Mortgage Broker Website Example: Cornerstone Mortgage Advice

Borrowers rarely trust a mortgage broker on sight, because they half expect a sales pitch dressed up as advice. The Cornerstone sample answers that suspicion in the opening view, where the headline promises a mortgage the client understands before signing and the first consultation is offered at no charge. Six client situations follow, from first time buyers and home movers to landlords and the self employed, each described by what the broker actually does for them. A dark band then lays out five steps from the first call to the keys, so a nervous buyer can see the whole road before taking a step. By the time a visitor reaches the fees, the page has already shown that it explains rather than sells.

The middle of the page deals with money, which is where most broker websites go quiet. Three fee cards state what the first meeting, a standard purchase and a landlord case cost, and a note explains that any lender commission is disclosed in writing before an application. A table of buying costs beyond the deposit names the valuation, survey, legal fees and property taxes without inventing amounts that differ from country to country. The repossession warning appears in full inside a bordered panel rather than hidden in the footer, and it is repeated beside the fees. Ending with a booking form that asks people to leave out account numbers carries the same careful tone through to the last field.

What is on this sample mortgage broker website?

Cornerstone keeps everything on one page, in the order a cautious borrower asks questions. The rows below walk through it from the top.

Page	What it opens with	Its sections
Opening view	A mortgage you understand before you sign	Book a first consultation · See our fees · 45 minute first meeting · One adviser · Advice in writing
Who we help	Who we help	First time buyers · Moving home · Remortgaging · Landlords and buy to let · Self employed income · Protection
Process	From first call to the keys	First consultation · Budget and documents · Written recommendation · Application and offer · Completion and after
Fees	What our advice costs	First consultation · Home purchase or remortgage · Landlords and complex income · Commission disclosure
Buying costs	Costs of buying beyond the deposit	Arrangement fee · Valuation · Survey · Legal fees · Property taxes · Moving costs
Approach	Advice you can read back later	Written recommendations · No promised rates · Repossession warning
Meetings	Meet in the office or on screen	Meeting room · Video appointments · Completion day
Questions	Questions about mortgage advice	Quoting rates · Deposits · Regulation · Lender panel · Declined applications · Repayment trouble
Consultation request	Book a first consultation	Topic · Way to meet · Day and time · Purchase stage · Contact details · Notes

Five things a borrower checks before calling a broker

The repossession warning, printed in full

A mortgage is secured on the home, and most countries expect brokers to say so plainly wherever they promote their services. The sample sets the warning in a bordered panel in the middle of the page, repeats it under the fee cards and carries it into the footer. Putting it where readers actually look shows respect for the risk rather than a box ticked for compliance. Borrowers also take the rest of the page more seriously when the hardest sentence is not tucked away. A broker site that hides this line invites doubt about everything else it says.

Fees and lender commission on the same screen

Clients want to know how a broker gets paid before they share their finances. Three cards show a first meeting at no charge, a fixed fee for most purchases and remortgages, and a higher fee for landlord and complex income cases. Directly beneath them, a note explains that lenders sometimes pay brokers a commission and that its amount is disclosed before any application. Seeing both sources of income together removes the suspicion that advice is steered towards whoever pays more. Openness about payment is often the reason a borrower picks one broker over another.

Costs that arrive on top of the deposit

First time buyers tend to save hard for the deposit and then discover a second bill they had not planned for. A short table lists the arrangement fee, the valuation, the survey, legal fees, property taxes and moving costs, with a line on when each is usually paid. The sample gives no amounts, because these charges differ sharply between countries and regions. Naming them early lets buyers budget properly and arrive at the consultation with sharper questions. Practical help of this kind is what makes a broker's page worth bookmarking.

Appointments that fit around a working day

Most people arranging a mortgage are at work during office hours, and many would rather not explain a long lunch to their manager. The sample offers evening slots four days a week, Saturday mornings and a choice of phone, video or office meetings. These options appear in the strip under the opening view, in the gallery and again in the booking form, so nobody has to hunt for them. Flexible hours widen the pool of clients without adding any complexity to the page. Convenience, stated clearly, quietly turns interest into booked consultations.

A booking form that never asks for account numbers

The first consultation only needs a topic, a day, a time, a way to meet and contact details. Cornerstone's form adds one question about how far along the purchase is, which helps the adviser prepare without prying. A note asks people to leave out account numbers and passwords, a small line that signals how the firm treats financial data. On AI Web Maker the visitor sends this as a booking request, and the broker either confirms the time, proposes another or says no. Keeping the form short respects the visitor and still gives the adviser what the meeting needs.

Guides to building a mortgage broker website

Get your mortgage broker website found

People search for a mortgage broker near them, a broker for first time buyers, buy to let mortgage advice or remortgage advice, often adding the name of their town. A separate card for each kind of client, written in the words borrowers use, gives a broker's page a fair chance of matching those searches.

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