AI Web MakerBJJ Website Example: Open Guard Jiu Jitsu
This BJJ website belongs to Open Guard Jiu Jitsu, an invented gym where beginners learn to tap and fall before they ever spar. It explains tapping in plain words, sets out a six week course, separates gi, no gi, kids and open mat classes, prints the weekly timetable and prices, and finishes on a form asking for a first lesson.
Nobody has ever rolled at Open Guard Jiu Jitsu; the gym, its coaches, the reviewers and every price were invented for this example.
Most adults who look into jiu jitsu share one fear, which is being crushed or hurt by someone who already knows what they are doing. The Open Guard sample answers that fear before it sells anything at all. Its opening lines define the sport as grappling with no punches or kicks, and promise that nobody is thrown into hard sparring. The first section after the hero explains tapping in plain words, how a partner says stop and why the other lets go at once, beside a photo of a hand patting the mat. A short list of house rules follows, from size matched partners to no leg locks for beginners. A Brazilian jiu jitsu gym website that leads with safety this way earns a kind of trust that a shelf of trophies never could.
With that fear settled, the page lays out the road from first night to regular member. A dark band describes the six week beginner course, two evenings a week, in four stages that end with supervised rolls at half pace. Four class cards then separate gi, no gi, kids and open mat, and a timetable shows when each one runs. A split on the kids classes covers background checks, two adults on the mat and parents watching from the bench. Prices follow, with the course fee taken off the first month, and six questions deal with sparring, health, age, kit, belts and hygiene. Nothing on the page promises a belt, a medal or a fighting career, and that restraint is exactly what keeps a nervous beginner reading.
Open Guard's page, laid out round by round
Open Guard's sample is one page, written for an adult who has never grappled and for a parent of a curious child. The rows below follow its sections from the hero down to the contact details.
| Page | What it opens with | Its sections |
|---|---|---|
| Opening view | Ground grappling for beginners, safety first | Book a first lesson · How rolling starts · 6 week course first · No punches or kicks · Kids from age 6 · A turning badge reading Tap early |
| Tapping and rolling | Tapping comes before everything else | What a tap is · How rolling is built up · Size matched partners · No slams or leg locks for beginners · A coach for every round |
| Beginner course | The six week beginner course | Weeks 1 and 2: safe on the mat · Weeks 3 and 4: escapes from underneath · Week 5: the guard · Week 6: first supervised rolls |
| Classes | What happens on the mat each week | Gi classes · No gi classes · Kids classes · Open mat |
| Timetable | The weekly mat timetable | Eight sessions from Monday to Saturday · Beginner course twice a week · Kids on Wednesday and Saturday |
| Kids classes | Kids classes, with parents in the room | Games, balance and escapes · No chokes or locks for under tens · Background checks and two adults · Parents on the bench |
| Prices | The course first, then a membership | Beginner course $129 · Two classes a week $95 · Unlimited $139 · Kids $70 · Notice and pauses |
| Example reviews | Heard on the bench after class | A beginner at forty four · A smaller member on size matching · Parents of a nine year old |
| Photos | From the first breakfall to open mat | Breakfalls, week one · Escaping from underneath · Saturday open mat |
| Questions | Asked before the first lesson | Sparring on night one · Health and injuries · Starting over forty · Gi or no gi · Belts · Mat hygiene |
| Lesson request | Ask for a place on the course | What to start · Start date · Sessions that suit · Grappling so far · Who will train · Email and phone · Injuries the coach should know |
Taps, half pace rounds and a bench for parents: what a grappling gym's page has to spell out
Tapping explained before a single price appears
A newcomer cannot judge a grappling gym until they understand how anyone stops a hold, so the explanation has to come first. Open Guard puts it in the section straight after the hero, describing a tap as two or three clear pats or the word said aloud. It adds the other half of the rule, that the partner lets go at once and never finishes the move. Lesson one of the course, the page says, is nothing but tapping and falling safely. Readers who arrive frightened of being hurt find their answer within one scroll. That single paragraph does more for bookings than any photo of a competition podium.
