Camping Website Example: Hollow Oak Campsite

Campers pick a site by asking where they will sleep and what they may do there, so the Hollow Oak sample answers both first. The opening photo shows tents and a campervan spread under an old oak at dusk, with three lanterns swinging and glowing across the top of the picture. Three short facts sit beneath the buttons: 42 grass pitches, 18 hook ups and quiet hours from 22:30. Four pitch cards follow at once, each priced a night for two adults and sized in metres, because a family with a six berth tent and a couple with an eight metre van need different ground. The site rules come straight after the pitches in a dark band, covering quiet hours, fire bowls, the red flag for dry spells, dogs, booking terms and the danger of burning anything indoors. A website for campsites that puts its rules this high turns the wrong guests away politely and reassures the right ones before they have to ask.

Further down, the page turns to the practical side of a stay, from the walk to the water to the hour the car rolls in. A split section describes the river path honestly, saying there is no lifeguard, that the river rises after rain and that a level board outside the shop closes the shingle bank on amber or red days. A seasonal price table lists every extra, from a second adult to a fire bowl with logs, so a family can add up a long weekend on its own. Four numbered steps cover the first hour on site, including the six metre gap between pitches and the right order for plugging in a hook up cable. Chips list what the shop stocks, six photos walk round the field, and example reviews, six answers and a request form close the page. Read in order, the sections give a first time camper enough detail to send dates with confidence.

Hollow Oak from the gate to the shingle bank, part by part

Hollow Oak's page runs like a walk from the gate down to the river and back to the shop window. Each row below names one part and the headings it carries.

Page	What it opens with	Its sections
Opening screen	Pitch up five minutes from the river	Send your dates · Read the site rules · 42 pitches · 18 hook ups · 22:30
Pitch types	Four kinds of pitch, each priced for two adults	Grass tent pitch from $26 · Family field pitch from $32 · Hook up hard standing from $38 · Walkers and cyclists from $14
Site rules	The rules that keep the field quiet and safe	Quiet from 22:30 to 07:30 · Fires in raised bowls only · When the red flag flies · Dogs on short leads · How booking works · Nothing burning indoors
River path	The river path, and how to enjoy it	Children by the water with an adult · Buoyancy aids to borrow · No paddling after dark or heavy rain
Seasonal prices	What a night costs, season by season	Spring and autumn · Summer · Extra people, dogs and a second car · Fire bowl with logs
Arrival	Your first hour at Hollow Oak	Stop at the shop window · Drive at walking pace · Pitch inside your posts · Plug in last
Site shop	On the shelves in the site shop	Milk, bread and gas · Logs and kindling · Charging lockers
Photos	A walk round the field	Pitches at breakfast · Hook up posts · Shower block · Site shop · Dog field · Fire bowls
Questions	Asked at the shop window	Late arrivals · Showers · Own barbecue · Accessible shower room · Cancelling · Birthday gatherings
Dates request	Send us your dates	Pitch · Arriving on · Leaving on · What are you bringing? · Van or caravan length · Anything we should know

Five things a camper with the tent bag already in the boot checks before sending dates

Price the pitch, then the people

Campers compare sites on the price of a night, so the first card should say exactly what that price covers. Hollow Oak prices each pitch for two adults, one car and one tent or van, then lists extra adults, children, dogs and a second car in a table further down. Each card also gives the pitch size in metres and the number of people one tent may hold, which tells a family with a large tent whether it will fit. The walkers and cyclists card is priced per person, because those guests arrive with no car and very little canvas. A real site should copy its own rates and seasons into the same shape. Clear pitch prices remove the phone call that starts with a question about how much four people will pay.

Quiet, fire and dog rules agreed before the car is packed

Most arguments on a campsite start after dark, and nearly all of them concern noise, flames or dogs. The sample gives each its own card in a dark band directly below the pitches: quiet hours from 22:30, fire bowls hired from the shop, a red flag that stops all fires in dry spells, and dogs on leads no longer than two metres. A separate card warns that nothing should ever burn inside a tent, awning or van, because the fumes can kill. Booking terms sit in the same band, so minimum stays and the age rule for groups are read alongside the rest. A real owner should add whatever the local authority requires, since fire bans and camping law change from place to place. Rules that appear above the request form are accepted before anyone sets off.

Water described as it really behaves

A river or a lake draws families to a site, and it is also the place where a holiday can go badly wrong. Hollow Oak's split section says how long the walk takes and what waits at the end, then states plainly that nobody watches the water. It explains that the river rises quickly after rain upstream and that a level board at the shop closes the shingle bank on amber or red days. Three ticks underneath ask for an adult beside every child, offer buoyancy aids to borrow and rule out paddling after dark. Owners near the sea, a lake or a flooded quarry should describe their own water just as frankly. Honest words about water protect children first and the site's good name second.

Arrival steps that keep the gate calm

The first hour sets the tone of a stay, so the sample walks a new arrival through it in four numbered steps. Guests stop at the shop window for a pitch tag, drive the one way track at walking pace, pitch inside four posts and plug in the hook up cable last. The step about posts gives the reason for them, which is a six metre gap between neighbours in case a tent catches fire. A short line above the steps adds the rule for late arrivals, whose pitch pack waits in a box by the shop door. Good campsite website design treats this moment as part of the stay rather than an afterthought. Guests who know the routine before they arrive spend less time in the queue and more time on the grass.

A request form that knows what is coming down the lane

A pitch can only be offered once the warden knows what will stand on it, so the form asks about the kit as well as the dates. Hollow Oak's request starts with the pitch type and the arrival and departure dates, then asks for adults, children with their ages and the number of dogs. A select field asks whether the guest is bringing a tent, a campervan, a caravan or a trailer tent, and a text field takes the length of any van. A last box invites notes such as a late arrival or a need to camp near the accessible shower room. The line under the button explains that sending the form books nothing until the site confirms. Details gathered this way let the warden reply with a numbered pitch instead of a list of questions.

Would a family searching for hook ups by a river find Hollow Oak?

Campers search by the kit they own and the place they want to be, typing phrases like campsite with hook up, dog friendly camping, tent pitches near a river or a campsite with hot showers, usually with a county or a national park beside them. Naming each pitch type and facility in those plain words, as Hollow Oak does, lets a camping website match the trip a family is already planning.

Audit how your own pitch pages read to search

Related sample websites

Each of these is a separate sample, written for its own fictional business in a trade close to this one, so the layouts can be compared side by side.