Kitchens, Baths, Extensions: Planning a Home Renovation Website

To build a home renovation website, start with what a homeowner is deciding: can this company do my kitchen, bathroom or extension, and can I trust it in my house? Show your work by room, explain how a project runs, state your licence and insurance, and end every page with a way to ask for a consultation.

• Anyone paid to disturb paint in a home built before 1978 must be certified in lead safe work practices, and the rule covers sole proprietorships too. US EPA, Lead Renovation, Repair and Painting Program
• Warning signs of a bad contractor include no licence or insurance, no written contract and a demand for full payment before work starts. NAHB, Find a Qualified Contractor
• The FTC rule on consumer reviews and testimonials has been in effect since 21 October 2024. FTC, Questions and Answers
• Google uses the mobile version of a site for indexing and ranking. Google, Mobile-First Indexing
• The sample site below was built in 54 seconds and has 4 pages. Hearthline Renovations sample

What does a home renovation website have to do?

It has to make a homeowner feel safe handing over their home. Everything else, from the photos to the form, serves that one job.

A renovation is one of the largest purchases most households make, and it lasts for weeks inside their living space. A visitor is rarely ready to book on the first visit. They want to see that you have done work like theirs, understand how the project will run, and know who will be in their house. Your website has to answer those three worries before they pick up the phone.

Think about the person on the other side of the screen. They might be standing in a dated kitchen with a tape measure, or lying awake wondering whether a bathroom leak will get worse. They are comparing three or four companies in separate tabs. The one that shows clear photos, plain language and a simple next step usually gets the call.

So the website has four duties. It shows your work, by room and in before and after pairs. It explains the process, so the unknown becomes a list of steps. It proves you are legitimate, with licence, insurance and warranty stated plainly. And it collects a consultation request with enough detail that your first call is useful. If a page does none of these, it probably does not need to exist.

Do not try to speak to everyone. A company that does kitchens, bathrooms and extensions should say so, and say what it does not take on. A visitor who sees that you decline a job that is not yours reads it as honesty, not weakness.

Which pages does a home renovation website need?

Four pages cover it: a home page, services, projects and contact. Add more only when you have real content for them.

The sample, Hearthline Renovations, is a fictional home renovation business built by AI Web Maker to show this. It has exactly four pages, and none of them is padding. You can open the Hearthline home page, the services page, the projects page and the contact page and click through them as a homeowner would.

A small set of pages is easier to keep true. A page about a service you stopped offering, or a gallery that has not changed in two years, tells visitors the company may no longer be active. Four pages you update after every finished job beat twelve you forget.

Page	What it must do	Where to see it on the sample
Home	Say what you build, show room types, preview projects, outline the process, invite a consultation	Hearthline home
Services	Explain each kind of work, who it suits and what you handle yourself	Services
Projects	Show finished work and before and after pairs	Projects
Contact	Collect a consultation request and say what happens next	Contact

If you later add a page, make it earn its place. A page for your warranty terms, or one for the neighbourhoods you serve, can be worth it if you have specific things to say. A page of generic text about "quality and craftsmanship" is not.

What should the home page say?

It should say what you renovate, show that you have done it, and point to a consultation, all before the visitor scrolls far.

The Hearthline home page opens with the headline "Renovation that feels like home, built to last." Under it sit sections for renovation work across every room, a featured kitchen, recent projects, four steps from first call to finished home, the people behind the renovation, and a closing invitation to talk. That order follows the questions a homeowner asks: what do you do, can you prove it, how does it go, who are you, what do I do next.

Write the first screen for a person who has ten seconds. Say the type of work and the area you serve. A line such as "Kitchen, bathroom and extension renovations" tells a visitor they are in the right place. Vague phrases about transforming spaces tell them nothing and push them to the next company.

Give the featured project room. One kitchen, described in a short paragraph with a photo, does more than a list of ten services. Say what the family wanted, what you changed, and what is different now. Keep it factual: the layout you opened up, the materials you used, the problem you solved. Do not invent a number you cannot back, such as a percentage by which a project increased a home's value.

The people section matters more than owners expect. A homeowner is inviting your crew into their home, so show who leads projects, what they do, and how long they have worked in the trade. Use real names and real photos on your own site. The sample's people are invented, because the business is fictional, but yours should be real.

What should the services page explain?

It should describe each type of work by room, say who it suits, and be clear about what you do yourself and what you hire out.

The Hearthline services page is organised under headings such as "Who This Work Suits" and "What We Handle Ourselves". That structure is worth copying. A homeowner planning a bathroom wants to know whether you are the right fit for a bathroom, not read a general essay on renovation.

Group your services by room or by project type: kitchens, bathrooms, extensions, and whatever else you really do, such as basements or whole home updates. Under each, write two or three short paragraphs. What does the work usually involve? What decisions will the homeowner have to make? What is included in your scope, and what is not? Keep to words an owner would use, not trade shorthand.

Be specific about who handles what. Many renovation companies use their own crew for some work and trusted specialists for others, such as electrical or plumbing. Saying which is which sets honest expectations and avoids disputes later. It also shows you are organised, which is a quiet form of proof.

Do not list prices you cannot stand behind. Renovation costs depend on the home, the materials and the scope, so a made up "starting from" figure can mislead. It is better to explain what drives the cost and invite a consultation, where you can give a real estimate after seeing the space.

