Kitchen Fitter Website Example: True Square Kitchens

A kitchen fitter is hired once the design is settled, so the website has to speak to someone who already holds a plan and wants it built well. The True Square sample opens on a fitter laying a long level across a run of new base units, while a job card beside the photo counts eleven base units, seven wall units, two tall housings and two worktop joints. The headline promises every unit square and every joint tight, and the lede says the firm fits plans from a supplier's planner, a showroom or the owner's own drawing. Six service cards then price the pieces, from carcasses and worktops to integrated appliances, sinks and plinths. A short line under the heading says the firm names no favourite suppliers, because the customer has already chosen one. For anyone building a kitchen installation website, this opening shows how a fitter can stand apart from the firms that sell the kitchen.

The rest of the page follows the order a fitting job takes, from the delivery to the last wipe of the cupboards. A split section explains that every box is checked against the plan two or three days before the start, and that water and power are isolated before anything comes off the wall. A table gives eight unit rates and adds a worked example of about $2,600 for a mid sized kitchen, so visitors can price their own plan. Six photos from six different suppliers' plans, a list of what every quote includes and three example reviews follow. The request form asks where the design came from, whether it has been ordered and how many units it has, before six answers close the page. Taken together, the sections make a fitter's price easy to check and its work easy to trust.

True Square's page, row by row and unit by unit

True Square's page is built like a fitting job, starting with what gets fitted and ending with a call to the workshop. Each row names a part and the headings shown there.

Page	What it opens with	Its sections
First screen	Every unit square, every worktop joint tight	Arrange a pre fit visit · See unit rates · Per unit · Day one · 12 months
What gets fitted	What we fit, from carcass to cornice	Base and wall units · Laminate and wood worktops · Ready for stone · Integrated appliances · Sink, tap and waste · Plinths, panels and cornice
Delivery check	Boxes counted before the old kitchen comes out	Delivery checked against the plan · Water and power isolated on day one · Old units and worktops taken away · Walls made good where units come off
Unit rates	Unit rates, so you can price the fit yourself	Base unit $85 · Wall unit $75 · Tall housing $140 · Laminate worktop $160 · Solid wood worktop $210 · Integrated appliance $70 · Old kitchen out $380 · Making good $150
Fitted kitchens	Kitchens we fitted to someone else's drawing	Sage shaker, oiled oak top · A corner joint you can barely see · Tall housings, gaps kept even · Galley kitchen in a top floor flat · Drawers lined up with the doors · End panel scribed to an old floor
Quote contents	In every quote, whoever drew the plan	Pre fit visit and written quote · Delivery checked against the plan · Water isolated, circuits tested dead · Floors and doorways protected · Old kitchen removed and taken away · Units levelled and fixed · Doors and drawers aligned · Worktop joints sealed · Sink and waste leak tested
Visit request	Arrange a pre fit visit	Where is the design from? · Has the kitchen been ordered? · Units on the plan · Worktops · Which part of town is the house in? · Describe the layout and the appliances going in
Answers	Asked over the unit count	Prices per unit · A short delivery · The sink back in use · Oven, hob and extractor connections · Tiling and painting · Doors that drop later

Five things a homeowner holding a supplier's plan wants to read before ringing a fitter

Price the pieces, then show the sum

People who have bought a kitchen already know how many units it has, so a fitter who prices by the piece lets them work out the labour on their own. True Square's table gives eight rates, from $75 for a wall unit to $380 for taking the old kitchen out, and says in a sentence what each rate covers. A note under the table adds them up for eight base units, five wall units, two tall housings, three worktop lengths and four appliances, which comes to about $2,600. That worked example matters more than any single rate, because it shows how the numbers combine. A real fitter should base its own example on the kitchen it fits most often. A website for kitchen fitters that does this sum in public saves both sides a wasted visit.

Say whose design it is, and that any plan will do

A fitter who installs other people's designs has to make clear that it is not selling a kitchen of its own. The hero lede says True Square fits plans from a supplier's planner, a showroom or the owner's own drawing, and the services note says it names no favourite suppliers. The gallery backs this up with six kitchens from six different suppliers' plans, each captioned with the detail that mattered most. One example review mentions a dishwasher clash the fitter spotted on a homemade plan before anything was cut. A real fitter should say which kinds of carcass and worktop it is happy with and which it refers elsewhere. Customers relax when they hear that the kitchen they already paid for is welcome.

Count the boxes before the old kitchen comes out

Nothing ruins a fitting week faster than discovering on day two that a corner unit never arrived. The sample's split section explains that every delivery is checked against the supplier's plan two or three days before the start. Anything missing or damaged goes straight back to the supplier, and the strip out date moves rather than leaving the household without a sink. The FAQ repeats the point and explains why opening up a kitchen with parts missing makes the wait longer, not shorter. A real fitter should say how many days ahead it checks and who chases the supplier. Promising this one simple check prevents more complaints than any guarantee.

Isolation, connections and the rules where the customer lives

Kitchens hold water, power and sometimes gas, so a fitter's page has to say how each is handled before the first screw comes out. True Square isolates the water, switches off the cooker and appliance circuits and tests them dead on the first morning. A registered engineer caps the gas where a gas hob is coming out, and new electrical work is done by a qualified electrician. The page adds that who may connect what differs between countries and regions, and that the pre fit visit explains what applies locally. It also promises to take the old kitchen away and make good the walls where old units and tiles come off. Saying all of this up front turns the dangerous parts of the job into reasons to trust the fitter.

A request form built around the plan

The best first message to a fitter describes the plan, not just the address, so the form should ask about it directly. True Square's request starts with where the design came from, then whether the kitchen has been ordered, delivered or not yet bought. It asks roughly how many units the plan has and which worktops were chosen, since stone changes the order of work. Instead of an empty box, the last field prompts the visitor to describe the layout and the appliances going in, with an example to follow. A real fitter might add its preferred visit days and how long the visit lasts. Answers like these let the fitter arrive at the pre fit visit already knowing the kitchen.

Would someone pricing worktop fitting land on True Square?

Homeowners with a kitchen already on order search for the job rather than the design, typing phrases such as kitchen fitting per unit, worktop fitting or integrated appliance installation, often with their town. Naming each of those in a service card and a table row gives the page the exact words people use. Good kitchen fitter website design then puts the labour rate right beside each one, because that figure is what the searcher came to find.

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Related sample websites

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