AI Web Maker90-day online marketing plan
Tall Oak Tree Care
Tall Oak Tree Care will turn the searches of homeowners with a worrying tree into phone calls by being easy to reach, plain about its cover and ready for the next storm before it arrives.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Make the phone the centre of everything: a number that is answered or returned quickly and shown on the website, the Google listing and the truck, because a person with a branch on the fence rings whoever answers.
Build a page for each job, covering removal, pruning, stump grinding and storm damage, with what a visit involves, what affects the cost and the cover you hold, so careful buyers find reassurance before they call.
Let each finished job vouch for you: photos of the cleared site, a card through the neighbours' doors and a review that mentions how tidy the crew left things.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “tree service near me” | not measured |
| “tree surgeon near me” | not measured |
| “tree removal cost” | not measured |
| “stump grinding service” | not measured |
| “emergency tree removal” | not measured |
| “storm damage tree removal” | not measured |
| “tree pruning service” | not measured |
| “dead tree removal” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Homeowners with a tree that worries them
What they need: A straight opinion and a clear quote on a tree that is too big, too close or dropping branches, from someone who will not cut more than is needed.
Where they look: Phone searches such as tree surgeon near me, neighbours, local Facebook groups and the roofers or builders already working on the street.
Households with storm damage
What they need: Calm information on who can come and how the area will be made safer, plus photos and a written note they can pass to their insurer, without being rushed into a price.
Where they look: Searches for emergency tree removal and storm damage, community groups while the weather is bad and recommendations from neighbours.
Landlords, managing agents and businesses
What they need: Trees beside car parks, paths and shared gardens dealt with on a plan, with clear paperwork and details of the cover held.
Where they look: Google searches, LinkedIn and recommendations from builders, roofers and fencing contractors.
Your channels, in order
Website and Google search Medium effort · Low cost
People with a worrying tree search for the exact job, so a page for each job lets you appear and answer before they ring.
- Give tree removal, pruning, stump grinding and storm damage a page each, headed with the words people search for that job.
- Add a page on what affects the cost of tree work, naming the factors without quoting prices.
- Show your phone number on every page and a call button on phones, with your hours and how urgent calls are handled.
Google Business Profile Low effort · Free
A listing with a phone number, a service area and photos of cleared gardens is what an anxious searcher sees first on the map, and one tap rings you.
- Set the category to tree service, draw your service area and list each job you do, from pruning to storm clearance.
- Say what cover you hold in the business description and add photos of finished jobs with the garden cleared.
- Invite each customer to review the crew and the clear-up, and answer every review.
Facebook Medium effort · Low cost
Neighbours ask local groups who to trust with a tree, and storms bring those questions all at once.
- Open a page with your phone number, your area and the jobs you do, with messaging switched on.
- Share a finished job or a short tip each week, such as the signs that mean a tree needs looking at.
- Before a forecast storm, post a note on how to reach you and on keeping clear of any tree touching a power line.
Roofers, builders and other trades Medium effort · Low cost
Trades see fallen branches and overgrown trees before the owner calls anyone, and they pass on the contractor they trust.
- Visit roofers, builders, fencing contractors and landscapers with a short card listing your services, your cover and your phone number.
- Offer to take their awkward tree jobs and report back quickly on each one.
- Send a message or a small gift to anyone who passes you a job.
Truck lettering and site signs Low effort · Low cost
Your truck is parked outside for hours, so every job is seen by the whole street.
- Put your name, phone number and main services on both sides and the rear of the truck in large plain capitals.
- Ask owners if you may leave a small sign at the gate with your number while the crew works.
What your website needs
- A home page that opens with tree service near me, names your area and puts a call button, your hours and the cover you hold at the top.
- A tree removal page for dead, damaged and unwanted trees, with how a visit works, how the crew protects the house and garden and what happens to the wood.
- A tree pruning service page explaining crown lifting, thinning and reduction in plain words, and when each is used.
- A stump grinding service page with before and after photos and what you can plant or lay on top afterwards.
- A storm damage and emergency tree removal page with how to reach you, how calls are assessed and what to do about trees on power lines.
- A tree removal cost page that explains the factors, such as height, access and nearby buildings, without quoting figures.
- A gallery of finished jobs showing the tree, the work and the cleared garden.
Your 90 days
Month 1: Be easy to reach
- Publish the website with a page for each job, the cover you hold and a phone number that is answered or returned promptly.
- Finish the Google listing with your service area, each service, your hours and photos of finished jobs.
- Set up an automatic text reply to missed calls that gives your hours and a link to message you.
- Letter the truck with your name, number and services in large capitals.
Month 2: Show the work
- Photograph every job from the same spot before, during and after, and add the best to the gallery and the listing.
- After every job, ask for a Google review that mentions the tidy-up, and reply to each.
- Visit local roofers, builders and fencing contractors with your cards.
- Write the cost page and the storm page, using the search phrases in this plan.
- Join the local Facebook groups and answer recommendation requests where the rules allow.
Month 3: Get ready for storm season
- Pin a note on Facebook and the Google listing about how to reach you and what to do about trees near power lines.
- Run a small Facebook advert to homeowners in your area for pruning and tree health visits.
- Message past customers and enquirers about pruning before the weather turns.
- Send managing agents and landlords a short company profile and an offer to look at their trees.
- Look back at the quarter's calls, see which trade contacts, pages and posts they came from, and repeat what worked.
Content ideas
- Signs a tree needs looking at: dead branches, a lean and fungus at the baseWebsite
- A stump grinder at work, filmed from a distanceFacebook
- How a tree comes down in sections beside a houseWebsite
- Before and after of an overgrown garden with its light restoredFacebook
- What to do when a branch lands on a fence or a power lineGoogle Business Profile
- What affects the cost of removing a treeWebsite
- Photo of the week: a cleared drive after a stormGoogle Business Profile
- Do I need permission to cut my tree?Website
Your budget
The numbers to watch
Calls a week, by job type
Log each call and note whether it was about pruning, removal, stumps or storm damage.
Missed calls
Check your phone each evening, count the calls you could not answer and note how many you returned.
Quote visits booked
Count the visits booked from calls and website forms each week.
Where callers heard of you
Ask each caller and tally search, truck, trade referral, Facebook and neighbours.
Reviews that mention the tidy-up
Read new reviews each month and note how many praise the crew or the clear-up.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.