AI Web Maker90-day online marketing plan
Good Sit Dog Training
Good Sit Dog Training will turn worried owners searching in the evening into morning phone calls by answering their exact problems online and by being the name that vets and groomers already pass on.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Give every common problem its own page, such as puppy biting, pulling on the lead and recall, each ending with your phone number, so a frustrated owner finds help and a way to reach you on the same screen.
Complete your Google Business Profile with where you teach, your class dates and photos of real sessions taken with owners' permission, because people searching for puppy classes near me call from the map.
Make vets, groomers, breeders and rescues part of your marketing with a short card that says which dogs you help, which you refer on and how to reach you.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “puppy classes near me” | 25K-130K | High |
| “dog recall training” | 25K-130K | High |
| “stop puppy biting” | 25K-130K | High |
| “dog obedience classes” | 7.5K-25K | Medium |
| “dog trainer near me” | not measured | |
| “dog training at home” | not measured | |
| “dog behaviour help” | not measured | |
| “stop dog pulling on lead” | not measured |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
New puppy owners
What they need: Calm help with biting, toilet training and broken nights, and a class run kindly, from a trainer who explains things without making them feel foolish.
Where they look: Phone searches in the evening, breeders and vets who hand over a name, and local family groups on Facebook.
Owners of adolescent and adult dogs with habits to change
What they need: Help with pulling, jumping up, barking and a dog that ignores a call outdoors, from someone who will not judge them for it.
Where they look: Searches for dog behaviour help and recall training, groomers, other dog walkers and conversations at the park.
People who have adopted a rescue dog
What they need: A plan for settling a dog with an unknown history into the house, with realistic expectations and support in the weeks that follow.
Where they look: Rescue centre handouts, vets, local rescue groups on Facebook and searches for dog training at home.
Your channels, in order
Website and Google search Medium effort · Low cost
Owners search for the problem they have, so a page for each problem and each class lets you appear when they do.
- Give puppy classes, obedience classes, dog training at home and behaviour help a page each, and use the phrase owners type as the heading of every one.
- Add short pages on stopping puppy biting, pulling on the lead and recall, each with what causes the habit and what you would teach instead.
- Show your phone number, a short enquiry form and the next class dates on every page, so a worried owner never has to hunt for them.
Google Business Profile Low effort · Free
People searching for a trainer nearby see the map before any website, so a complete listing with a call button can win the call first.
- Pick the dog trainer category, name the venues and areas where you teach and add each class as a service.
- Add photos of your venue, your treat bag and sessions in progress, taken with owners' permission and without children's faces.
- Post each new course date, and answer reviews promptly.
Vets, groomers, breeders and rescues Medium effort · Low cost
They meet new owners before you do and pass on the trainers they trust.
- Take a short card to each local vet reception, groomer and breeder, saying which dogs you help and when you refer on.
- Offer to explain your methods in person and leave a few class leaflets.
- Send a thank-you message whenever someone sends you a client.
Facebook Medium effort · Low cost
Local family and dog owner groups are where people ask who to trust with a new puppy.
- Open a page that says where you teach and has the message button switched on.
- Post a short clip of a class skill each week, with the dates of the next course.
- When someone in a local group asks who to call about a puppy, reply helpfully and point to your page, if the group's rules allow it.
WhatsApp and text follow-up Low effort · Free
Owners in the middle of a problem want a quick human reply, and a waiting list kept by message fills the next course.
- Use a business number for enquiries and set a greeting that asks the dog's age, the habit and the owner's area.
- Keep a waiting list for each course and message it first when dates are set.
What your website needs
- A home page that opens with dog trainer near me, names the area you teach in and puts the next class dates beside a call button.
- A puppy classes page with what the class covers, who it suits, the venue and a way to book a place.
- A dog obedience classes page for older puppies and adult dogs, with the skills covered week by week.
- A dog training at home page explaining a one-to-one session, from the opening conversation to the weekly practice.
- A dog behaviour help page that says what you help with and when you ask owners to see a vet first.
- Problem pages for stop puppy biting, stop dog pulling on lead and dog recall training, each ending with an enquiry form.
- An about page with your methods, your qualifications and memberships and the cover you hold, saying only what is true.
Your 90 days
Month 1: Be easy to find
- Put the website online with a page for each class, for home sessions and for behaviour help, each carrying your phone number.
- Finish your Google listing with the venues you teach in, the class dates and photos from real sessions.
- Add problem pages for puppy biting, pulling on the lead and recall, using the search phrases in this plan.
- Print a short card for vets, groomers, breeders and rescues.
Month 2: Show how you teach
- Hand your cards to local vets, groomers and breeders and offer to explain your methods in person.
- Share a short class clip every week on Facebook and your Google listing, with the next course dates in the caption.
- After each course, ask owners for a Google review that names the habit that changed, and thank every reviewer.
- Open a business WhatsApp number with a greeting, and start a waiting list for the next puppy course.
- Add a page on choosing a trainer, with the questions to ask about methods, equipment and cover.
Month 3: Fill the places
- Run a small Facebook advert for the next puppy class to people in your teaching area, with a message button.
- Message the waiting list a few weeks before the course starts.
- Offer a one-to-one session to owners finishing a course who still have a habit to work on.
- Send a thank-you and a short progress note to each vet, groomer or breeder who referred a client.
- Look back over the quarter, note which pages, posts and referrers brought the calls and put next quarter's effort there.
Content ideas
- Why puppies bite hands in the evening and the toy swap that helpsWebsite
- A short clip of a puppy learning to wait at the doorFacebook
- What happens in a first puppy class, from arriving to settling on a matWebsite
- Loose lead walking in three steps, filmed on a quiet streetFacebook
- Recall games to play in the garden before you try the parkWebsite
- Photo of the week: a class in the middle of a lessonGoogle Business Profile
- Five questions to ask any trainer before you bookWebsite
- Dates and spaces for the next puppy courseGoogle Business Profile
Your budget
The numbers to watch
New enquiries a week
Add up the calls, website forms and WhatsApp messages every Friday.
Places filled in each course
Compare the places booked with the places on offer when the course starts.
Enquiries that become bookings
Note how many enquiries turn into a booked class or one-to-one session within a few weeks.
Where owners heard of you
Ask every caller and tally the answers: search, vet, groomer, Facebook or a friend.
Reviews that mention a habit
Read new reviews each month and note which classes and problems owners name most.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.