AI Web Maker90-day online marketing plan
Rosewood Makeup Artistry
Rosewood Makeup Artistry will bring in more calls and enquiries by being easy to find for wedding and event searches, easy to trust from its photographs and quick to answer when a date is asked about.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Set up a Google Business Profile as a service-area business with your travel area, a call button and photographs of finished looks, so people searching for a bridal makeup artist near me can ring you straight away.
Build a website with a page for weddings, one for events and proms and one for photo shoots, each ending in a call button and an enquiry form that asks for the date and the venue.
Make yourself the artist that photographers, planners and venues recommend, because many bookings reach a makeup artist through someone else's suggestion.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “bridal makeup artist near me” | 25K-130K | High |
| “makeup artist near me” | 25K-130K | High |
| “bridesmaid makeup” | 7.5K-25K | Medium |
| “wedding makeup artist” | 2.5K-7.5K | Medium |
| “mobile makeup artist” | 2.5K-7.5K | Medium |
| “photo shoot makeup artist” | 2.5K-7.5K | Medium |
| “prom makeup artist” | 2.5K-7.5K | Medium |
| “makeup artist for events” | 750-2.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Brides booking a wedding months ahead
What they need: An artist they trust with the most photographed morning of their life, with a trial first and a clear plan for the whole party.
Where they look: Google searches for a bridal makeup artist, Instagram portfolios and suggestions from photographers, planners and venues.
Guests, hosts and prom families booking at shorter notice
What they need: A reliable artist for an evening, a party or a prom, who can arrive on time at a home or hotel.
Where they look: Searches on their phone for a mobile makeup artist near me, messages to friends and local Facebook groups.
Photographers, planners and small brands hiring for shoots
What they need: Someone steady on set, who is quick, keeps to the schedule and can touch up between set-ups.
Where they look: Instagram, LinkedIn and recommendations from other suppliers on the same jobs.
Your channels, in order
Google Business Profile Low effort · Free
It shows you on the map for nearby searches and puts a call button in front of someone who is ready to book a date.
- Choose a makeup artist category, list your travel area instead of a street address and add each service.
- Upload photographs of finished bridal, event and shoot looks, with a short caption on each.
- Ask each bride for a review after the wedding photographs arrive, with a direct link sent by message.
Website and Google search Medium effort · Low cost
People who know what they need search for it, and a page for each type of booking can match those searches and capture the date.
- Write a page each for bridal makeup, bridesmaid and party makeup, event and prom makeup, and photo shoot makeup, using the search phrases in this plan.
- Put your phone number, a call button and an enquiry form asking for the date, the venue and the size of the party on every page.
- Add a page on how a booking works, covering the trial, the timeline, the deposit and what you need from the venue.
Local partners Medium effort · Low cost
Photographers, planners, venues and hairstylists are asked for recommendations constantly, and one friendly partner can send many bookings.
- Send a short introduction, a few photographs and your travel area to local photographers, planners and hairstylists.
- Ask venues whether they keep a recommended supplier list and how to be added.
- Thank every partner who sends a booking, and tell them how the day went.
Instagram Medium effort · Low cost
Brides and photographers check a makeup artist's portfolio there before they ring, so a tidy feed supports every other channel.
- Post finished looks with a note on the occasion, shared with the client's permission and without names.
- Show a trial, a morning timeline or a touch-up on set to prove you can keep a schedule.
- Put your phone number and travel area in the bio, with a link to the enquiry form.
WhatsApp and quick replies Low effort · Free
Many enquiries arrive by message, and a short reply that asks for the date and the venue keeps the conversation moving.
- Set up a business number with a greeting that asks for the date, the venue and the party size.
- Save replies for the questions you hear most, such as availability, the trial and the deposit.
- Offer a short phone call to anyone who has asked about a date.
Facebook Low effort · Free
Wedding groups, parents' groups and local noticeboards are where guests and hosts ask for names at short notice.
- Join the wedding and local groups where guests, hosts and parents ask for names, and read each group's rules before you reply.
- Answer when someone asks for an artist, pointing to your page and not to adverts.
What your website needs
- A home page that says makeup artist in its first line, names your travel area and shows a call button, an enquiry form and a gallery of finished looks.
- A bridal makeup page answering searches for a wedding makeup artist, with how the trial and the morning work.
- A bridesmaid and party makeup page showing how a whole group is scheduled.
- An events and prom page answering searches for a makeup artist for events and a prom makeup artist.
- A photo shoot page for photographers and brands, with what you bring and how you work on set.
- A mobile makeup page explaining your travel area and what you need from the room.
- A questions page covering the deposit, the trial, skin sensitivities and what happens if the date changes.
Your 90 days
Month 1: Be easy to ring
- Publish the website with a call button and an enquiry form asking for the date, the venue and the party size.
- Set up the Google Business Profile with your travel area, services and photographs.
- Set up a business WhatsApp number with a greeting and saved replies.
- Sort your best photographs into bridal, event and shoot groups for the website and Instagram.
- Write down your running order for a bridal morning so you can send it with any quote.
Month 2: Be the name people pass on
- Ask recent clients for a Google review, with a link sent by message.
- Send your introduction and photographs to local photographers, planners, hairstylists and venues.
- Offer a photographer a joint shoot that gives you both fresh portfolio work.
- Post on Instagram and the Google Business Profile every week, showing a trial or a touch-up.
- Add the how-it-works page and the questions page to the website.
Month 3: Fill the dates
- Run a small advert on Instagram and Facebook to engaged couples and party hosts nearby, with a call and message button.
- Follow up every enquiry that went quiet with one friendly message.
- Promote prom, party and photo shoot bookings for the quieter weeks.
- Thank each partner who sent a booking and ask how you can help them in return.
- Count which channel brought each call and put your time where the calls came from.
Content ideas
- How to choose a makeup artist: the questions to ask before you bookWebsite
- A sample timeline for a bridal morning with six people to finishWebsite
- What to bring to a trial: pictures, the outfit and any skin sensitivitiesWebsite
- A trial from bare skin to finished look, shared with permissionInstagram
- A morning on a photo shoot: touch-ups between set-upsInstagram
- Makeup to match a dress colour for prom, in three looksFacebook
- Dates still free this season, with how to enquireGoogle Business Profile
- A thank-you to the photographer and planner from a recent weddingGoogle Business Profile
Your budget
The numbers to watch
Calls and messages a week
Add up the calls from the Business Profile and the website with the messages that reach WhatsApp and Instagram.
Enquiries that become bookings
Note each enquiry, then mark the ones that paid a deposit.
Where each booking came from
Add a line to your enquiry form asking how the client heard of you, and count the replies by channel.
Google reviews
Log the review total and the average star rating every month.
Dates booked for the next season
Count the confirmed dates in your diary each month.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.