AI Web Maker90-day online marketing plan
Keyhold Property Management
Keyhold Property Management will turn landlords' searches into phone calls by showing up clearly on Google, being plain about what management covers and looking visibly careful with other people's homes.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Claim your Google Business Profile and fill it in with services, service area and phone number, because a landlord searching for a manager nearby usually rings the company that looks most established.
Build a website with a page for each service and a plain explanation of what the management fee covers, so landlords comparing managers find answers and a call button before they decide who to ring.
Get introduced by the accountants, lawyers, mortgage advisers and builders that landlords already ask for advice, and ask each landlord you look after for a review that mentions how repairs and communication were handled.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “property management company” | not measured |
| “property manager near me” | not measured |
| “rental property management” | not measured |
| “letting agent for landlords” | not measured |
| “tenant find service” | not measured |
| “rent collection service” | not measured |
| “property management fees” | not measured |
| “overseas landlord property manager” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Landlords new to letting
What they need: Someone to explain the rules, find a tenant and handle the paperwork for a home they inherited, moved out of or kept when they relocated.
Where they look: Google searches for property management and letting agents, and recommendations from accountants, lawyers and mortgage advisers.
Landlords living abroad or far away
What they need: A local manager who can inspect the home, arrange repairs and send clear statements across time zones, with quick answers by message.
Where they look: Searches about managing a rental from overseas, expat groups on Facebook and WhatsApp.
Landlords with a few homes who have outgrown their agent
What they need: A manager who answers calls, shows where the money goes and takes repairs out of their evenings.
Where they look: Local landlord groups on Facebook, landlord association meetings and word of mouth from other owners.
Your channels, in order
Website and Google search Medium effort · Low cost
A landlord weighing up managers reads several websites before ringing, and a page for each search lets you match what they type.
- Make pages for property management, tenant finding, rent collection and landlords living abroad, each built around the search phrases above.
- Put your phone number and a call-back request form at the top of every page.
- Add a page explaining what the management fee covers and what costs extra, without quoting amounts.
Google Business Profile Low effort · Free
It puts the company on the map when a landlord searches for a property manager near me and lets them ring in one tap.
- Choose a property management category, list your services and set a service area if you have no shop front.
- Post a short update every fortnight, such as a seasonal reminder for owners, and reply to every review.
- After a smooth tenancy start or finish, ask the landlord for a review that mentions repairs and communication.
Local partners Medium effort · Low cost
Accountants, lawyers, mortgage advisers and builders are asked for a manager's name long before the landlord searches online.
- Write to a handful of local firms with a one-page summary of how you work and who answers the phone.
- Offer a short meeting to explain what you take off an owner's hands and what stays with the owner.
- Thank every introduction in person and tell the partner when an introduced landlord has signed.
Facebook Medium effort · Low cost
Local landlord and community groups are where owners ask each other for a manager and swap stories about bad ones.
- Create a Facebook page that says you manage rented homes for landlords and names the areas you cover, with a message button.
- Answer landlord questions in local groups that permit businesses to reply, helping first and mentioning your page second.
- Post one plain explainer a week, such as what a move-in report should contain.
Email Low effort · Free
Landlords who enquired and did not sign often decide later, when a tenant leaves or a repair goes wrong, and a note reminds them who to ring.
- Ask every enquirer whether they are happy to hear from you once a season.
- Send a seasonal reminder, such as checking the heating and smoke alarms before winter, with your phone number at the foot.
- Keep a simple list of each enquiry and the reason they did not sign, so you can follow up when their situation changes.
What your website needs
- A home page that opens with property management and the area you serve, with a call button beside a call-back form.
- A property management company page that follows a home from advertising to the end of a tenancy.
- A tenant find service page for owners who want a tenant found and checked but will run the tenancy themselves.
- A rent collection service page showing how rent is collected, where it is held and when owners are paid.
- A property management fees page that lists what the fee covers and what costs extra, without amounts, and links to the call-back form.
- An overseas landlord property manager page covering inspections, repairs and statements for owners who live abroad.
- An about page with the people who answer the phone, the licences and schemes you hold and how tenants report a repair.
Your 90 days
Month 1: Set up the shop window
- Publish the website with the pages above, your phone number on every page and a call-back form.
- Fill in the Google Business Profile with services, service area and photos of your team or office.
- Create the Facebook page and join the local landlord and community groups, reading each group's rules first.
- Write a one-page summary of how you work, ready to hand to partners and enquirers.
Month 2: Earn introductions
- Send the one-page summary to local accountants, lawyers, mortgage advisers and builders, and meet those who reply.
- Ask each landlord you already look after for a Google review that mentions repairs and communication.
- Publish one plain explainer a week on the website and Facebook, starting with what a fee covers and how to prepare a home for a tenant.
- Answer questions in landlord groups, with advice first and your page second.
Month 3: Turn enquiries into signed owners
- Try a small Facebook advert aimed at property owners near you, with a call button instead of a long form.
- Email every enquirer who did not sign with a short seasonal reminder and your number.
- Ring back every caller the same day and note what they asked for, so you can see which pages and posts bring real calls.
- Look at where each new landlord came from and spend your time on the sources that brought most.
Content ideas
- How to prepare a home before a tenant moves inWebsite
- Who does what: the landlord's tasks and the manager's, side by sideFacebook
- What the management fee covers and what costs extra, in plain wordsWebsite
- Questions to ask any property manager before you signWebsite
- Letting from abroad: what to arrange before you leaveWebsite
- A reminder to check the heating and smoke alarms before winterGoogle Business Profile
- Meet the person who answers your phoneFacebook
- What happens in the days after a tenant gives noticeEmail
Your budget
The numbers to watch
Calls a week
Count the calls that come through the Google Business Profile, the website and Facebook, and note the route of each.
Landlords signed a month
Note each new owner who signs and ask every one how they first heard of you.
Call-back requests from the website
Count the forms sent each week and which page they came from.
Google reviews
Check the number and wording of reviews each month, looking for mentions of repairs and communication.
Introductions from partners
Keep a tally of owners referred by accountants, lawyers and builders, and thank each partner.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.