AI Web Maker90-day online marketing plan
Bytecore Technologies
Bytecore Technologies will turn searches for IT support, networks, cloud and cyber security into calls by being the easiest firm to ask for help, explaining each service in plain words and becoming the name that accountants and office fit-out firms pass on.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a website with a page for each service and a help request form that asks which business, what is not working and how many people are affected, because people search at the moment something has already gone wrong.
Complete a Google Business Profile with your service area, hours and photos of your team and a finished installation, so a search for IT support near me shows a firm that looks established and close by.
Become the name that accountants, office fit-out firms and insurance brokers pass on when a client asks who looks after their IT, with a clear one-page summary of what you do and for whom.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “it support near me” | 7.5K-25K | Medium |
| “managed it services” | 7.5K-25K | Medium |
| “small business it support” | 7.5K-25K | Medium |
| “office network setup” | 7.5K-25K | Medium |
| “cloud migration services” | 7.5K-25K | High |
| “custom software development” | 7.5K-25K | Medium |
| “cyber security services” | 2.5K-7.5K | Medium |
| “business computer support” | 750-2.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Small offices and practices with no IT person of their own
What they need: Someone who answers quickly when a computer, printer or email stops working, and who keeps things updated and backed up before they fail.
Where they look: Google searches for IT support near me, recommendations from other local businesses and suggestions from their accountant.
Growing businesses moving to cloud services or opening a new site
What they need: A new office network or a move to cloud storage planned so that staff are never left without their files or their email.
Where they look: LinkedIn, introductions from office managers and fit-out or build-out firms, and searches for office network setup.
Owners and managers worried about cyber threats and customer data
What they need: Plain advice on what to protect first, a check of what is exposed today and habits their staff can follow.
Where they look: LinkedIn, accountants and insurance brokers who ask clients about security, and searches for cyber security services.
Your channels, in order
Website and Google search Medium effort · Low cost
People search when something has stopped working, so a page for each service and a request form that is easy to find bring the right calls.
- Write a page each for IT support, managed IT services, office network setup, cloud migration, cyber security and custom software, using the search phrases in this plan.
- Put your phone number and a help request form on every page, and say when someone answers and what happens next.
- Explain each service in plain words, with what is included, what is extra and what the client needs to do.
Google Business Profile Low effort · Free
Searchers for IT support near me are shown a map before anything else, and a complete listing with reviews tells a worried office manager that you are close and real.
- Set IT support and services as the main category, then add each other service you offer and enter your service area and hours.
- Upload photos of your team, your van and a finished installation, with no client names or screens in view.
- Ask clients to review the support they received, and reply to each review in plain words.
Accountants, fit-out firms and insurance brokers Medium effort · Low cost
A small business often asks its accountant or a fit-out firm who looks after IT, so a good relationship with a few of them brings steady introductions.
- Visit local accountants, office fit-out firms and insurance brokers with a one-page summary of what you do, for whom and what you do not do.
- Put together a one-page guide for their clients, and offer to speak at a client evening if they hold them.
- Reply to every introduction within the day, and tell the referrer afterwards how it went, with the client's consent.
LinkedIn Medium effort · Free
Office managers, directors and owners use it for work, and a clear company page makes an introduction easy to check.
- Set up a company page that lists your services and the kinds of business you support, then add the owner and the lead engineer.
- Connect with office managers and directors of local firms, with a short note about what you do.
- Share one plain tip a week on a common risk, without naming any client or system.
Email Low effort · Free
Support clients and past enquirers act when a reminder lands at the right time, such as before the holidays or when a laptop is getting old.
- Collect email addresses, with permission, from every client, enquiry and event.
- Send a short note before the holiday season and at the start of each quarter, with one practical task and the number to ring.
Local business networks and talks Medium effort · Low cost
Owners remember the person who explained something clearly in a room, and they often phone that person first when something goes wrong.
- Offer a short, practical talk to local business networks on who to call and what to write down when something stops working.
- Hand out a one-page summary with your phone number and the first three things to check.
- Follow up anyone who asked a question within a few days.
What your website needs
- A home page that leads with IT support for businesses in your area, a call button and the help request form.
- A business computer support page covering how to ask for help, when someone answers, remote and on-site visits and what happens next.
- A managed IT services page explaining monitoring, updates, backups and a named contact, with what is included and what costs extra.
- An office network setup page for new offices and moves, covering cabling, wireless coverage and a survey before work starts.
- A cloud migration services page explaining how files and email are moved, when staff may notice a change and what they are told beforehand.
- A cyber security services page covering checks, backups and staff habits, with a plain statement that no firm can promise a business will never be attacked.
- A custom software development page for businesses whose processes do not fit ready-made tools, with how a project is scoped and delivered.
Your 90 days
Month 1: Make help easy to ask for
- Bring the website online with a page for each service, a help request form and your phone number throughout.
- Finish the Google Business Profile with categories, service area, hours and photos of your team and a finished installation.
- Write a plain-English description of what a support agreement covers and what costs extra, for the website and for printing.
- Add a page on your people and practices that says which certifications, insurance and data handling you really hold and follow, and only those.
- Make the LinkedIn company page and list the office managers and directors you want to reach.
Month 2: Win the referrers
- Visit accountants, office fit-out firms and insurance brokers with the one-page summary.
- Connect with local office managers and directors on LinkedIn with a short, plain note.
- Ask support clients for a Google review and reply to each one.
- Send the first email to clients and past enquirers with one practical tip about a common risk.
- Offer a short talk to a local business network.
Month 3: Turn one-off fixes into agreements
- Offer each business that has called you for a one-off fix a short review of its set-up, with written findings and a quote for ongoing support.
- Switch on a small Google search advert for IT support near me and managed IT services, sending people to the matching page.
- Follow up every quote that was not accepted with a call and a short note.
- Write a case study with a client's permission, describing the problem, the work done and what the client says.
- Work out which pages, partners and talks brought calls, and decide where next month's time should go.
Content ideas
- What a cyber security review looks at, and what the client receives in writingWebsite
- How to tell whether your backups would really restore: a simple testWebsite
- What a managed support agreement covers, and what costs extraWebsite
- Moving to cloud storage: what staff will notice on the first morningLinkedIn
- What an engineer carries in the van and what each item is forGoogle Business Profile
- A short talk: who to call and what to write down when something stops workingLocal business networks
- Questions to ask an IT company before you sign a support contractLinkedIn
- A reminder before the holidays: update devices, save open work and keep the support number handyEmail
Your budget
The numbers to watch
Calls and help requests a week
Count the calls and the forms from the website and the Google Business Profile, noting which service each asked about.
Quotes that become agreements
Record each quote and whether it became a one-off job or a monthly support agreement.
Clients on a support agreement
Count the businesses on a monthly agreement at the start and the end of each month.
Introductions from partners
Tally the enquiries that began with an accountant, fit-out firm, insurance broker or existing client.
Where new callers found you
Ask every new caller and tally Google, LinkedIn, a partner, a talk and word of mouth.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.