Plant Nursery Website Example: Fernhill Plant Nursery

Selling plants online differs from selling most goods, because the product is alive, often heavy and sometimes harmful if eaten. The sample begins with a grower carrying a maple through a glasshouse, framed in an arch, while a seedling draws itself up from the foot of the photo. Below it, eight plants appear with a price, a size in words and, where it fits, a colour or variety choice above the Add to bag button. Any plant that can harm a child or a pet says so twice, in a badge on the photo and in the description. Warnings placed right beside the price let families buy with confidence rather than guesswork.

After the shop, the page turns to what keeps plants and households healthy. A table lists common plants that are harmful if eaten, who they can harm and what happens, then tells readers to call their local emergency number or their vet if something is swallowed. A short section explains why plants grown on site settle in faster, and four numbered steps cover planting a shrub or tree. A delivery table sets out collection, local delivery, bulk drops and planting visits, and notes that rules on moving plants vary between countries. The gallery, questions and enquiry form then deal with hardiness, guarantees, bare root season and hedging. A nursery page built this way earns repeat visits season after season.

What is on this sample plant nursery website?

Fernhill keeps its yard, its advice and its counter on one page. Read down the rows to move from the opening arch to the opening hours.

Page	What it opens with	Its sections
Opening view	Grown here, ready for your garden	Shop the plants · Plants, children and pets · 1 year guarantee on hardy plants · 25 km delivery radius · 2 hours to ready a collection
Shop	In the sales yard now	Swiss cheese plant $34 · Spider plant $12 · Bigleaf hydrangea $32 · Japanese maple $95 · Olive tree $78 · Foxglove tray $24 · English lavender $11 · Hedging by enquiry
Plant safety	Plants, children and pets	Foxglove · Yew · Lilies and daylilies · Monstera and peace lily · Hydrangea and lavender · Plants generally considered safe
Growing	Grown here, not just sold here	Seed and cuttings on site · Compost made without peat · Pest checks before sale
Planting	Planting a shrub or tree	Soak the roots · Dig wide, not deep · Plant at the same level · Water through summer
Delivery	Collection, delivery and planting	Collect from the yard at no charge · Local delivery $8 · Large trees and bulk orders $25 · Planting visit $45 an hour
Gallery	Around the nursery	Houseplant benches · Sales yard · Potting bench · Tree field · Warm plant house · Off to the car
Questions	Questions gardeners ask	Plants for homes with pets or children · Sending plants abroad · Plant guarantee · When to plant · Olive hardiness · Bare root season
Enquiry	Ask the growers	What you are planning · Sun · Soil · Garden location · Name and email · The space in words
Visit	Visit the nursery	Contact · Opening hours · Saturday plant clinic

Plant care, pet safety and local delivery: what gardeners need before buying

Plain warnings on plants that can harm

Many of the plants gardeners love most, from foxgloves to lilies, are harmful if a child or a pet eats them. A nursery website should say so on the product itself, in words a hurried parent will notice, rather than on a policy page nobody opens. The sample puts a short badge on the photo and repeats the warning in the description, then gathers the main culprits in a table. Anyone dealing with a swallowed plant is sent to their local emergency number or their vet instead of being given advice. Honesty about risk makes a nursery more trusted, not less popular.

Product cards that describe living plants

A plant photo says little about how big the plant is or where it will thrive. Each card in the sample gives the pot size, a rough height and the conditions the plant likes, such as part shade or acid soil. On an AI Web Maker store the card can also carry an option such as flower colour or variety, picked before the plant goes in the bag. Hedging, which is priced by length, shows an Enquire button where a price would sit. Buyers who know exactly what they are getting rarely bring a plant back.

Delivery that suits plants, not parcels

Plants are bulky, fragile and alive, so the way they travel shapes the whole offer. The sample lists collection, local delivery, bulk drops and a planting visit with a fee beside each, and the checkout adds the chosen delivery fee to the order. It explains that plants travel upright in the nursery's own van and are never posted. It also notes that moving plants and soil between countries or regions is controlled in many places, which is why delivery stays local. Being open about these limits spares both the nursery and the customer a disappointing doorstep.

Growing advice that keeps plants alive

A plant that dies in its first summer is a lost customer as well as a lost sale. Four short planting steps, from soaking the roots to watering through dry spells, teach buyers the habits that matter most. Answers about planting seasons, olive hardiness and bare root plants add the detail keen gardeners look for. A guarantee that depends on sensible planting then feels fair rather than restrictive. Good advice turns one order into a garden that keeps coming back for more.

An enquiry route for larger projects

Hedges, new borders and planting jobs are a nursery's biggest orders, and they rarely fit a simple product card. The sample's form asks what the visitor is planning, how much sun the space gets, what the soil is like and where the garden is. A large box invites a description of the space in words, including any pets or young children who will use it. The growers answer with suggestions and a quote in writing, and the customer pays the nursery directly. These enquiries often grow into the most valuable relationships a nursery has.

Get your plant nursery website found

Gardeners search for a plant and a need together, such as shade loving shrubs near me, hedging plants by the metre or houseplants safe for cats. Naming each plant with its size, its conditions and any warning gives a nursery page a far better chance of turning up for them.

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