Copywriter Website Example: Plain Words Copywriting

A copywriter's own website is the one piece of writing every prospect reads before hiring, so it has to prove the skill it sells. Plain Words opens with a single sentence promise and a short paragraph that names the work, the method and the writer, with no adjective doing a job a fact could do. The opening view is styled like ruled paper, with punctuation marks drifting in the margins, which tells a visitor at once that this is a writer's desk. Six services follow with starting prices, from a single web page to editing a client's own draft. A rates table then gives typical lengths and turnaround times for the jobs people ask about most. That pairing of clear prose and visible prices is what makes a prospect trust a writer with their own words.

The middle of the page explains how the writing actually gets done, which is what separates one copywriter from another. An interview section describes an hour of questions before any drafting, and a read aloud test that every draft must pass. A dark band lists words that rarely survive the edit, each one struck through in red, which shows the writer's taste more quickly than a portfolio could. Example reviews talk about shorter emails and phrases the client recognised, not about sales figures. The closing quote form wants the job, the deadline, the rough length and the person who will read the result. Good website design for copywriters lets the copy carry the page, and this sample keeps the decoration to paper, pencil and punctuation.

The draft's outline, section by section

The Plain Words page reads from top to bottom like a single draft, each section handing over to the next. These rows follow that draft in order.

Page	What it opens with	Its sections
Opening view	Say what you do in words people finish reading	Ask for a quote · See the rates · Two rounds, five days, one writer
Services	What Ines writes	Website pages from $350 · Email series from $600 · Brochures and leaflets · Product descriptions · Case studies · Editing your draft
Rates	Rates for the jobs people ask about most	Home page from $450 · Five page website from $1,900 · Welcome email series · Case study
Method	An interview first, so the words sound like you	One hour interview · Read aloud test
Word list	Words that rarely survive the edit	Sixteen struck words · Three notes on your own page
How it works	From the first call to the final file	Quote · Interview · Draft · Edit
Gallery	Around the writing desk	Marking up a proof · Edits over video · Brochure proofs · The read aloud test
Questions	Before you send a brief	Voice · Copyright · Search · Missed drafts · Claims · Other languages
Quote form	Ask for a quote	The job · Deadline · Rough length · Who reads it

Prose that proves itself, prices on the page and a red pencil in view

Let the opening line do the selling

A copywriter is judged on the first sentence of their own site, so that sentence has to be the best one on the page. Plain Words uses a plain promise about words people finish reading, followed by a lede that names the jobs, the interview and the writer. There is no string of adjectives and no claim to be the best in the field. A visitor who reads those two lines already knows the writer's taste and the services on offer. Getting the opening right does more for a copywriter than any number of testimonials further down.

Rates by the job, not by the word

Clients find per word pricing hard to judge, so a website for copywriters works better with fixed prices for familiar jobs. The rates table lists a home page, a five page website, an email series and a leaflet, each with a typical length and a turnaround time. Those columns answer the questions a client would otherwise send by email. A note below the table explains the deposit and the cost of extra rounds of edits. Pricing laid out like this filters enquiries and sets expectations before the first call.

Show the method before the portfolio

Most clients cannot judge writing samples from other industries, but they can understand a method. The interview section explains that every job begins with an hour of questions and that every draft is read aloud before delivery. Those two habits answer the fear that hired words will not sound like the business. A photo of an interview in a believable shop makes the method concrete. A clear process often persuades more than a gallery of past work would.

A word list that shows taste in seconds

Nothing reveals a writer's taste faster than the words they refuse to use. The sample sets sixteen tired words in a dark band, each one struck through in red, from leverage to unparalleled. Visitors smile at the list because they have met every one of those words on some other company's site. The note below turns the joke into an offer, promising three notes on a page the prospect already has. A playful section like this earns attention without a single claim about results.

A brief that asks who will read it

The quote form on a copywriting site should ask about the reader, because the reader decides every choice in the draft. Plain Words asks for the job, a deadline, a rough length and a description of the customers and what they should do next. It asks people to describe existing pages in words rather than attach them, which keeps the form short. Ines promises an answer within one working day, and the form says so beside the button. Briefs gathered this way are ready to price and ready to write from.

Search checks marked up in the Plain Words margins

Businesses search for a copywriter, a website copywriter, an email copywriter or brochure writing, often with their town or their industry added. Separate service cards with plain names and a rates table for common jobs help one writer's page answer each of those searches.

Proofread your own site with the SEO checker