AI Web Maker90-day online marketing plan
Bridgeway Staffing
Bridgeway Staffing will win more calls from employers who need people quickly by being easy to find on Google, easy to reach by phone and known to the managers nearby, while keeping enough checked candidates ready to fill every booking.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Make the website and the Google Business Profile answer an employer's urgent question in seconds, with the sectors you cover and a phone number that is answered early and late.
Build a pool of checked, available candidates through a jobs page and local Facebook posts, because an agency can only keep the clients whose shifts it can fill.
Call, visit and follow up with managers at hotels, warehouses, offices and care homes nearby, and ask every satisfied client for a Google review.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “staffing agency near me” | not measured |
| “temp agency near me” | not measured |
| “recruitment agency near me” | not measured |
| “warehouse staffing agency” | not measured |
| “hospitality staffing agency” | not measured |
| “care staffing agency” | not measured |
| “temporary event staff” | not measured |
| “temp jobs near me” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Hospitality and event managers
What they need: Chefs, kitchen porters and waiting staff at short notice for busy weekends, functions and staff sickness.
Where they look: Google searches on a phone, LinkedIn, local business groups and recommendations between venue managers.
Warehouse, office and care home managers
What they need: Reliable cover for peaks, leave and night shifts, and help filling permanent roles, from an agency that checks people properly.
Where they look: Google searches for staffing agencies, LinkedIn, local business networking events and approved supplier lists.
Job seekers who want shifts or a new job
What they need: Flexible or steady work close to home, clear information on pay and hours, and an agency that replies.
Where they look: Google searches for temp jobs near me, local Facebook job groups and recommendations from friends.
Your channels, in order
Website and Google search Medium effort · Low cost
Employers in a hurry pick the agency that clearly covers their sector, and candidates check the same site before they register.
- Make a page each for hospitality, warehouse, office and care staffing, each one answering a search employers type, with a call button at the top.
- Add a jobs page with current shifts and a short registration form for candidates.
- Add a page that explains your checks and how a booking works from the first call.
Google Business Profile Low effort · Free
When a manager searches staffing agency near me, the map listing with reviews and a call button is often where the first call comes from.
- Choose employment agency as the main category and list each sector as a service.
- Add photos of your office, your consultants and, with permission, your workers on client sites.
- Ask clients and candidates for reviews and reply to every one.
Calls and visits to local employers High effort · Low cost
Most agency accounts start with a conversation, and a short visit with a profile in hand is easier to remember than an email.
- List the hotels, warehouses, offices and care homes within reach and call a few every week.
- Leave your company profile and a card with an out of hours number on every visit.
- Bring a short list of the roles you could fill that week to every visit.
LinkedIn Medium effort · Free
Operations, HR and care home managers use LinkedIn for work, and a consultant's profile is often their first look at your agency.
- Set up a company page that lists your sectors and links to the booking page on your website.
- Post once a week on what local employers are facing, such as peak season planning or covering summer leave.
- Connect with managers at local employers and send a short, useful note rather than a pitch.
Facebook Medium effort · Low cost
Hospitality, warehouse and care workers look for shifts in local job groups, which keeps your candidate pool full.
- Post real shifts on your page and in local job groups where the rules allow.
- Ask workers you have placed to share your job posts with friends who want work.
Email to clients and candidates Low effort · Free
Clients who booked once book again when you get in touch before their busy season.
- Keep a list of client contacts, with permission, and email them before summer and the festive season.
- Message registered candidates when new shifts open in their area.
What your website needs
- A home page headed with the words staffing agency, your sectors and an urgent bookings number that can be seen without scrolling.
- A hospitality staffing agency page listing the roles you supply to restaurants, hotels and venues, with temporary event staff for functions.
- A warehouse staffing agency page covering day, night and peak season shifts.
- A care staffing agency page explaining the checks and training behind every care worker you send.
- An office temps page for reception, admin and customer service cover, aimed at people searching temp agency near me.
- A temp jobs near me page for candidates, with current shifts and a registration form.
- A page on how bookings work, from the first call to the signed timesheet.
Your 90 days
Month 1: Ready for the first call
- Publish the website with a page for each sector, the jobs page and the registration form.
- Complete the Google Business Profile with categories, services, opening hours and a phone number that is answered.
- Set up the LinkedIn company page and update each consultant's profile.
- Interview and check enough candidates in each sector to cover a client's first booking.
- Print company profiles and cards for visits.
Month 2: Meet the managers
- Add the page on your checks and the booking process to the website.
- Call and visit hotels, warehouses, offices and care homes nearby, leaving a profile and a card.
- Post on LinkedIn every week and connect with the managers you have visited.
- Post shifts in local Facebook job groups to keep candidates registering.
- Ask every client for a Google review after their first booking.
Month 3: Turn bookings into accounts
- Add client reviews and short stories of shifts filled at short notice to the website, without names unless clients agree.
- Run a small Facebook advert for job seekers in the sector where you are shortest of people.
- Email past clients before their next busy season with the roles you can supply.
- Look back over your call log, note which sector and channel each enquiry came from, and give more time to the ones that brought bookings.
Content ideas
- What to tell an agency when you need cover tomorrow: a checklist for managersWebsite
- A peak season shift in the warehouse, told by one of our tempsFacebook
- Care home cover: what a good agency handover looks likeWebsite
- A hotel's busiest weekend, staffed with our team, in photosFacebook
- Why a short site induction makes agency cover work betterLinkedIn
- When to book extra staff for the festive seasonLinkedIn
- Our consultants at a client site, with permissionGoogle Business Profile
- Questions to ask an agency before you registerWebsite
Your budget
The numbers to watch
Employer calls and enquiries a week
Log every client call and form, with the sector and how they found you.
New client accounts a month
Count the employers who made their first booking that month.
Shifts filled against shifts requested
Keep a simple tally of bookings you filled and the ones you had to turn down.
Candidate registrations a week
Count completed registration forms and note which post or page sent each one.
Reviews from clients and workers
Note new Google reviews each month, counting the client and the worker reviews separately.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.