AI Web MakerFlooring Store Website Example: Board and Broadloom Flooring
Board and Broadloom Flooring is a made up shop, and its flooring store website shows how to sell four kinds of floor by the square metre online. Prices sit per m² with pack sizes, samples are lent for a week, a table matches floors to rooms, and a booked measure leads to an exact quantity and the names of independent fitters.
Board and Broadloom Flooring is a sample shop with no cutting table behind it; the staff, reviews, prices per square metre and phone number are all made up.
Floors are bought by the square metre but judged by the light in one particular room, and a flooring shop's website has to bridge that gap. The Board and Broadloom sample opens with a floor plan drawing itself over a photo of fanned planks, its caption giving a lounge's size in metres. Below it, six products carry a price per m², the pack size or roll width and a choice of finish, decor, tone or colour, with Add to bag on each priced card. A stair runner bound to the customer's width is priced by the flight after a measure, so its card offers Enquire, which opens the measure form. Straight after the shop, a split section lends up to five samples for a week against a small deposit, with carpet squares big enough to stand on. Of all the flooring store websites a buyer might compare, the ones that lend samples this openly tend to lose fewer orders to doubt.
The rest of the page settles which floor belongs where and how much of it to buy. A table rates engineered wood, laminate, rigid vinyl and carpet for eight situations, from bathrooms to heated floors and homes with dogs. Five steps then follow a floor from a $35 measure, taken off the order, through a written quantity and two days of settling in the room, to an independent fitter paid directly. Underlay, door bars, beading, stair nosings, fitter names and van delivery each have a card with a starting price. Example reviews, six answers from the cutting table and a gallery of the roll racks and finished rooms lead to the request form. Read in order, the sample turns a big, uncertain purchase into a measured one.
Board and Broadloom, from the plank stand to the roll racks
The whole shop runs down one page, from the plank stand to the roll racks. Read the rows as aisles, in the order a buyer meets them.
| Page | What it opens with | Its sections |
|---|---|---|
| Opening view | Borrow the floor before you buy the room | Shop the floors · Arrange a measure · 5 samples on loan · $35 measure · 48 hours to settle |
| Floors | Floors by the square metre | Engineered oak $54 per m² · Oak herringbone $68 per m² · Laminate $22 per m² · Rigid vinyl $38 per m² · Wool twist carpet $46 per m² · Stair runner by enquiry |
| Samples | Five samples, one week, your own light | Plank offcuts · Carpet squares · Deposits |
| Room guide | Which floor for which room | Living room · Bedroom · Kitchen · Bathroom · Hall · Stairs · Heating under the floor · Dogs and cats |
| Measures | From measure to finished floor | Arrange the measure · Written quantity · Delivery and settling · An independent fitter · Keep a spare |
| Edges and extras | Everything around the edges | Underlay · Door bars · Beading and skirting · Stair nosings · Fitter names · Van delivery |
| Questions | Asked over the cutting table | Settling wood · Ordering extra · Waterproof vinyl · Fitting · Leftovers · Floors laid in the shop |
| Gallery | From the roll racks to finished rooms | Roll racks · Cutting table · Plank wall · Vinyl kitchen · Doorway bar · Herringbone |
| Measure request | Get every room measured | Request · How much floor · Floor type · Day · Name and email · About the rooms |
Price per m², pack sizes and samples on loan: what a floor seller's page owes the buyer
Prices per square metre, with the pack or roll beside them
Floor buyers compare by the square metre, so every price on a flooring site should use that unit and say how the floor is sold. The sample lists each product's price per m² with its pack size or roll width, such as packs of 2.2 m² for oak or 4 m and 5 m rolls for carpet. A finish, decor, tone or colour is chosen on the card, and the bag keeps it. AI Web Maker's checkout then adds the delivery fee, and the made to measure stair runner shows Enquire where a price would be. A note explains that carpet is cut to the room plus a small allowance and that cut carpet cannot come back. Stating the unit and the rule this plainly prevents most arguments at the till.
