.
- A wedding favour cookies and baby shower cookies page explaining how far ahead to order and how to ask for a sample.
- An allergen information page listing what is in each bake and how to ask about a need.
- A delivery and collection page with your area, packing and what to do if a box arrives damaged.
Your 90 days
Month 1: Open for orders
- Launch the website with a page each for gift boxes, decorated cookies, favours and corporate orders, every one with the order form.
- Add the allergen page and the delivery and collection page.
- Set up the Google Business Profile with your service area, photos and each box as a product.
- Photograph the standard boxes and a gallery of iced sets in daylight on a plain background.
- Open the Instagram and Facebook pages and put the order link first in each bio.
Month 2: Show the work
- Post a reel of one set being iced, and a photo of each order before it leaves.
- Ask each customer for a review and show the kindest on the website.
- Add a card with your website and Instagram name to every box.
- Send sample boxes and your one-page menu to the first offices, venues and planners on your list.
- Join local parent and community groups and answer cookie requests where the rules allow.
Month 3: Fill the calendar
- Run a small advert on Instagram and Facebook to people in your delivery area for the next gifting date, sent to the order page.
- Message past buyers as the occasion they ordered for last time comes round again.
- Follow up each sample box with an email asking who handles orders.
- Post the last order day for the next big date on every channel.
- Count the orders by type and by source, and do more of what brought most.
Content ideas
- One cookie set from plain bake to finished icing in a single reelInstagram
- What goes in a cookie gift box and how it is packed to travelWebsite
- How far ahead to order party cookies and what we need from youWebsite
- A corporate box opened on a reception deskOffices, venues and planners
- A mixed box of flavours, laid out and photographed from aboveGoogle Business Profile
- The allergens in each bake, listed in plain wordsWebsite
- A new seasonal shape revealed before orders openFacebook
- The last day to order before the next gifting dateEmail and WhatsApp reminders
Your budget
The numbers to watch
Orders a week from the website
Count the order forms received each Monday.
Orders by type
Tally gift boxes, decorated sets, favours and corporate orders separately to see which grows.
Enquiries that become orders
Note how many order forms and messages end in a booked date.
Repeat buyers
Make a note of every returning buyer and the occasion they ordered for.
Where orders came from
Add a question to the order form about how the buyer found you and tally the answers.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.