AI Web Maker90-day online marketing plan
Threadline Apparel
Threadline Apparel will turn browsers into online buyers by answering the fit and returns questions on every product page, bringing back past customers with restock and new season emails, and using its shop as a second shopfront.
More online orders or bookings · Under 100 US dollars a month
Your three priorities
Make every product page answer what a fitting room would, with photos on real people, the model's height and size, fabric and care notes and a plain line on how each piece fits, because shoppers who cannot try something on look for proof it will suit them.
Collect an email address from every online buyer and every shop customer, so that a restock or a new season can bring them back without paying for an advert each time.
Put reviews with sizes and customer photos next to each product, since a buyer who cannot touch the fabric trusts someone who has worn it.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “independent clothing brand” | not measured |
| “womens everyday clothing” | not measured |
| “womens tops online” | not measured |
| “casual clothes for women” | not measured |
| “mens everyday clothing” | not measured |
| “mens t shirts online” | not measured |
| “mens casual shirts” | not measured |
| “clothing shop near me” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Women looking for everyday tops, dresses and trousers that work for the office and the weekend
What they need: Clothes that fit, with photos on real people, clear size notes and returns that do not feel like a risk.
Where they look: Searches for womens everyday clothing and womens tops online, Instagram and Pinterest pictures and reviews with photos from other buyers.
Men who want a few good basics, and the partners and relatives who buy for them
What they need: A short list of shirts, T-shirts and trousers that fit well, a size they can trust and the same item ready when they need another.
Where they look: Searches for mens everyday clothing and mens t shirts online, gift searches before birthdays and the winter holidays, and a reminder email.
Shoppers near the shop who want to feel the fabric and try the fit before they buy
What they need: Opening hours that are right, someone to help with sizes and an easy way to reorder their size online later.
Where they look: Google Maps searches for clothing shop near me, the shop window and a card in the bag that carries the website.
Your channels, in order
Website and Google search High effort · Low cost
Shoppers who search for a type of garment land on a collection or product page, so each page has to answer what a fitting room would.
- Build a page for each collection, such as womens tops, mens shirts and mens T-shirts, using the search phrases in this plan.
- Show every product on real people, with the model's height and size, the fabric, the care notes and a line on how it fits.
- Put the size guide, delivery and returns one tap from every product page.
Google Business Profile Low effort · Free
People who search for a clothing shop near me see the hours, the photos and what is new before they see anything else.
- Choose a clothing store category, enter the hours and add holiday hours in advance.
- Add your best sellers as products, each with a photo and a link to its page.
- Post what has just arrived on the rail each week, and answer every review.
Reviews and customer photos Medium effort · Free
A buyer who cannot try something on trusts someone who has, and a size noted beside a review answers the question people ask most.
- Send a message a week after delivery asking for a review and, if they are happy, a photo of the outfit.
- Show each review with the reviewer's usual size beside the product it is about.
- Thank every reviewer, and answer a fit complaint with a simple way to swap the size.
Email list Medium effort · Free
Everyday clothes are bought again, and a message about a restock or a new season brings people back without paying for another advert.
- Add a sign-up to the website and a card at the shop till, and ask first-time buyers for permission to write.
- Send a back in stock message when a size returns, and a new season message when a drop lands.
- Set up a reminder for shoppers who left items in their basket.
Parcel inserts and shop bags Low effort · Low cost
Every parcel and every bag is a chance to bring the buyer back and to reach the friend who sees it.
- Put a card in each parcel with a thank you, the care notes and your website.
- Print your website on the shop bags and the tissue paper.
- Invite shop customers to order their size online next time, with a note on the receipt.
Facebook and Instagram adverts Medium effort · Low cost
A small budget goes furthest on people who have already looked at your clothes and on each new drop.
- Show people who looked at an item the same item again, with a button to buy.
- Run a small advert for each new drop, with photos on real people and a link to the collection page.
What your website needs
- A home page that leads with everyday clothing for men and women, the new arrivals and a link to the shop opening hours.
- A womens collection page for womens everyday clothing, womens tops online and casual clothes for women, with filters by item and size.
- A mens collection page for mens everyday clothing, mens t shirts online and mens casual shirts, with the same filters.
- Product pages with photos on real people, fabric and care notes, a fit note and customer reviews.
- A size guide with measurements and how to measure at home.
- A delivery and returns page that says in plain words how long each takes and how to swap a size.
- A find the shop page for clothing shop near me searches, with hours, a map and what you can try on in store.
Your 90 days
Month 1: Make every page ready to sell
- Publish the website with the collections, the product pages, the size guide and the delivery and returns page.
- Finish the Google Business Profile with the shop hours and your best sellers as products.
- Photograph each best seller on a real person in daylight and flat on a table, and write a fit note for each.
- Set up the email sign-up, a welcome message and the reminder for abandoned baskets.
- Print the parcel cards and the website on the shop bags.
Month 2: Build trust and a list
- Send the review request a week after delivery and add the first reviews and customer photos to the product pages.
- Post new arrivals on the Google Business Profile each week and reply to every review.
- Ask every shop customer at the till for an email address, with their permission.
- Send the first email about the new arrivals, with the size guide and returns page linked.
- Add the sizes people ask about most to the fit notes.
Month 3: Bring people back
- Run a small advert that shows people who looked at an item the same item again.
- Send back in stock messages for the sizes that sold out and tell the list about the next drop ahead of time.
- Plan a gift guide for the weeks before the winter holidays and publish it on the website.
- Check which collection pages brought orders and move those to the top of the home page.
- Count how many orders came from people who had bought before.
Content ideas
- A size guide with measurements and a note on how each style fitsWebsite
- A gift guide for someone buying for a partner, with the style and the size to chooseWebsite
- How to care for each fabric so it keeps its shapeWebsite
- New this season, with the date it lands online and in the shopEmail
- Back in stock: the size that sold out last timeEmail
- Delivery and returns explained in plain words, with how long each takesWebsite
- This week in the shop, with a photo of the new rail and the opening hoursGoogle Business Profile
- A customer's own photo of an outfit, with what they said about the fitWebsite
Your budget
The numbers to watch
Online orders a week
Tally the week's orders from your website's order list.
Visits that end in an order
Divide the week's orders by the week's visits to your website and watch whether the figure rises as pages improve.
Orders from people who bought before
Count the orders in a month that come from customers who have bought before.
Baskets left behind
Note how many baskets are started and not finished, and how many come back after the reminder.
Where orders came from
Add a one-tap question at checkout, such as search, a friend or social media, and count each answer.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.