AI Web Maker90-day online marketing plan
Alignwell Chiropractic
Alignwell Chiropractic will turn searches for a chiropractor into calls by explaining what a first visit involves, showing who the chiropractors are and being easy to find and reach nearby.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Publish a first visit page that walks through the conversation, the examination and what an adjustment involves, because many people ring only once they know what to expect.
Use your Google Business Profile to answer the nervous questions, with photos of the treatment room, a short description of how a visit starts and a call button that is easy to find.
Give each client a few cards to pass to friends and family if they wish, and leave cards with nearby gyms, studios and shops, because people usually try a chiropractor on the advice of someone they know.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “chiropractor near me” | 25K-130K | High |
| “back pain chiropractor” | 7.5K-25K | Medium |
| “neck pain chiropractor” | 7.5K-25K | Medium |
| “chiropractic adjustment” | 7.5K-25K | Medium |
| “what does a chiropractor do” | 7.5K-25K | Medium |
| “first chiropractic appointment” | 7.5K-25K | Medium |
| “chiropractor or physiotherapist” | 7.5K-25K | Medium |
| “chiropractic clinic near me” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Desk workers and drivers with a stiff neck or back
What they need: A clinic that explains what will happen before they come, fits an appointment around work and does not push a long course.
Where they look: Searches for a chiropractor near me, the map listing, a colleague's suggestion and local Facebook groups.
People who have never seen a chiropractor and feel unsure
What they need: A plain explanation of what an adjustment is and how a visit runs, from someone who sounds calm on the phone.
Where they look: Searches such as what does a chiropractor do and first chiropractic appointment, your first visit page and a friend's recommendation.
People whose doctor or friend has suggested a chiropractor
What they need: Reassurance that the clinic is a serious practice, with each chiropractor's registration and approach easy to read.
Where they look: Google searches by clinic name, the chiropractors page on your website and the reviews on your listing.
Your channels, in order
Website and Google search Medium effort · Low cost
People who are unsure about chiropractic read before they ring, so pages that answer their questions turn a search into a call.
- Build a first visit page and a what does a chiropractor do page in plain words, matched to the phrases listed above.
- Write one page for back pain and one for neck pain that describe how an appointment works without promising results.
- Add a page for the chiropractors with their photos and the registration or licence each one holds, only where true.
Google Business Profile Low effort · Free
It is where a person searching for a chiropractor near me first sees the address, the hours and what the room looks like.
- Choose the chiropractor category, add the address and opening hours and link the first visit page.
- Use the questions and answers feature to post the three questions nervous callers ask most, and answer them yourself.
- Upload photos of the reception, the treatment room and the entrance, with no clients in them.
Facebook and local groups Medium effort · Low cost
Neighbours often ask in local groups whether anyone has tried a chiropractor, and a page lets them see who you are before they call.
- Create a page that lists the address, hours and a call button, and post a short video of the chiropractor describing a first visit.
- When someone asks a local group for a chiropractor, and the group's rules allow it, reply helpfully and link to your first visit page.
Gyms, studios and shops Medium effort · Low cost
Yoga teachers, gym staff and running shop assistants hear about aches every week and are asked who to suggest.
- Take a one-page note on what the clinic offers and how to book to nearby gyms, yoga and Pilates studios and running shops.
- Offer the staff a short talk or a chat in the clinic about how a visit works, so they can describe it accurately.
Cards for clients to pass on Low effort · Low cost
People who have had a good visit are the most trusted source for friends and family who are unsure.
- Print small cards with the clinic's number and website and hand a few to each client who would like them.
- Thank each person who is introduced, with a message and no reward for the introduction.
What your website needs
- A home page that leads with chiropractor near me and the area you serve, with a call button where nobody can miss it.
- A first visit page for the first chiropractic appointment search, covering the conversation, the examination, what an adjustment feels like and what to wear.
- A what does a chiropractor do page that explains the work calmly and says when a doctor is the better first call.
- A back pain chiropractor page and a neck pain chiropractor page, each describing how an appointment works without promising results.
- A chiropractor or physiotherapist page for the people who search for both, which explains what you do without ranking professions.
- A chiropractors page with each person's photo, the techniques they use and the registration or licence they hold.
Your 90 days
Month 1: Answer the nervous questions
- Publish the website with the first visit page, the what does a chiropractor do page and a call button on every page.
- Complete the Google Business Profile and post answers to the three questions callers ask most.
- Record a short video of the chiropractor explaining how a first visit starts.
- Print cards with the clinic's number and website for clients and local partners.
Month 2: Be seen by the neighbours
- Add the back pain, neck pain and chiropractors pages to the website.
- Create the Facebook page and post the first visit video.
- Take the one-page note and cards to nearby gyms, studios and running shops and offer staff a chat.
- Join two or three local groups and reply to requests where the rules permit.
Month 3: Keep the calls coming
- Add the chiropractor or physiotherapist page to the website.
- Start a modest Facebook advert aimed at people near the clinic, linking to the first visit page and showing the call button.
- Ask clients who are happy to do so for a Google review that says what the visit was like, not what it achieved.
- Give the staff talk at the gym or studio that said yes.
- Compare the calls from each source and drop whichever one brought none.
Content ideas
- What happens at a first chiropractic appointment, from the door to the tableWebsite
- What does a chiropractor do, in a plain answerWebsite
- The chiropractor explains how every technique is described and agreed firstFacebook
- Three questions nervous first-timers ask on the phone, answeredGoogle Business Profile
- The reception and treatment room before the first client of the dayFacebook
- Meet the chiropractors, the techniques they use and the registrations they holdWebsite
- A one-page note for gyms and studios on what the clinic offers and how to bookGyms, studios and shops
- Opening hours for the next two weeks, with the call buttonGoogle Business Profile
Your budget
The numbers to watch
Calls from the listing and the website
Note the call figures shown in your Google Business Profile each week and add a tally of calls taken at the front desk.
Reads of the first visit page
Check how many people open the first visit page each month and whether calls rise in the same weeks.
Callers who book on the first call
Note how many callers book an appointment before they put the phone down, and what held back the rest.
Where callers heard of the clinic
Ask each new caller and tally the answers, such as a card, a gym, a friend or a search.
Cards that come back
Count callers who mention a card, a studio or a client's introduction.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.