AI Web Maker90-day online marketing plan
Northpoint Advisory
Northpoint Advisory will turn searches for business consultants into first calls by naming the problems it solves, showing real case studies with permission and becoming the adviser that local accountants, lawyers and bank managers recommend.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Name the problem you solve and the kind of business you solve it for on your home page, your LinkedIn headline and your Google listing, because owners search for help with a problem, not for a consultant.
Write two or three case studies with each client's permission, describing the problem, the work done and what the client says, so a cautious owner sees evidence without a single invented figure.
Build a small circle of accountants, lawyers and bank managers who refer clients to you, since owners usually ask the professionals they already trust who can help before they search online.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “business strategy consultant” | 7.5K-25K | Medium |
| “financial consultant for small business” | 7.5K-25K | Medium |
| “business advisory services” | 7.5K-25K | Medium |
| “business consultant near me” | 2.5K-7.5K | Medium |
| “small business consulting” | 2.5K-7.5K | Medium |
| “business growth consulting” | 2.5K-7.5K | Medium |
| “business operations consultant” | 2.5K-7.5K | Medium |
| “management consultant near me” | 750-2.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Owners and managers of established small businesses that have stalled or outgrown how they run
What they need: An outside view on where the business is stuck, a plan they can act on and someone who checks in on it.
Where they look: Google searches, LinkedIn, local business networks and recommendations from their accountant.
Founders and directors preparing to grow, hire managers or open a second site
What they need: Clear numbers, a realistic growth plan and help with the operations that growth will strain.
Where they look: LinkedIn, local business events, founders' groups and introductions from advisers they already use.
Accountants, lawyers and bank managers who refer clients
What they need: A consultant who looks after their client, stays within the job and says plainly what is and is not covered.
Where they look: One-to-one meetings, local professional events and LinkedIn.
Your channels, in order
Website and Google search Medium effort · Low cost
Owners searching for help compare how clearly each firm describes the problem it solves, and a page for each service matches the search that brought them.
- Write a page each for small business consulting, strategy, finance, operations and growth, using the search phrases in this plan and naming the kind of problem each one solves.
- Add two or three case studies written with the client's permission, with the problem, the work done and the client's own words.
- Put a short form and a phone number for booking a first call on every page.
LinkedIn Medium effort · Free
Owners, finance directors and the advisers who refer them look people up here before a first meeting, so the owner's own profile works as a shop window.
- Rewrite the owner's headline and summary to say who you help and the problem you solve, in the words a client would use.
- Connect with owners of local businesses, accountants and lawyers, with a short note that does not pitch.
- Comment helpfully on posts by local owners and advisers before you ask for anything.
Accountants, lawyers and bank managers Medium effort · Free
Owners ask the professionals they already trust who can help, so a good relationship with a few of them brings steady, well-qualified introductions.
- Meet two or three local accountants, lawyers or bank managers and explain whom you help, what a first call involves and what you do not do.
- Tell each referrer that contact was made, with the client's consent, and thank them.
- Offer to speak at their client events or to write a short guide their clients can use.
Google Business Profile Low effort · Free
People who search for a business consultant near me see a map first, and reviews from past clients carry weight with a cautious buyer.
- Choose management consultant as the main category, add the other services you offer and list your service area.
- Add a photo of yourself and of your office or meeting space, and a short line on who you help.
- Ask willing clients for a review that describes the problem you helped with, and reply to each one.
Email Low effort · Free
Consulting is rarely bought after one conversation, and a useful monthly note keeps past enquirers and contacts thinking of you.
- Collect email addresses, with permission, from past clients, enquirers and people you meet at events.
- Send one short, practical note a month on a problem owners face, such as cash flow or pricing, with an invitation to book a first call.
Local business events and talks Medium effort · Low cost
Owners meet advisers in the room, and a short, useful talk shows how you think better than an advert can.
- Offer to speak at local business breakfasts, networking groups and training days on one practical topic, such as reading the numbers.
- Bring a one-page summary of how you work and collect addresses, with consent, from anyone who asks for more.
- Follow up each person you met within a few days with a note and an offer of a first call.
What your website needs
- A home page that says business consultant, who you help and in which area, with a way to book a first call at the top of the page.
- A small business consulting page explaining how you work with small, owner-run firms, from the first call to the written plan.
- A business strategy consultant page covering direction, pricing and what to stop doing.
- A financial consultant for small business page on cash flow, margins and budgets, with a clear line on what you advise on and what you leave to an accountant or a regulated adviser.
- A business operations consultant page about the processes, hiring and systems that strain as a firm grows.
- A business advisory services page setting out how an engagement runs, from scoping and fees to review meetings.
- A case studies page with the problem, the work done and the client's words, each used with permission.
Your 90 days
Month 1: Say who you help
- Take the website live with a page for each service, a first-call form and your phone number throughout.
- Finish the Google Business Profile: categories, service area, services and a photograph.
- Write one sentence on who you help and the problem you solve, and use it on the website, LinkedIn and the Google listing.
- Turn two past engagements into case studies, with the client's written permission and no figures you cannot support.
- Rewrite the owner's LinkedIn headline and summary and set up the company page.
Month 2: Be known by the right people
- Meet two or three accountants, lawyers or bank managers and explain whom you help and what you do not do.
- Connect with local owners and advisers on LinkedIn with a short, plain note.
- Send the first monthly email to past clients, contacts and enquirers.
- Ask willing clients for a Google review and a short written testimonial for the website.
- Offer a talk to a local business breakfast or networking group.
Month 3: Turn conversations into calls
- Run a small Google search advert for the business consultant near me and small business consulting pages.
- Follow up everyone who replied, attended a talk or asked a question with a short note offering a first call.
- Publish a third case study and a short guide to what happens on a first call.
- Tell each referring professional how their introductions went, with the client's consent, and thank them.
- Tally which pages, contacts and talks brought first calls, and give them the most time next month.
Content ideas
- Questions to ask before hiring a business consultantWebsite
- A cash flow check an owner can do in an afternoon, with a one-page templateEmail
- What happens on a first call and what you leave withWebsite
- A case study written with permission: the problem, the plan and what the client saysWebsite
- Signs that a growing firm has outgrown its systemsLinkedIn
- Pricing mistakes small businesses make, and how to spot themEmail
- A short talk for local owners: where is the time going?Local business events
- A note for accountants: when to refer a client to us and what we do not doAccountants and lawyers
Your budget
The numbers to watch
First calls booked a week
Count the calls booked through the form, the phone, referrals and LinkedIn messages.
First calls that lead to a proposal
Note how many first calls end with you sending a written proposal.
Proposals that become engagements
Record each proposal and whether it was accepted, and what the owner said about the ones that were not.
Referrals from advisers
Tally the first calls that began with an accountant, lawyer, bank manager or past client passing on your name.
Where enquiries came from
Ask each person how they found you and tally Google, LinkedIn, a referral, a talk and the monthly email.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.