AI Web MakerArt Gallery Website Example: Northlight Gallery
This art gallery website belongs to Northlight Gallery, an invented space for contemporary art. It shows how a gallery can exhibit and sell on one page: the current show with its dates, prints and small originals with a bag and frame options, an Enquire button for a large canvas, the year's exhibitions, collector services and an enquiry form.
Northlight Gallery, its director, its artists and their works are imaginary, and every review, price and phone number in the sample was invented.
A gallery's website has two jobs at once, which are bringing visitors through the door and selling work to people who may never visit. The sample opens with a wall panel listing what is on now, beside a photograph of paintings under skylights, so the first thing a visitor learns is what can be seen this week. The current exhibition follows with the artist's name, the closing date and a talk on a Saturday afternoon. Works for sale come next, where prints and smaller originals carry a price, a frame or delivery choice and an Add to bag button. Putting the show before the shop keeps the gallery feeling like a place to visit rather than a catalogue.
The large canvas from the show has no price on the page, and that choice is deliberate. Its Enquire button leads to a form that asks about a budget, a viewing and the room the work is for, which is how serious collectors prefer to begin. An exhibition calendar for the year gives repeat visitors a reason to come back and gives search engines dated, specific words to read. Services such as private viewings, holding a work, crating, hanging and framing explain what happens after a sale. These details turn a website for an art gallery into a reassuring first conversation with a buyer who has never met the director.
From the wall panel to the street door, room by room
Northlight's page runs from the wall panel at the top down to the street door, and each row here is one part a visitor passes on the way.
| Page | What it opens with | Its sections |
|---|---|---|
| Opening view | Living artists, hung in north light | Now showing panel · Shop the works · See the current show |
| Current exhibition | Tidal Ground: new paintings by Ilse Marandi | Two winters at one estuary · Artist talk · Fourteen paintings and six studies |
| Works for sale | Works for sale | Signed print $180 · Screenprint $240 · Oil study $950 · Linocut $140 · Bronze $1,800 · Large canvas by enquiry |
| Exhibition calendar | The exhibition year | Five shows with dates · Artist and medium for each |
| Collector services | Buying with the gallery behind you | Private viewings · Holding a work · Crating and shipping · Delivery and hanging · Framing · First time buyers |
| Photographs | Inside the gallery | Opening evening · Hanging a show · The print room · Crated for travel |
| Questions | Buying, shipping and visiting | Visiting · Editions · Reserving · Shipping and duties · Paying over time · New artists |
| Enquiry form | Ask about a work | Subject · Rough budget · Viewing preference · Viewing date · The work and the room |
| Contact | Visit Northlight | Write or call · Opening hours · Opening nights |
Walls, editions and red dots: what a gallery has to show online
What is on the walls this week, before anything else
Visitors open a gallery's site first to find out what is showing, so the current exhibition belongs in the opening view. A short panel with the show's title, its closing date and what opens next answers that question at a glance. The exhibition section then gives the artist's name, a few sentences about the work and the date of any talk. Opening hours, and the fact that entry costs nothing, should never be more than a scroll away. A gallery that leads with its programme earns repeat visits from people who come to look and later return to buy.
Prices on prints and small originals, with the choices on the card
Many first purchases from a gallery are prints or small studies, and buyers expect to pay for them online without a conversation. Each card should name the work, the artist, the medium, the edition and the size, with the price in plain view. On a store built with AI Web Maker, a work can carry an option such as a frame or a delivery method before it goes in the bag. The checkout adds the delivery fee, and discount codes can be offered for an opening night or a print club. Cards like these make the leap from looking to owning feel small.
An Enquire button where a price tag would put a collector off
Large originals are rarely sold with a click, because collectors want to see the work, discuss the price and plan its delivery. Where there is no price, the product card on AI Web Maker shows an Enquire button that opens the gallery's enquiry form. That form should ask about a rough budget, a viewing in person or on video and the room the work is meant for. The director then replies personally, which is how most significant sales begin. Treating the biggest works this way protects the artist's prices and the gallery's relationships with its buyers.
A dated programme that gives people a reason to return
A calendar of shows tells visitors that the gallery is active and hands them the next date for their diary. Each row needs the dates, the exhibition title, the artist and the medium, and very little else. Named shows and artist talks also give search engines specific, dated words to match against what people type. Keeping the calendar on the same page as the shop links the excitement of a new show to the works for sale. An art gallery website without a programme looks closed, even on days when the doors are open.
Collector services that settle what happens after the sale
Buyers of larger works worry about shipping, hanging and whether they have chosen well, often more than about the price itself. A section on private viewings, holding a work, crating, hanging and framing meets each of those worries in turn. The gallery's own terms, such as a 48 hour hold or a hanging fee within the city, should be stated plainly rather than left for a phone call. Import duties and the rules for shipping art vary by country, so the questions section should say so in simple words. Spelling out the aftercare persuades hesitant buyers that the gallery will look after them and the work.
Search checks hung beside Northlight
Collectors search by artist, medium and place, with phrases such as contemporary art gallery near me, limited edition prints or original seascape painting for sale. Naming every work, its medium and its artist in plain words lets a gallery's page meet those searches.
Hang your own programme on a website
List the gallery's current show, a handful of works and their prices, and the builder drafts a shop with a bag and an enquiry form for the pieces without a price. The pages can be rehung as often as you like before anything is paid; once the doors open online, hosting is billed at $119 yearly or $19 monthly for the gallery, and its domain is bought apart from that.
Prices, programmes and enquiries: what gallery owners ask
Who is Ilse Marandi, and can her paintings be bought?
Neither she nor Northlight Gallery exists, and every artist and work in the sample is invented. People at AI Web Maker wrote this gallery by hand, from the wall panel to the shipping answers, and the photographs of paintings and rooms came out of the platform's image engine. A real gallery's site begins with a first draft that the builder bases on the owner's description of the space, and every line can be changed.
Can a gallery sell some works with a price and others by enquiry?
Yes. Works with a price get an Add to bag button and options such as a frame, and the checkout adds the delivery fee. Works without a price show an Enquire button that leads to the gallery's enquiry form, so larger pieces can be discussed first.
Is it worth listing a whole exhibition year online?
Listing the next four or five shows with dates and artists gives visitors a reason to return and gives search engines something specific to find. It also lets collectors plan a visit around an artist they follow.
What does a gallery pay to keep a site like this running?
A live gallery site costs $19 per month in hosting, or $119 when the year is paid at once. Its domain is extra, and Northlight would pick one of about 400 endings for it. Nothing is billed while the rooms are being arranged and previewed.
Updated 6 November 2026 · by AI Web Maker · More creative lifestyle website guides · All sample websites