Website pages
Home, about and service pages that say what you do in the first sentence and what to do next in the last.
Pages from$350
Say what you do in words people finish reading
Website copy, emails and brochures for businesses that know their work better than their adjectives. Ines interviews you first, writes in your voice and edits with you until every line earns its place.
2 roundsof edits in every quote
5 daysto a first draft of a home page
1 writerfrom interview to final file
- Website pages
- Email series
- Brochures and leaflets
- An interview before every draft
What Ines writes
Every job starts with a conversation, because the best line about a business is usually something its owner said without thinking.
Email series
Welcome emails, launch sequences and monthly letters that sound like a person rather than a campaign.
Series from$600
Brochures and leaflets
Folded leaflets, price guides and sales brochures, written to fit the space your designer has drawn.
Brochures from$500
Product descriptions
Short, specific descriptions for shops and catalogues, written in batches with one consistent voice.
Per product from$25
Case studies
Customer stories built from a short interview with your client, who approves the text before anything is published.
Each from$450
Editing your draft
You write it, Ines trims it. Line edits plus a short note explaining every change worth explaining.
Per 1,000 words$120
Clear words help readers act, but sales and sign ups depend on the product, the price, the timing and much else, so no figure is ever promised.
Rates for the jobs people ask about most
Fees are fixed per job and include the interview and two rounds of edits. Longer or rushed work is quoted on its own terms.
| Job | Typical length | First draft in | From |
|---|---|---|---|
| Home page | 400 to 600 words | 5 working days | $450 |
| Service or about page | 300 to 500 words | 4 working days | $350 |
| Five page website | About 2,500 words | 3 weeks | $1,900 |
| Welcome email series | 4 emails | 8 working days | $600 |
| Tri fold leaflet | About 350 words | 5 working days | $500 |
| Case study | 600 to 800 words | 2 weeks | $450 |
Half the fee books a slot in the calendar and the rest is due with the final file. Edits beyond the second round are charged at $60 an hour.
An interview first, so the words sound like you
Before a word is drafted, Ines spends an hour asking how you explain the business to a customer across the counter. Those answers, recorded with your permission and transcribed, become the raw material for every page.
Each draft then passes a read aloud test. A sentence that cannot be said in one breath, or would sound odd coming from you, gets rewritten before you ever see it.
- One hour interview by video or in person
- Your phrases kept, the jargon taken out
- Every draft read aloud before delivery
- Margin notes on why a line changed
Words that rarely survive the edit
None of these are banned outright, but each has to prove it means something. Most of the time a plainer word does the job better.
- Leverage
- Solutions
- World class
- Synergy
- Cutting edge
- Best in class
- Seamless
- Robust
- Passionate
- Innovative
- One stop shop
- Going forward
- Utilise
- Bespoke
- Game changing
- Unparalleled
Send a page you already have, and the quote comes back with a short list of the words Ines would cut from it and the reason for each.
From the first call to the final file
Four stages for every job, whether it is a single leaflet or a whole website.
Quote
A short call about the job, the reader and the deadline, followed by a fixed quote in writing.
Interview
An hour of questions about the business, your customers and the way you talk about both.
Draft
A first draft arrives on the agreed date, with notes on any choices that might surprise you.
Edit
Two rounds of edits are included, then a clean final file for your designer or developer.
Around the writing desk
Drafts, proofs and conversations from an ordinary working week.
From clients (example reviews)
Our home page used to open with the year we were founded. Now it opens with what we repair, and fewer callers ask what we actually do.
The interview felt like a chat, yet the brochure used phrases we say every day without noticing. Two rounds of edits were plenty.
Ines cut our welcome emails from seven to four and explained each cut. The shorter series reads better and is easier to keep up to date.
Before you send a brief
Will it sound like us or like a copywriter?
The interview is there so it sounds like you. Ines keeps your phrases where they work, removes jargon your customers would never use, and marks any line that drifts away from your voice.
Who owns the words?
Copyright in the final text passes to you once the invoice is paid. Copyright law differs between countries, so the terms are written into every quote.
Can the copy help with search as well?
Pages are written for people first, using the words your customers actually use, which helps a page be understood. No writer can promise how a search engine will treat it, and Ines never does.
What if the first draft misses?
Two rounds of edits are included, and most drafts need only one. If the brief itself changes after the interview, a new quote is agreed before more work starts.
Do you check what the copy claims?
Ines asks for the evidence behind any claim, such as a guarantee or a comparison, and leaves it out if there is none. Advertising rules vary by country, so final approval rests with you and, where needed, your own adviser.
Do you write in other languages?
Ines writes in English only. For other languages she works alongside translators you choose, writing a version that translates cleanly.
Ask for a quote
Tell Ines what needs writing, who will read it and when it is due. You get a fixed quote by the next working day, and the slot is held only once you say yes.
- A fixed fee per job, agreed in writing
- Interview and two rounds of edits included
- Half to book the slot, the rest on delivery
Call, write or drop by
Calls are easiest on weekday mornings; emails are answered within a working day.
Reach Ines
A small writing studio near the river, meeting clients in person or by video
Writing hours
| Monday to Thursday | 09:00 to 17:00 |
| Friday | Interviews only, 09:00 to 13:00 |
| Weekends | Closed |
Send one page to read
Not sure what needs work? Email a link to a single page, and Ines will send back three notes on it before you decide anything.
Send a page