Zero Waste Store Website Example: Fill Good Refills

First time refill shoppers worry about looking lost at the counter, so the page has to explain the routine before they arrive. The opening line says it simply: bring a clean jar and pay for what goes in it. Beside the hero photo a customer asks whether to bring a jar and the shop replies that it is weighed empty first, and four steps follow below, from washing the container at home to the empty weight taken off at the till. A price table lists staples, cleaning liquids and body care by the 100 g or the litre, and admits that some refills cost more than the packaged version. That honesty matters, because refill customers are quick to spot a green promise that does not add up. A refill shop website that teaches the routine this calmly turns curiosity into a first visit.

Safety is the part most refill pages skip, and the sample gives it a dark section of its own. It lists what the shop will not refill, from food into containers that held chemicals to cleaning liquids poured into drink bottles. A note explains that dry goods share scoops and a room, so nobody with a severe allergy should rely on them. The container section explains clean, dry and lidded, with washed jars by the door for anyone who forgets. The online shop fills orders into returnable jars with a deposit, and a form handles bulk orders for cafes and offices. A zero waste shop website with limits this clear is easier to trust than one that promises everything.

Jar to till: Fill Good's page, bin by bin

The routine comes before the products, because a refill shop has to teach before it can sell. Down the rows, the page runs from the jar question at the top to the jar returns by the till.

Page	What it opens with	Its sections
Opening view	Bring a clean jar. Pay for what goes in it.	Shop refills · How a refill works · Bring your own jar? · 120 lines · By the gram · Weighed empty
How it works	How a refill works	Bring it clean and dry · Weigh it empty · Fill it · Weigh and pay
Shop	Order online, collect it filled	Rolled oats $1.75 · Red lentils or basmati rice $2.10 · Laundry liquid $3.20 · Washing up liquid $2.60 · Shampoo $4.90 · Bulk sacks by enquiry
Prices	Prices by the gram and the litre	Dry food per 100 g · Cleaning per litre · Body care per litre
Containers	Bring it clean, bring it dry	Clean, dry and lidded · Weighed once · Washed jars at the door
Safety limits	What we cannot refill, for safety	Chemical containers · Drink bottles · Damaged containers · No secure lid · Bleach and solvents · Baby feeding
Gallery	Inside the shop	The scale · The cleaning pumps · Spices and tea
Reviews	From the counter and the online orders	Weekly refills · Cleaning refills · Online order
Questions	Questions about refilling	Own containers · Allergies · Clean bins · Other bottles · Cost · Regular orders
Bulk order form	Ask about a bulk or regular order	Who the order is for · How often · Pick up or delivery · Contact details · What you use
Contact	Find the shop	The shop · Opening hours · Returning jars

Tare weights, jar deposits and a refusal list: what a refill counter's page must teach

The routine explained before the first visit

Most people who have never refilled are put off by not knowing the steps. The sample sets them out in four short stages: clean and dry at home, weigh empty at the counter, fill from the bins or pumps, then weigh and pay. The weight sticker is explained, so regulars know a jar is only weighed once. Small details, such as the pumps for liquids standing on the far wall, make the shop feel familiar before anyone walks in. A page that removes this uncertainty brings in shoppers who would otherwise never cross the threshold.

Prices per gram, with no pretend savings

Refill customers compare prices, and they notice when a shop overstates its savings. The sample lists prices per 100 g and per litre for staples, cleaning liquids and body care, the same units shown on the bins. A note admits that some refills cost more than packaged goods and that buying smaller amounts is where most of the saving lies. That kind of plain statement suits a zero waste store website better than claims about how much the planet gains. Accurate prices are also the details searchers want before they make the trip.

Safety limits listed in plain sight

A refill shop handles food and household chemicals in one room, so its limits are part of its service. The sample lists six things it will not refill, including food into chemical containers and cleaning products into drink bottles. Every cleaning refill gets a printed safety sticker, even in a customer's own bottle. The page also says honestly that shared scoops mean no promise can be made to people with severe allergies. Clear limits show shoppers that the shop takes their safety seriously, which counts for more than any slogan.

Online orders that keep to the refill idea

Selling online can seem to clash with bringing your own jar, so the method needs explaining. The sample fills online orders into returnable jars with a $1 deposit, paid back when the jar comes home clean. With AI Web Maker, a refill product can offer 500 g or 1 kg as a choice, the bag keeps the order together, checkout puts the delivery charge on top and a discount code can thank regulars. Bulk sacks carry no set price, so their card offers Enquire, which opens the bulk order form. This approach lets a refill shop reach busy customers without giving up its principles.

Will Fill Good be weighed up well by search?

Shoppers search for the product and the way it is sold: oats refill, laundry liquid refill, bulk rice by weight, refill shop open on Sunday, usually with a town or a neighbourhood. Naming each product and its price per 100 g or per litre in plain text, rather than only on a photo of a bin, gives a refill counter's page a real match for those searches.

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