Samples lent for a week, with the deposit stated
No screen shows how oak looks in a north facing room, so a floor seller has to get samples into homes. The sample lends up to five for a week against a $10 deposit each and posts three for $6, with carpet squares big enough to stand on. It tells buyers to look at them in the morning and after dark and to walk on them in socks. One example review describes smoked oak turning gloomy at home, which is exactly the mistake samples prevent. A flooring shop website that lends samples openly sells with fewer returns. Generous sampling costs little next to a floor ripped up after a month.
A room by room guide that admits where a floor fails
Customers trust a shop that tells them when not to buy something. The sample's table rates four kinds of floor for eight situations and marks carpet in bathrooms and wood in wet rooms as not advised. It also flags softer truths, such as scratches showing on wood in homes with dogs and loop pile catching claws. An answer in the questions explains that rigid vinyl does not swell when wet, yet water can still creep underneath at the edges. Advice this candid sends buyers to the right aisle and away from the wrong one. Good flooring store website design treats such a guide as a sales tool rather than a disclaimer.
A measure that ends in an exact quantity
Ordering floors from a tape measure and a guess wastes money in both directions. The sample sells a $35 measure that comes off the order, during which a surveyor checks every room for level and damp and notes doors, thresholds and heating. The written quantity then shows the cutting allowance for each room, so buyers can see why they need what they are told. Wood and laminate arrive two days early to settle, and a spare pack or offcut is kept for repairs. An honest quantity backed by a proper measure is the strongest reason to buy from a local shop. It also hands the fitter a reliable starting point.
Fitters named, fitting kept separate
Most flooring buyers need a fitter, and many expect the shop to arrange one. The sample is clear that the shop sells, measures and delivers, while independent fitters lay the floors, quote separately and are paid directly. Fitter names and the measure are passed on if the customer asks, and the referral carries no fee. This keeps the shop's promises to the goods it supplies and the advice it gives. Rules on guarantees and trade work differ between countries, and a real shop should check what it may promise. A clear split protects the shop when a fitting goes wrong.
Reading for shops that sell floors by the square metre
Can searches for smoked oak and waterproof vinyl find Board and Broadloom?
Floor buyers search for the material, the room and the finish, typing phrases like smoked oak engineered flooring, waterproof vinyl for a bathroom or wool twist carpet in oatmeal. Spelling out each floor's thickness, width and finish lets those searches land on the right card, and the room guide answers the questions people type just before they visit a shop.
Check how search sees your own floor shop
Related sample websites
Each of these is a separate sample, written for its own fictional business in a trade close to this one, so the layouts can be compared side by side.
Lay out your racks, samples and measures for buyers at home
Describe the floors you stock, how you sell them and how measures work, and the builder drafts a store with price per square metre cards, options and a request form. Nothing is billed while the shop is drafted or previewed. After launch, the flooring shop's hosting comes to $119 for every twelve months, or $19 for any month it pays as it goes, and a domain from about 400 endings is bought separately.
Floor sellers' questions before the first roll goes online
Can anyone buy a roll end from Board and Broadloom Flooring?
Nobody can, because the shop, its cutting table and its customers are inventions. The AI Web Maker team wrote the prices, room guide and sample rules of this example by hand, and the roll racks and finished rooms in the photos were made by the platform's image engine. A real shop would begin with the builder's first draft, then put in its own floors, prices and pictures.
Should a flooring store website show prices per square metre?
Yes, because buyers compare floors by that unit and multiply by their room size straight away. Add the pack size or roll width so they can see how the floor is sold, and say how the allowance for cutting is worked out. A measure then turns the estimate into an exact quantity.
Can a floor be sold with a choice of finish or colour?
Yes. On AI Web Maker a shopper settles the finish, decor, tone or colour on the card itself, so the bag records exactly which floor is wanted. Delivery is added at checkout, floors priced only after a measure, like a stair runner, carry an Enquire button, and a discount code can help clear a roll end.
How much does hosting the floor shop's site cost?
Hosting starts when the shop publishes: $119 covers twelve months, or the shop pays $19 in each month it chooses to. The domain is separate, picked from about 400 endings, and building or previewing the pages carries no charge.
Updated 11 November 2026 · by AI Web Maker · More retail and online stores website guides · All sample websites