Rolling introduced in stages, with weeks attached
Sparring is the word that keeps beginners away, so the page breaks it into steps a reader can picture. Drills with a cooperative partner come first, then work from set positions against light resistance, then half pace rolls with a coach watching. The course band attaches those stages to weeks, with first supervised rolls only in week six. Full rounds in open classes begin after the course, and anyone may sit a round out. Good brazilian jiu jitsu gym website design gives this progression a section of its own rather than hiding it in the questions.
Gi, no gi, kids and open mat kept on separate cards
People new to the sport rarely know what gi or no gi means, and a timetable full of unexplained labels loses them. The sample gives each kind of session its own card, explaining the heavy cotton jacket, the rash guard and shorts, the kids games and the unstructured open mat. Each card carries its length, and the timetable below repeats the same names day by day. A column saying who each session is for stops a beginner turning up to an advanced class by mistake. Clear labels also help members choose between gi and no gi once the course is done. Naming things the same way in every section is a small habit with a large effect.
Children's classes with checks, two adults and a watching bench
Parents considering a grappling class for a child want to know who will hold their child and how. Open Guard answers with a split of its own, stating that every coach who teaches children holds the background check required where the gym is based. It promises two adults on the mat, parents welcome on the bench and collection only by the adult named on the form. It also says that chokes and joint locks stay out of the youngest class and are taught slowly to older children. Any website for brazilian jiu jitsu gyms that runs kids classes should be this specific, because vague reassurance reads as a warning sign.
Health, belts and hygiene answered without promises
The questions section deals with the topics a coach hears most often, and each answer avoids promising what nobody can guarantee. Beginners are told to mention injuries, operations or heart conditions, and to see a doctor first if in doubt, because coaches cannot give medical advice. The belt question is answered honestly, saying nobody promises one and that progress depends on attendance, age and life outside the gym. Hygiene gets its own answer about washed mats, short nails and staying away with a skin infection. Answers like these protect the gym as much as they reassure the reader.
How Open Guard scores before anyone grips a collar
Beginners type jiu jitsu for beginners, no gi classes or grappling for adults over forty, and parents search for kids jiu jitsu by age. Naming every session plainly, with the safety rule that goes with it, lets one page answer the nervous adult and the careful parent in their own words.
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Write your own mat rules down before the first roll
Tell the builder in a few lines how beginners start, which sessions you run and who teaches the kids, and it lays out a draft page with a lesson request for you to rework. Moving sections about and previewing the result costs the gym nothing. Going public brings the hosting bill, $119 for the twelve months or $19 for each one, while the gym's own web address is bought apart at whatever its chosen ending costs, from a list of about 400.
Questions grappling coaches raise before putting the gym online
How plainly should a grappling gym describe rolling for beginners?
Very plainly, with the stages and the weeks spelled out. Say when a beginner first rolls, at what pace and who chooses the partner, and say that anyone can sit a round out. A reader who can picture the first month is far more likely to book than one left guessing.
Who wrote Open Guard's tapping rules, and who took its mat photos?
No real gym was involved. The AI Web Maker team wrote Open Guard Jiu Jitsu by hand, inventing the gym from the mat up, and its pictures of breakfalls, escapes and the Saturday open mat came from the platform's image engine. A gym building its own site describes itself briefly, and the builder drafts pages for the owner to reshape.
What happens once someone asks for a place on the beginner course?
The request arrives with the course, a start date and any injury the person mentions. The gym confirms the place, offers the next course or declines, and the course fee is paid to the gym directly. AI Web Maker takes no cut of course fees or memberships.
What does the gym pay before the page goes live, and after?
Before, nothing: drafting and previewing are never charged, however many times the timetable changes. After publishing, the gym chooses $119 for a year of hosting or $19 billed monthly, whichever suits its cash flow between course intakes. Its domain is a separate cost that follows whichever of the roughly 400 endings it picks.
Updated 11 November 2026 · by AI Web Maker · More fitness instruction website guides · All sample websites