AI Web Maker90-day online marketing plan
Splashpoint Car Wash
Splashpoint Car Wash will fill its bays by being the wash drivers find on the map and by turning one-off visits into monthly plans.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Turn your Google Business Profile into the forecourt on a phone, with hours that match the gate, photos of finished cars and the services you offer, because most people searching for a car wash near me are already in the car.
Put the monthly plan at the centre of the offer, on the website and at the kiosk, so every first visit ends with a simple question about the next one.
Make the site look busy and trusted from the road, with a clear sign, a menu board and a wall of finished cars, because drivers follow other drivers into a bay.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “car wash near me” | 25K-130K | High |
| “hand car wash near me” | 25K-130K | High |
| “car valeting near me” | 7.5K-25K | Medium |
| “interior car cleaning” | 7.5K-25K | Medium |
| “car wax and polish” | 7.5K-25K | Medium |
| “car wash open now” | 2.5K-7.5K | Medium |
| “car wash and valet” | 2.5K-7.5K | Medium |
| “monthly car wash plan” | 750-2.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Commuters and busy parents
What they need: A clean car for the week ahead, without giving up a weekend morning or queueing for long.
Where they look: Google Maps on their phone, signs on their usual route and recommendations from other parents on Facebook.
Drivers who love their car
What they need: A careful hand wash, a wax and an interior done properly by people who respect the paint.
Where they look: Instagram pictures of finished cars, Google reviews and recommendations from friends with a car they care about.
Working drivers and small fleets
What they need: Regular washes that keep a taxi, a delivery van or a company car looking presentable, with a simple invoice.
Where they look: Local business groups on Facebook, cards left at nearby garages and offices, and Google searches near the workplace.
Your channels, in order
Google Business Profile Low effort · Free
Drivers searching car wash near me choose from the map, so your hours, photos and reviews decide who gets the visit.
- Choose car wash as the main category, add hand wash and valeting as services and match the opening hours to the gate.
- Add a finished car photo every week, and one of the entrance so drivers know where to turn in.
- Ask each happy customer for a review while they collect the car, and reply to every one.
Website and Google search Medium effort · Low cost
Drivers look up what a hand wash, a wax or a valet includes and how plans work before they choose, and a page for each answers them.
- Build pages for hand car wash, interior valeting, waxing and monthly plans, taken from the searches above.
- List what each service includes in a few short lines, with photos of real cars from your own bays.
- Put a plan sign-up form and a map with opening hours near the top of the page.
Plan sign-ups and reminders Low effort · Low cost
A regular on a plan visits often and tells others, so the plan does more for the site than any single advert.
- Offer the plan to every customer at pick-up, with a printed card that explains it in plain words.
- Collect a mobile number, with permission, and send a text reminder when a plan visit is due.
Facebook Medium effort · Low cost
Local groups are where drivers ask who washes a car properly, and parents swap tips on rescuing a back seat.
- Set up a page with the address, the hours and a message button.
- Share a finished car and one practical tip a week, such as washing after a salty winter road.
- Reply to recommendation requests in local groups that allow businesses to answer.
Instagram Medium effort · Free
Foam sliding off paintwork and water beading on fresh wax make short, satisfying clips that nearby drivers save and share.
- Film the foam, the rinse and the final shine, and put the street in the caption.
- Post a finished car each week, with the owner's permission and the number plate covered.
Local partners Medium effort · Low cost
Garages, dealerships and workplaces see the same drivers every day, and a card handed over by someone they trust brings visits.
- Leave plan cards with nearby garages, dealerships and workplace receptions.
- Ask a workplace whether it would offer its staff a regular wash day on a plan.
What your website needs
- A home page that leads with hand car wash and the street, then opening hours, a map and a plan sign-up button.
- A hand car wash page listing what is in each wash, for searches such as hand car wash near me.
- An interior valeting page with before and after photos of seats and carpets, for interior car cleaning searches.
- A waxing page explaining when wax helps and how often to book it, for car wax and polish searches.
- A monthly plans page showing how a plan works, how to pause it and how to join, for monthly car wash plan searches.
- A visit us page with opening hours and the quieter times of day, for car wash open now searches.
Your 90 days
Month 1: Be easy to find
- Publish the website with the service pages, the plans page and a page with opening hours and a map.
- Complete the Google Business Profile with the right category, true opening hours and photos of finished cars.
- Create the Facebook and Instagram profiles with the address, the hours and a link to the website.
- Print a plan card and a menu board that match the website.
Month 2: Turn visits into plans
- Offer the plan at every pick-up with the printed card, and note each sign-up and where the customer heard of you.
- Post a finished car and a short clip each week on Instagram, Facebook and the Google Business Profile.
- Ask every happy customer for a review at the kiosk, and reply to each within a day.
- Visit nearby garages, dealerships and workplaces with plan cards and a short introduction.
- Add the waxing and interior valeting pages with before and after photos.
Month 3: Keep them coming
- Run a small Facebook and Instagram advert to drivers who live near the site, with a button to see the plans.
- Text customers who agreed to hear from you before a wet or muddy spell, with a reminder to book.
- Ask lapsed plan members what would bring them back, and act on what they say.
- Count plan sign-ups, calls and visits by source, and repeat what worked.
Content ideas
- Which wash suits which dirt, from mud to tree sapWebsite
- What is included in each wash, written for driversWebsite
- How often to wash a car after a winter of salty roadsWebsite
- The cab of a delivery van after a week on the road, before and afterFacebook
- Meet the team who wash your carFacebook
- A hand wax from the first wipe to the finished panelInstagram
- A finished car each week, with the owner's thanksGoogle Business Profile
- How monthly plans work, with pausing and stopping explainedWebsite
Your budget
The numbers to watch
Plan sign-ups a month
Count new plan members and note whether they joined at pick-up, from the website or after a card from a partner.
Visits from plan members
Check how many members use their visits each month, since unused plan slots are a sign to send a reminder.
Directions and calls from the map listing
Look at the figures each week and compare your quietest and busiest days.
New drivers who mention a clip, a card or a friend
Ask at pick-up how they found you and keep a tally by the kiosk.
Google reviews
Look at the star average and the new reviews each month, and read what drivers praise.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.