Mattress Store Website Example: Restwell Mattresses

Buying a mattress is a slow decision made by tired people, so a mattress shop's website has to be calm and exact. The sample opens with a showroom photo and a row of pocket springs pressing down in a wave, then gives three facts at once: how many mattresses can be tried, how long the home trial lasts and what removing the old mattress costs. The shop follows, with a size picker on each mattress, a fabric choice on the bed frame and a fill choice on the pillow. A made to measure mattress cannot carry one price, so its card replaces Add to bag with an Enquire button and a form about odd shapes. Putting prices and policies first lets a careful buyer relax and keep reading.

The hardest part of selling mattresses online is honesty about comfort, and the sample handles it in two ways. It refuses to make health promises, saying instead that comfort is personal and that anyone with a back or joint condition should ask a doctor or physiotherapist. It then gives readers facts they can act on: a size table in centimetres that admits bed names vary between countries, the trial terms with the $49 collection fee, and a four step delivery that ends with the old mattress going to a recycler where one exists. Fabric swatches for the bed frame and example reviews about stairs, boats and long showroom visits round out the page. A website for mattress shops written this plainly sells on trust rather than on slogans.

Restwell's page, from the springs to the made to measure form

Restwell needs only one page, laid out in the order a buyer's questions usually arrive. The rows follow that order from the springs in the hero to the made to measure form.

Page	What it opens with	Its sections
Opening view	Lie down on it first, then take it home	Shop mattresses · Ask about an odd size · 60 night home trial
Shop	Mattresses, frames and pillows	Pocket spring from $520 · Foam from $380 · Hybrid from $690 · Bed frame from $450 · Pillow $45 · Made to measure by enquiry
Showroom	Ten minutes on each, shoes off, nobody hovering	Made up to lie on · Cutaway samples · No treatment claims
Sizes	Sizes in centimetres, whatever they are called locally	Single to king · Width and length · Floor space
Delivery	From the showroom floor to your bedroom	Order · Pick a day · Carried up · Old one out
Fabrics	Four fabrics for the bed frame	Oat · Slate · Moss · Ink
Gallery	Around the showroom	Beds made up · Inside a pocket spring · Pillow shelves · Morning delivery
Questions	Questions people ask before they buy	Home trial · Old mattress removal · Firmness · Stairs · Care · Guarantee
Made to measure	Ask about a made to measure mattress	What it is for · Preferred feel · Width and length · Name and email · The shape

Trial terms in figures, sizes in centimetres and not one promise about sleep

Policies with numbers in them

A buyer spending several hundred dollars on a mattress wants to know what happens if it feels wrong at home. The sample states its own trial in figures: 60 nights, a $49 collection fee and one return per household. Removing the old mattress costs $35 and is chosen at checkout, while pillows and made to measure mattresses are named as final sales. Each of these terms appears beside the products and again among the questions, so nobody has to hunt for them. Clear numbers take away the fear that stops careful buyers from pressing Add to bag.

Comfort described, health left to professionals

Mattress advertising is full of claims about backs, posture and better nights, and most of them cannot be backed up. The sample avoids every one of them and talks only about feel, materials and what sits inside each mattress. Readers with a back, joint or other health condition are pointed to a doctor or physiotherapist instead. This keeps the shop clear of rules on health claims in advertising, which many countries enforce, and it treats readers with respect. Restraint of this kind is rare enough in the trade to become a selling point of its own.

A size table that travels across borders

Bed size names cause more wrong orders than almost anything else in this trade. A queen in one country is a double in another, and a king can mean two different widths depending on where the buyer grew up. The sample lists each size by its width and length in centimetres and tells readers to measure the inside of their frame. It also adds a practical note about floor space around the bed, which helps buyers picture the size in a real room. Measurements beat names every time, so a good mattress shop website shows them first.

Delivery that ends with the old mattress gone

For many buyers the real problem is not the new mattress but the old one still in the bedroom. The sample lays out delivery as four steps, from the order to a phone call about the day, to two people carrying the mattress upstairs, to the old one leaving in the van. It is honest that recycling depends on a local service and says what happens where none exists. A short form then handles the awkward cases, such as boat bunks, campervans and antique frames, with widths and lengths in centimetres. Solving the whole job rather than just the sale is what makes buyers recommend a bed shop.

Restwell, tucked in and run through the search checks

Buyers search by type, size and service, such as king size pocket spring mattress, mattress delivery with old mattress removal or made to measure mattress for a boat. Naming each mattress type, each size in centimetres and each service in plain words lets a bed shop page meet those searches.

Test your own showroom site for search