Fractional CFO Website Example: Northstar Fractional Finance

Founders who hire a fractional finance director usually arrive with one urgent worry, and on most days that worry is cash. The Northstar sample answers it in the opening view, where a small card of rising bars carries the caption 13 week cash view beside a photo of the director working with a founder. The promise above it is modest: the finance director you need, for the days you need. Six service cards then show where the days go, from cash flow and runway to board reports, budgets, pricing and fundraising preparation. A table follows that spells out what two days a month buys, week by week, with what the founder receives each time. A part time CFO website that shows the routine this concretely sells the calm a founder is really paying for.

The lower half of the page turns from routine to the moments of pressure, and it handles each one with care. Retainers and fixed projects sit side by side, with a note that the fee is fixed and no commission is taken on money raised. A board pack section explains the layout directors receive each month, and four steps cover the first ninety days. The fundraising section states that Northstar does not find investors or promise that a round will close, and that it gives no regulated investment, tax or legal advice. The best fractional CFO websites draw these lines early, because founders trust a finance director who knows the limits of the role. A proposal form at the foot asks what is going on in plain words and warns against sending account details.

Northstar's page, line by line like a cash forecast

Founders read a finance director's site between meetings, usually with a spreadsheet open in the next tab, so nothing on the sample hides behind a second page. Each row below matches one band of it, starting with the cash card and ending with the portfolio note.

Page	What it opens with	Its sections
Opening view	The finance director you need, for the days you need	Ask for a proposal · How retainers work · 2 to 6 days a month · 13 weeks of cash · One board pack a month
Services	Where the days go	Cash flow and runway · Board reports · Fundraising preparation · Budgets and forecasts · Pricing and margins · Finance team set up
A month	What two days a month looks like	Month end review · Weekly cash note · Board pack · Board meeting · Questions any weekday
Retainers	Retainers and fixed projects	Two days a month $2,400 · Four days a month $4,500 · Fundraising sprint $9,800 · Cash rescue fortnight $3,200
Board pack	A board pack the board actually reads	Headlines first · Same layout each month · Decisions with the numbers
First ninety days	The first ninety days	Weeks 1 and 2 · Weeks 3 and 4 · Month 2 · Month 3
Fundraising	Getting ready to raise, without promising the money	Model and assumptions · Data room · Practice meetings · No regulated advice
Photos	Month end, board day and the whiteboard in between	Monday cash review · Board packs · Sketching the raise
Questions	Questions founders ask before the first call	Fractional CFO or accountant · Regulated advice · When to hire · Board meetings · Confidentiality · Moving to a full time CFO
Proposal request	Ask for a proposal	What you need · Company size · Timing · What is going on
Contact	Talk to Ingrid	Contact Northstar · Working hours · Portfolios of young companies

Runway weeks, the board pack and the limits of the role: what founders check

Days a month, priced before the first call

Founders compare a fractional finance director with a full salary, so the page has to show the price of a month early. The sample prices two days a month at $2,400 and four days at $4,500, with two fixed projects beside them for a raise and a cash crisis. A note above the cards says retainers run month to month after a three month start, with thirty days' notice on either side. Another note below says the fee is fixed and nothing is earned from loans, investment or purchases. Clear terms like these let a founder weigh the cost against the risk before booking a call.

A table of what two days actually buy

Retainers sound vague until someone writes down where the hours go. The sample's table follows a month on the smallest retainer, from the month end review with the bookkeeper to the board pack, the board meeting and the weekly cash note. Each row has a column for what the founder receives, such as closed figures or a pack ready by the tenth working day. The note under the table says extra days are agreed in writing first and never arrive on an invoice as a surprise. Anyone adapting a fractional CFO website template should keep a table like this, because it answers the question founders are too polite to ask.

Cash first, because that is why most founders call

Cash is the problem that brings most companies to a part time finance director, so the page puts it first in nearly every list. The opening card shows a 13 week cash view, the first service card covers cash flow and runway, and the weekly cash note appears in the table. One review describes a tight week spotted nine weeks out and handled by moving two payments and chasing invoices. The first ninety days begin with access to the bank and the books, because a forecast built on unchecked numbers is only a guess. Putting cash at the centre tells an anxious founder that the director understands what keeps them awake.

Fundraising help with its limits written down

Fundraising preparation is valuable, but it is also where a finance page could easily overpromise. The sample describes an eight week sprint that builds a model, fills a data room and rehearses the hard questions twice. It then says what Northstar does not do: find investors, sell shares, promise a round will close or give regulated investment, tax or legal advice. When a lawyer or a regulated corporate finance adviser is needed, the director works alongside the one the founder appoints, and the rules are said to differ by country. Stating the limits this clearly makes the rest of the offer credible to investors as well as founders.

A proposal form that protects confidential figures

Finance enquiries carry sensitive detail, so the form asks for context rather than numbers. It covers what the company needs, its size, the timing, the company name, a contact and a few sentences on what is going on. A line under the button asks people not to send bank details, passwords or account numbers through the form. The text beside it promises a confidentiality agreement before any figures are shared and a written proposal listing days, deliverables and the fee. A careful first step like this shows the discretion a founder is about to rely on.

Guides for finance directors who sell their days

Does Northstar surface when founders search for finance help?

Founders look for this help with words such as fractional CFO, part time finance director, cash flow forecast or board reporting, often with their sector or city. The sample uses those plain terms in headings and cards and explains each service in a sentence, which gives search engines clear text to match without inventing claims or naming other firms.

Audit a finance practice's site for search

Related sample websites

Each of these is a separate sample, written for its own fictional business in a trade close to this one, so the layouts can be compared side by side.