Bike Shop Website Example: Spoke and Chain Cycles

A bike shop earns its living in three different ways, and its website has to serve all three without confusing anyone. The sample opens on a mechanic truing a wheel, with a spinning wheel drawn over the corner of the photo and two buttons, one to book a service and one to shop. Accessories come first, eight of them, each with a price, a size or colour where it matters and an Add to bag button. Four workshop services follow on priced cards, and each card's button jumps to the booking form with that service already chosen. Riders who came for a new light and riders who came to fix a gear both find their path in seconds.

Bicycles themselves are handled differently, because a bike in the wrong size is uncomfortable and can be unsafe. The sample lists four kinds of bike with an Enquire button instead of a price tag, and a frame size table helps riders arrive at the shop with a rough idea already. A workshop section explains the check at drop off, the phone call before any part over $20 and the road test at the end. Seven questions cover service times, electric bikes, helmet sizing, the labour guarantee and collection. One form then takes both service bookings and bicycle enquiries, so nothing falls between two inboxes.

What is on this sample bike shop website?

Spoke and Chain runs as one long page with the shop, the workshop and the bicycles stacked in turn. The rows trace that order from the wheel at the top to the test ride notes at the foot.

Page	What it opens with	Its sections
Opening view	Tuned, trued and ready to ride	Book a service · Shop accessories · 48 hours for most services · Same day punctures in by 10:00 · 90 day labour guarantee
Shop	Lights, locks and parts	Rechargeable light set $48 · Commuter helmet $65 · D lock with cable $59 · Inner tubes $14 · Floor pump $45 · Full length mudguards $36 · Waterproof pannier $72 · Padded cycling shorts $54
Servicing	Workshop services	Safety check from $35 · Standard service from $75 · Full service from $145 · Electric bike service from $110
Booking steps	How a workshop booking works	Send a request · We confirm the slot · Drop off and check · Call, fix and ride
Bicycles	Bicycles, by enquiry	City and commuter bikes · Gravel and touring bikes · Electric bikes · Children's bikes
Sizing	Which frame size?	Rider height · City and hybrid · Road and gravel · Mountain
Workshop	A workshop that explains before it charges	Checked at drop off · A call before parts over $20 · Road tested after every job
Questions	Questions riders ask	Service times · Booking a repair · Why bikes are not sold online · Electric bike servicing · Helmet sizing · Workshop guarantee · Collection
Booking	Book a service or ask about a bike	Service or enquiry · Type of bike · Drop off day and time · Drop off or collection · Name and email · What is going on with the bike
Visit	Find the workshop	Contact · Opening hours · Test rides

Service slots, accessories and test rides: what riders expect online

A booking request for the workshop

For most bike shops the workshop is the steadiest source of income, so booking a service should take less than a minute. The sample's form asks for the service, the type of bike, a drop off day and a rough time, then a description of the problem in words. With AI Web Maker, each submitted request lands with the shop, which can accept it, shift it to another day or turn it down. Payment is arranged directly between the rider and the shop, and the platform takes no share of the job. A clear booking route keeps the repair stands busy through the quiet months as well as the spring rush.

Service prices that leave nothing to guess

Riders hesitate to book when they cannot tell whether a service will cost $35 or $300. Four cards in the sample list a labour price, a typical turnaround and exactly what each level includes. A line underneath explains that parts are quoted first and that nothing over $20 is fitted without the rider's agreement. Fees for collection and same day punctures sit in the same note. Spelling out prices like this turns a vague worry into a booking.

An online shop for the small things

Lights, locks, inner tubes and pumps are bought often, in a hurry and by riders who already know what they want. An AI Web Maker store lets each of these carry options such as tube size or helmet size, with an Add to bag button and a checkout that adds the delivery fee. Discount codes suit a winter lights promotion or a thank you to workshop customers. A short note on returns and on parts fitted in the workshop keeps expectations clear. Selling the small things online keeps riders coming back between services.

Bicycles sold by conversation

A new bike is a large purchase that depends on fit, so many shops prefer to sell it in person. The sample shows four kinds of bicycle with an Enquire button where a price would normally sit, leading to the same form used for bookings. A frame size table by rider height prepares riders for the visit, while noting that makers size their frames differently. The promise of a fitting and later safety checks explains what a shop offers that a parcel cannot. This approach brings serious buyers through the door ready for a test ride.

Honest notes on safety and the law

Bikes, helmets and electric motors all come with rules that differ from place to place. The sample states that electric bike speed and power limits vary by country and that the workshop never removes them. It also says helmet safety standards differ between countries, and that each helmet sold meets the local one. Advice on measuring a head for a helmet and on choosing between two frame sizes adds practical help. Careful, accurate notes like these show riders that the shop takes their safety seriously.

Guides to building a bike shop website

Get your bike shop website found

Riders search for a job and a place, such as bike service near me, electric bike repair or same day puncture repair, and for gear like a commuter helmet or a waterproof pannier. Naming each service and product in those plain words gives a bike shop page the best chance of being found.

Check your own website with AI Website SEO Tools