AI Web Maker90-day online marketing plan
Shieldline Security Services
Shieldline Security Services will turn searches for guards, patrols, alarm response and CCTV into calls by looking established on Google, explaining how a job starts and being known to the managers and venues who book security.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a website with a page for each service and a quote form, explaining how a job begins with a survey and a written plan, so a worried caller sees a method and not just a promise.
Complete a Google Business Profile that shows your service area, hours and an out-of-hours number, because a buyer searching for a security company near me wants to know someone will answer.
Get to know the managing agents, business park managers, venue managers and trades who hear about security problems first, and leave them a clear one-page description of what you cover.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “cctv installation near me” | 25K-130K | High |
| “security guard services” | 7.5K-25K | Medium |
| “security company near me” | 2.5K-7.5K | Medium |
| “event security company” | 2.5K-7.5K | Medium |
| “mobile security patrols” | 750-2.5K | Medium |
| “commercial cctv systems” | 750-2.5K | Medium |
| “business security services” | 750-2.5K | Medium |
| “alarm response service” | 0-250 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Business owners, shop and warehouse managers and property managers
What they need: Trained guards, patrols or alarm response they can rely on out of hours, with a report after each incident and a named person to call.
Where they look: Google searches for security guard services, LinkedIn, local business networks and recommendations from neighbouring businesses on the same estate or business park.
Event organisers, venues, schools and community groups
What they need: Door staff and event staff for a set date, briefed on the layout and the plan, with a clear quote well before the event.
Where they look: Searches for event security company, recommendations from venues and word of mouth between organisers.
Homeowners and landlords wanting CCTV or an alarm they can trust
What they need: A system fitted tidily, explained in plain words and backed by someone who answers when something goes wrong.
Where they look: Google searches on a phone, neighbourhood Facebook groups and recommendations from neighbours who have had a system fitted.
Your channels, in order
Website and Google search Medium effort · Low cost
Buyers searching for security compare how clearly each firm explains its service, and a page for each service matches the search that brought them.
- Write a page each for security guard services, event security, mobile patrols, alarm response and CCTV, using the search phrases in this plan.
- Explain on every page how a job starts: a site survey, a written plan and a quote, then a start date.
- Put your phone number, a call button and a short quote form on every page, and say when someone answers the phone.
Google Business Profile Low effort · Free
The map leads the results for a security company near me, and a complete listing with reviews tells a worried caller that you are real and local.
- Pick security guard service as the main category, add alarm and CCTV as secondary ones, and enter your service area and hours.
- Upload photos of your vehicles, uniforms and fitted equipment, never of a client's premises or the view from a camera.
- Ask satisfied clients for a review where they are happy to give one, and reply to each in plain words.
Property managers, venues and trades Medium effort · Low cost
Managing agents, venue managers and trades such as electricians and locksmiths hear about security needs before anyone searches online.
- Visit managing agents or property management firms, business park managers and venue managers and leave a one-page sheet listing your services and an out-of-hours number.
- Offer a no-obligation walk round one site and send written recommendations afterwards.
- Agree with electricians, locksmiths and fencing firms to pass enquiries to each other where the work is not yours.
LinkedIn Medium effort · Free
Property, facilities and operations managers use it for work, and a company page with plain explanations makes a first message easier to answer.
- Set up a company page that lists your services and the kinds of site you cover, then add the owner's profile.
- Connect with property managers, facilities managers and venue managers in your area, with a short note about what you cover.
- Share one plain security tip a week for business owners, without details about any client or site.
Facebook neighbourhood groups Medium effort · Low cost
Homeowners ask neighbours who fitted their CCTV or alarm, and a helpful answer in the group often leads to a survey.
- Set up a business page with your area and a message button, then join the local groups where businesses may reply to questions.
- Answer questions about cameras and alarms helpfully and point to your page rather than posting adverts.
Email follow-up Low effort · Free
Many buyers ask for a quote months before they act, and a short, well-timed note brings you back to mind.
- Collect email addresses, with permission, on every quote and every site survey.
- Write to quotes that did not go ahead and to contract clients before renewal, offering to revisit the site and review the arrangement.
What your website needs
- A home page that opens by saying you are a security company, names your area and shows a call button, a quote form and the hours someone answers the phone.
- A security guard services page for static guards, reception cover and site security, explaining how staff are trained, briefed and supervised.
- An event security company page for venues and organisers, with how staffing, a briefing and a plan are agreed ahead of the date.
- A mobile security patrols page covering what a patrol checks, how each visit is recorded and how the client receives the report.
- An alarm response service page explaining what happens when an alarm is triggered, who is called and what the client is told afterwards.
- A cctv installation near me page for homes and a commercial cctv systems page for businesses, with the survey, the fitting and the handover explained.
- A page on your people and your paperwork: how staff are vetted and trained, and the licences and insurance you hold.
Your 90 days
Month 1: Look established
- Launch the website with a page for every service, your phone number on each one and a short quote form.
- Fill in every field of the Google Business Profile, with categories, service area, hours and photos of vehicles, uniforms and fitted equipment, and no client site in view.
- Add a page on your people and paperwork that says how staff are vetted and trained and which licences and insurance you hold, and only those.
- Write a one-page description of how a survey, a quote and a start date work, for the website and for printing.
- Open the LinkedIn company page and list the property managers, venue managers and business owners you want to reach.
Month 2: Meet the managers and venues
- Visit managing agents, business park managers and venue managers with the one-page sheet and your out-of-hours number.
- Message local property and facilities managers on LinkedIn with a short note on what you cover.
- Invite clients who are happy to do so to leave a Google review, and reply to each.
- Open the Facebook page and join the neighbourhood groups where homeowners ask about cameras and alarms.
- Talk to two or three electricians, locksmiths or fencing firms about passing enquiries to each other.
Month 3: Turn surveys into contracts
- Run a small Facebook advert to homeowners and landlords in your area offering a CCTV survey, ending in a call and message button.
- Email every business that asked for a quote and did not book, with a short note and an offer to revisit the site.
- Contact event venues and organisers early about the next season's dates, with the event page and a sample plan.
- Offer each contract client a review meeting and ask whether they know a neighbouring business that needs cover.
- Look back over the quarter to see which pages, contacts and posts brought calls, and plan the next quarter around them.
Content ideas
- What a site survey covers and what you receive in writing afterwardsWebsite
- How a guard is vetted, trained and briefed before a first shiftWebsite
- What happens when an alarm sounds, from the first call to the reportWebsite
- Choosing CCTV for a shop or a yard: where cameras help and what to checkLinkedIn
- What to ask a security company before it takes on your buildingLinkedIn
- A tidy CCTV installation with the cabling hidden, photographed with permission and no view shownGoogle Business Profile
- A checklist for event organisers: what a security briefing should coverEmail
- What neighbours ask about home cameras, signs and privacyFacebook
Your budget
The numbers to watch
Calls and quote forms each week
Count the calls from the Google Business Profile and the forms from the website, and note whether each was about guards, events, alarms or CCTV.
Site surveys booked
Write down each enquiry that leads to a survey visit and each survey that leads to a written quote.
Contracts won from quotes
Record every quote and the outcome, split into guarding and patrols, events, and CCTV and alarms.
Introductions from other businesses
Tally the enquiries that come from managing agents, venues, trades and existing clients.
Which channel callers name
Ask each new caller how they found you and tally Google, LinkedIn, Facebook, a printed sheet and word of mouth.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.