AI Web Maker90-day online marketing plan
Black Lantern Tattoo
Black Lantern Tattoo will bring more clients through the door by letting each artist's healed work speak on Google and Instagram, and by making the first consultation easy to book.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Show healed work from every artist on the Google Business Profile and the website, with their styles named and a consultation button beside it, because clients choose a person by their portfolio before they ever visit.
Make the consultation the first step of every enquiry, with a short form, a prompt reply and a date in the diary, so interest becomes a visit while the idea is still fresh.
Build trust with calm, plain information about age rules, hygiene and aftercare, because first-timers and their families look for reassurance as much as for style.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “fine line tattoo” | 25K-130K | High |
| “ear piercing near me” | 25K-130K | High |
| “tattoo shop near me” | 7.5K-25K | Medium |
| “tattoo artist near me” | not measured | |
| “custom tattoo design” | not measured | |
| “tattoo cover up” | not measured | |
| “tattoo consultation” | not measured | |
| “tattoo studio appointment” | not measured |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
First-timers wanting a small, meaningful piece
What they need: Time to ask questions, a calm room and an artist who explains the session and the aftercare in plain words.
Where they look: Google searches such as tattoo shop near me, reviews on your profile and friends who already have a tattoo.
Clients with an older tattoo to cover or rework
What they need: Honest advice on what can be done, and an artist who has done it before and can show the result.
Where they look: Searches for a tattoo cover up, before and after photos on Instagram and recommendations from other clients.
Collectors looking for one particular style
What they need: An artist whose portfolio matches their idea, and a booking process that is clear about timing and deposits.
Where they look: Instagram portfolios, the artist pages on your website and recommendations from other tattooed clients.
Your channels, in order
Google Business Profile Low effort · Free
Clients searching for a tattoo shop near them compare photos and reviews on the map before they open a website.
- Add healed photos from each artist, a picture of the entrance and a picture of the clean, prepared workstation.
- List custom tattoos, cover-ups, fine line work and piercings as services, and add your opening hours.
- Reply to every review in a calm, friendly way, naming the artist where the client does.
Website and Google search Medium effort · Low cost
A page for each artist and each kind of work lets you meet specific searches, and it gives nervous clients a calm place to read about hygiene and aftercare.
- Make a page for each artist with their styles, healed photos and a consultation form, and add pages for cover-ups, fine line work and piercings.
- Put a plain age policy, a note on ID and an aftercare summary on a first tattoo page.
- Add a short consultation form asking for the idea, the size, the placement and reference pictures.
Instagram Medium effort · Free
It is the portfolio most clients browse before they choose an artist, and healed photos are the best proof of skill.
- Ask every artist to send you a healed photo after each finished piece, so the portfolio is always up to date.
- Follow local illustrators, galleries and cafes with art on their walls, and comment on their posts, so nearby people see the studio's name.
WhatsApp and message replies Low effort · Free
Many people send an idea late in the evening, and a clear, friendly reply with the next step is what turns it into a consultation.
- Set up a greeting that asks for the idea, the size, the placement and a reference picture.
- Reply within the day with a consultation time, and put the date in the diary at once.
Local partners and events Medium effort · Low cost
Barbers, hairdressers, art shops and independent cafes are places where people already talk about tattoos and where a studio's card is welcome.
- Leave cards and a small print of one healed design at nearby barbers, art shops and cafes, and ask whether you may.
- Hold an open studio afternoon, with no appointment needed, where people can look round and meet the artists.
Printed aftercare cards Low effort · Low cost
A clear card that every client takes home is useful to them, and it puts the studio's name in front of their friends.
- Print aftercare cards with the studio name, the artist's name and a contact line.
- Hand one over with the written instructions at the end of each session.
What your website needs
- A home page that says tattoo studio in its first line, names the area and shows a consultation button and a map.
- An artists page, with a section per artist covering their styles, healed work and how to book with them, answering tattoo artist near me.
- A custom tattoo design page explaining how a consultation works and what to bring, answering tattoo consultation.
- A cover up page with before and after pictures and honest notes on what is possible, for the search tattoo cover up.
- A fine line page showing delicate work, for the search fine line tattoo.
- A piercing page covering the jewellery on offer and how to book, answering ear piercing near me.
- A first tattoo page with the age policy, the ID you ask for, the hygiene routine and aftercare in plain words.
Your 90 days
Month 1: Build the portfolio
- Publish the website with an artists page, a consultation form and the first tattoo page.
- Bring the Google Business Profile up to date with healed photos, the entrance and the clean workstation.
- Ask each artist to choose a few healed photos in their style, with the client's permission.
- Set up the message greeting that asks for the idea, size, placement and a reference.
- Print aftercare cards with the studio name and a contact line.
Month 2: Earn trust
- Add the cover up, fine line and piercing pages to the website with real photos.
- Share healed work on Instagram three times a week, and add one new photo to the Google Business Profile every Friday.
- Ask every client for a review, and reply to each one calmly.
- Leave cards and a small print at nearby barbers, art shops and cafes.
- Film a short drawing clip each week and share it on Instagram.
Month 3: Open the doors
- Add the date of the open studio afternoon to the website and the Google Business Profile.
- Run a small advert near the studio showing one artist's healed work, with a consultation link.
- Message clients with larger pieces in progress about booking their next session.
- Invite past enquirers who did not book to a consultation or the open afternoon.
- Tally how each new client found the studio and spend your time where it is working.
Content ideas
- A cover up with the old design beside the finished piece, and the artist's notes on how it was plannedWebsite
- How a consultation works and what to bring with youWebsite
- What happens on the day of a first tattoo, in orderWebsite
- The workstation set up and ready before the first client arrivesGoogle Business Profile
- A set of healed pieces in one artist's style, shown side by sideInstagram
- Choosing a design for a first tattoo: questions about size, placement and styleWebsite
- The studio at the end of the day, tidy and ready for tomorrowGoogle Business Profile
- A thank-you to a client whose piece has healed, shared with their permissionInstagram
Your budget
The numbers to watch
Consultations booked a week
Count the forms and messages that turn into a confirmed consultation.
Consultations that become sessions
Note how many consultations end with a tattoo or piercing in the diary.
Where clients heard of you
Ask every new client and tally Google, Instagram, a friend, an artist or passing the studio.
Reviews and what they mention
Count new reviews each month and note which artists and styles are named.
Enquiries by style
Tally the styles clients ask about to see which artist or page to feature next.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.