AI Web Maker90-day online marketing plan
Clearpath Coaching
Clearpath Coaching will book more discovery calls by showing clearly who it helps and how coaching works, on its website, on LinkedIn and on Google, and by making that first call easy to arrange.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Give each kind of coaching its own page that answers what people search for, explains how sessions run and ends with a button to book a discovery call.
Become a familiar, trusted voice on LinkedIn for managers, founders and people changing career, through regular posts and thoughtful comments rather than adverts.
Build referrals from past clients, HR contacts and professionals such as accountants and recruiters, who often meet people at turning points.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “career coach near me” | not measured |
| “life coach near me” | not measured |
| “business coach for small business” | not measured |
| “executive coaching” | not measured |
| “career change coach” | not measured |
| “leadership coaching for managers” | not measured |
| “online life coach” | not measured |
| “confidence coaching” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Professionals thinking about a career change
What they need: A structured, confidential space outside work to figure out what they want next and plan how to get there.
Where they look: Google searches for career coaches, LinkedIn, podcasts and recommendations from friends.
Small business owners and new managers
What they need: Someone outside the business to think through decisions, workload and leading a team.
Where they look: LinkedIn, local business networks, Google searches for business coaching and referrals from accountants.
HR and learning managers at local employers
What they need: Coaches they can trust with their managers, with clear agreements on goals and confidentiality.
Where they look: LinkedIn, professional events and recommendations from other HR contacts.
Your channels, in order
Website and Google search Medium effort · Low cost
People looking for a coach read carefully before they get in touch, so pages that explain each kind of coaching win the call.
- Write a page each for career, business, leadership and life coaching, built around a search people really make, such as career change coach.
- Add an about page with your training, your style and a recent photo, since clients choose the person.
- Put a link to book a discovery call on every page.
LinkedIn High effort · Free
Managers, founders and HR buyers spend working time there, and coaches are judged by what they write.
- Post twice a week with a short story, question or lesson from coaching work, with every client detail removed.
- Comment thoughtfully on posts by people in the fields your clients work in.
Google Business Profile Low effort · Free
People searching career coach near me or life coach near me see the map listings and their reviews before anything else.
- Set up the profile with coaching categories, your services and whether you meet in person, online or both.
- Ask past clients for reviews and let them use only a first name or initial if they prefer.
Referral partners Medium effort · Free
Accountants, recruiters and HR consultants meet people at turning points and like having a coach to recommend.
- List professionals who serve the same clients as you and offer each a short call to explain what you do.
- Give each one a single-page summary of who you help and when to refer.
- Thank every referral, whether or not it leads to a booking.
Email newsletter Low effort · Low cost
Many people take a long time to decide on coaching, and a monthly email keeps you in mind until they are ready.
- Offer a short guide on your website, such as questions to ask before changing career, in return for an email address.
- Send one useful email a month with a reflection, a question to consider and a link to book a call.
Talks and workshops Medium effort · Low cost
A talk for a local business group or professional network lets people experience your style before they book.
- Offer a short talk on a topic such as handling a career change or delegating as a new manager.
- Bring a sign-up sheet for your newsletter and mention the discovery call at the end.
What your website needs
- A home page that names the people you coach and the goals you help with before anything else, with a discovery call button.
- A career change coach page for people weighing up a new direction, with a career coach near me section on where you meet.
- A business coach for small business page on decisions, priorities and growing a team.
- A leadership coaching for managers page, with a section for employers booking executive coaching for staff.
- A life coach near me page saying where you meet in person and how online sessions work.
- An about page with your training, memberships, supervision and coaching style.
- A group coaching page with the theme of the next programme, how the group meets and how to join.
Your 90 days
Month 1: Lay the groundwork
- Publish the website with a page for each kind of coaching, the about page and a discovery call booking link.
- Set up the Google Business Profile and ask a handful of past clients for reviews.
- Draft a month of LinkedIn posts drawn from questions clients often bring to sessions.
- Write a short guide to offer in return for email addresses.
Month 2: Be seen and heard
- Add the group coaching page to the website.
- Post on LinkedIn twice a week and comment on posts by managers and founders.
- Contact referral partners and send each one your single-page summary.
- Send the first monthly email to everyone who has signed up.
- Offer a talk to a local business group or professional network.
Month 3: Turn interest into calls
- Add anonymous client stories, shared with permission, to each service page.
- Run a small LinkedIn or Facebook advert for your guide, aimed at your main client group nearby.
- Invite everyone who downloaded the guide to book a discovery call.
- Look at which pages visitors read before booking a call, and improve the pages they skip.
Content ideas
- Questions to ask yourself before changing careerWebsite
- What a group coaching programme involves, from first meeting to lastWebsite
- A lesson from coaching new managers: the first difficult conversationLinkedIn
- A client returning to work after leave, told anonymously with permissionWebsite
- A short video introducing your coaching styleGoogle Business Profile
- A reflection prompt for readers planning their next stepEmail newsletter
- Why running a small business can feel lonely, and where support helpsLinkedIn
- A write-up of your latest talk for people who missed itWebsite
Your budget
The numbers to watch
Discovery calls booked a week
Count bookings from the call link and ask each person how they found you.
Discovery calls that become clients
Note who books sessions after the call, to see whether the right people are calling.
Email sign-ups a month
Count new subscribers and note which page or talk they came from.
Referrals from partners
Keep a list of each partner and the people they have sent you.
LinkedIn conversations started
Tally the direct messages that follow your posts or comments each week.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.