Fashion Designer Website Example: Maren Atelier

A fashion label's website has two jobs that pull in different directions. It needs to sell ready to wear pieces quickly, with sizes, prices and a bag, while also inviting slower conversations about commissions. The sample puts the shop straight after the opening view, where each piece shows its price, a size or colour choice and an Add to bag button. The made to order evening dress has no price, so it shows an Enquire button that leads to the commission form instead. Handling both kinds of buyer on one page keeps the label's story in one place.

Fit is the reason most fashion orders are returned, so the sample gives the size guide its own section with measurements in centimetres and inches. A short studio section explains why runs are small and how cloth is chosen, which justifies the prices without a hard sell. The commission process is laid out in four steps from enquiry to final fitting, with a realistic timescale. A lookbook shows the collection worn rather than hung, and example reviews talk about fit, care and the toile fitting. The questions section covers delivery, returns, care and alterations, which are the things buyers check before they pay.

What is on this sample fashion designer website?

The sample is a single page that holds the whole label: the shop, the size guide, commissions and the lookbook. Each row below is a part of that page, in the order a visitor scrolls through it.

Page	What it opens with	Its sections
Opening view	Made in small runs, worn for years	Shop the collection · Commission a piece
Shop	The current collection	Wrap dress $240 · Wool trousers $185 · Poplin shirt $120 · Slip skirt $160 · Wool jacket $295 · Evening dress by enquiry
Size guide	Size guide	XS to XL · Bust, waist and hip · Centimetres and inches
Commissions	How a commission comes together	Enquiry · Sketch and cloth · Toile fitting · Final fitting
Lookbook	Lookbook	The collection worn
Questions	Questions about orders	Delivery · Returns · Sold out pieces · Commission timing · Care · Alterations
Commission enquiry	Commission a piece	Type of piece · Date needed · Budget · Name and email · The idea

What does a fashion designer website need to sell?

Product cards with sizes and a clear price

Shoppers decide on a garment from its photo, its price and whether their size is available. Each product card should carry all three, with the size or colour chosen on the card before it goes into the bag. On a store built with AI Web Maker, products can carry options, the bag collects them and the checkout adds the delivery fee. Pieces without a fixed price show an Enquire button rather than an empty price. Getting these basics right matters more to sales than any amount of brand copy.

A size guide that prevents returns

Most fashion returns come from fit, and each return costs the label postage, handling and often the sale itself. A size guide with bust, waist and hip measurements in two units lets buyers in any country check before they order. Advice on what to do between sizes helps buyers commit with confidence. Linking to the guide from the shop keeps it one tap away at the moment of choice. A small label cannot afford to skip this page.

A separate path for made to order work

Commissions are slower, larger sales that need a conversation, so they deserve their own steps and their own form. Setting out the process, from sketch to toile to final fitting, tells the client how long it takes and how many visits are involved. A budget range on the form helps the designer reply with realistic options. The price is agreed after the sketch, and payment is arranged directly between the designer and the client. Clear commission pages bring in the high value work that steadies a label's income.

Words and photos that show how pieces are made

Buyers pay more when they understand why a piece costs what it does. A short studio section about small runs, cloth choices and repairs gives that reason without sounding like an advertisement. Lookbook photos show how garments move and layer, which product photos on a hanger cannot do. Care advice in the questions section supports the promise that pieces are made to last. Together these details turn a price into a value the buyer accepts.

Guides to building a fashion designer website

Get your fashion designer website found

A fashion label is found through searches for the kind of piece and the way it is made, such as linen wrap dress, made to order evening dress or sustainable clothing label. The sample names each piece in plain words, which is how a page starts to match those searches.

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