Business Law Website Example: Keystone Commercial Law

Founders choose a commercial lawyer the way they choose most suppliers: they compare scope, price and speed, then look for someone who explains things plainly. Keystone's first view answers all three, with a paper that unfolds beside the headline, fills with lines and gets signed, and facts about fixed fees, first drafts in about five working days and every clause explained. A strip below adds who the firm acts for and that meetings by video work across time zones. The packages that follow match the stages of a company, from founding to a first investment to ongoing counsel, each with a fixed fee and a written scope. Six document cards then give starting prices for shareholder agreements, customer terms, supplier contracts and reviews. A corporate lawyer website built like this lets a founder judge the fit in a few minutes. That speed suits readers who are busy building something of their own.

The second half of the sample shows the firm's thinking rather than its prices, which is where commercial lawyers really differ. A split section argues that a contract a founder can read is one they can keep, and promises a plain summary beside every draft. A dark table explains six clauses founders ask about first, including vesting, drag along rights, deadlock and governing law, each with a question worth asking. Five steps run from the brief to the signed copy, with two rounds of changes inside every fixed fee. The questions tackle real worries, such as whether two founders need a shareholder agreement and whether the firm takes shares instead of fees. Throughout, the page says it is general information and that company law and who may advise on it change between countries. The result reads like a commercial law website written by people who draft contracts every day.

Keystone's single page, clause by clause

A founder wants scope, price and timing one screen after another, so Keystone is a single page, and the table that follows names each part and the headings inside it.

Page	What it opens with	Its sections
Opening view	Agreements drafted before the deal, not after the dispute	Send us your brief · See the packages · Fixed fees · 5 working days · Every clause · Founders, directors and boards
Packages	Three packages for three stages of a company	Founding · First investment · Counsel on call
Documents	Documents we draft and review	Shareholder agreements · Customer terms · Supplier and distribution contracts · Confidentiality agreements · Website terms and privacy notices · Contract reviews
Plain drafting	A contract you can read is a contract you can keep	Plain summary · Two rounds of changes · Calls with cofounders · Indexed signed copies
Key clauses	Clauses founders ask about first	Vesting · Drag along · Tag along · Deadlock · Limitation of liability · Governing law
How we work	From brief to signed copy	Your brief · A fixed fee · First draft · Two rounds of changes · Signing
Office	Inside the warehouse	Meeting room by the canal · Marking up a draft · A signing afternoon
Questions	What founders ask before the first call	Two founders · Reviewing the other side's draft · Shares instead of fees · Governing law · Changing deals · Advice
Brief form	Send us your brief	What you need · Company stage · Signing deadline · Country of registration · Contact details · The deal in a few lines

Fixed fees, clause notes and signing dates: the backbone of a commercial practice page

Packages tied to the life of a company

Founders think in stages, such as setting up, raising money and growing a team, and a commercial firm's offer should follow the same path. The sample turns that into three packages called Founding, First investment and Counsel on call. Each has a fixed fee, a short line on who it suits and four ticks that say exactly what is inside. A note above the cards adds that anything outside the scope is quoted before the work is done, which answers the founder's biggest fear about lawyers. A real firm should build its packages from the work it actually repeats and price them honestly for its own market. Clear stages help a founder find their place without picking up the phone.

Starting prices for the documents people ask for

Not every client needs a package, and many arrive needing one document by Friday. The sample's six document cards cover shareholder agreements, customer terms, supplier and distribution contracts, confidentiality agreements, website terms and contract reviews. Each card says in one sentence what the document decides and gives a starting price, with a note that the fee is confirmed once the firm has seen what is needed. Prices like these filter out mismatched enquiries and reassure the right ones. A real practice should keep the descriptions practical, written around the decision the client faces rather than the legal category. Specific cards make the firm look experienced before anyone has spoken to it.

Clauses explained before anyone signs

The clauses that cause trouble between founders are rarely the long ones; they are the short ones nobody questioned. The sample's table names six of them, says in plain words what each decides and suggests one question to ask about it. Above the table, a line states that these are general explanations, that names and effects vary by country and that advice depends on the company's own facts. Content of this kind shows expertise without giving advice, and it gives search engines real substance about the firm's work. A real firm could link each clause to a short article of its own over time. Any corporate lawyer website gains from proving it can explain hard things simply.

A process with dates and rounds written down

Deals run to deadlines, and founders need to know when a draft will arrive and how many rounds of changes are included. The sample's five steps answer that, from the brief and a fixed fee within two working days to a first draft in about five, two rounds of changes and an indexed set of signed copies. The contact section adds that evening calls can be arranged for signings across time zones, and that the firm says plainly if a deadline cannot be met properly. Those commitments belong to this invented firm, and a real one should publish only the times it can keep. Written timing cuts down the anxious emails that otherwise fill a deal week. A visible process is a promise the client can hold the firm to.

A brief form that respects confidentiality

Commercial clients often want to send the whole draft at once, which can create a conflict problem before the firm has agreed to act. The sample's brief form asks what is needed, the company's stage, any signing deadline, the country of registration and a few lines about the deal. It asks people to describe the deal in words and to hold back drafts until the firm has checked for conflicts. The first choice in the form matches the package buttons, so a founder who clicks a package arrives with it already selected. A note under the button says that contacting the firm creates no lawyer and client relationship until it confirms in writing. Short, careful forms protect both sides from the first message.

Guides for commercial practices that draft for founders

Is Keystone findable by a founder holding a term sheet?

Founders search for the document or the moment in front of them, such as a shareholder agreement, terms for an online shop or someone to check a term sheet, often adding their city. Giving each package, document and clause its own plain heading lets a commercial practice's page answer those searches directly.

Put any commercial practice site through a search check

Related sample websites

Each of these is a separate sample, written for its own fictional business in a trade close to this one, so the layouts can be compared side by side.