How should you show projects, before and after?

Show real finished jobs, grouped by room, with before and after photos and a few honest sentences about each.

Photos are the heart of a renovation website. The Hearthline projects page has sections for completed work, before and after, example reviews and a closing prompt to picture your own result. Each part has a purpose: completed work proves range, before and after proves change, reviews prove satisfaction, and the prompt turns interest into action.

Take photos with the website in mind. Shoot the room before you start, from the same angle you will use at the end. Wide shots that show the whole space beat close ups of a single tile. Natural light is better than flash. A finished photo taken the same day as the final clean is better than one taken weeks later when the room is cluttered again.

Add a caption to each project: the room, the main change, and the materials or approach that stood out. If a homeowner gave permission to share their name or neighbourhood, you can include it, but never publish personal details without consent. If you cannot show a client's home, describe the project without identifying it.

Keep the gallery current. After each finished job, add its photos while the details are fresh. A projects page that shows work from the last year tells a visitor you are busy and still doing good work. One that stops in an earlier year raises a question you do not want asked.

How does a project run, and how do you explain it?

Explain it in a few clear steps, from first call to finished home, so the homeowner knows what happens and when.

The Hearthline home page has a section titled "Four steps from first call to finished home". Four steps is a good size, because it is short enough to read at a glance and long enough to cover the journey. Your own steps might be: a first conversation, a site visit and written estimate, a signed contract and schedule, then the build and a final walk through.

For each step, say what the homeowner does and what you do. Say how long it usually takes, but only if you can stand behind the timing. If your estimate takes about a week, say about a week. If the build length depends on the project, say that, and explain what it depends on. Honest ranges build more trust than promises you cannot keep.

This section is also where you answer the fears that stop people booking. Who will be in my home each day? How will you protect my floors and furniture? What happens if you find something unexpected behind a wall? How do changes to the plan get agreed and priced? You do not need a long answer to each, but a sentence or two shows you have thought about it.

Pay attention to the contract. A written contract that describes the job, the process and the cost protects both sides, and its absence is one of the warning signs the National Association of Home Builders lists for homeowners. Say on your website that every project starts with a written contract. It is a small sentence that does real work.

How do you handle licences, insurance and warranties?

State them plainly and in one place: your licence details where your area requires one, proof of insurance, and what your warranty covers.

The National Association of Home Builders says all professional contractors should be insured and able to show a certificate, and that contractors in states requiring licences should have one and be able to provide a copy. It also notes that not every state requires licensing. Rules differ by place, so check what your own state, county or country requires, and ask your local regulator or trade association if you are unsure.

On your website, add a short "licensed and insured" statement with the details a homeowner can check. If a licence number is public in your area, you can show it. Say that you can provide a certificate of insurance on request. These are not marketing lines. They are the first thing a careful homeowner looks for, and the NAHB names their absence as a warning sign.

Warranties deserve the same clarity. Say what you guarantee, for how long, and what a homeowner should do if a problem appears. Do not copy a warranty period from another company or invent one. Use your real terms, and if they have conditions, state them. A modest warranty described honestly is worth more than a bold one with hidden limits.

If you work in the United States, lead safe practice belongs here too. The US EPA's Renovation, Repair and Painting rule requires that anyone paid to perform work that disturbs painted surfaces in homes built before 1978 be certified, and their employees trained, in lead safe work practices. The EPA states that this includes all firms, even sole proprietorships. If your company is certified, say so on the services page and explain, in a sentence or two, that you follow lead safe practice on older homes. The EPA also recommends that homeowners planning such work hire a certified contractor. A few states run their own programmes, so check the EPA's page for your location. Do not claim certification you do not hold.

How should consultation requests work?

Keep the form short, ask for the project details you need, and tell the visitor exactly what happens after they send it.

The Hearthline contact page has a "Renovation enquiry" form, a section for getting in touch directly, and a "What happens after you send an enquiry" explanation. That last part is easy to forget and very valuable. A homeowner who knows they will hear back, and roughly how, is more likely to send the form.

Decide what you need to know to make the first call useful. Good fields include their name, phone and email, the type of project, the room or rooms involved, the address or area, and a space to describe what they have in mind. A field for the approximate timing helps you plan. Avoid asking for things you do not need, because every extra field costs you some enquiries.

Make the form work on a phone, since many homeowners will send it from the room they want to change. Large fields, clear labels and a visible button matter. Also list a phone number and email for people who prefer to call. Some will, especially for a large project.

Then close the loop. Say who reads the enquiry, how soon they reply, and what the first conversation covers. If your first step is a site visit, say so, and say whether it is part of the estimate. Whatever you promise, keep: if you write that you reply within a day, reply within a day.

How does a renovation website earn trust, and what about reviews?

It earns trust through real work, real people and honest reviews, never invented praise.

Reviews are persuasive, which is why the rules around them have tightened. The US Federal Trade Commission announced a final rule on 14 August 2024, in force from 21 October 2024, that bans fake or misleading consumer reviews and testimonials, such as reviews by people who do not exist or who had no real experience with the business. The FTC also publishes a questions and answers page for businesses that use reviews in their marketing.

In the UK, fake reviews have been banned since April 2025, and the Competition and Markets Authority can fine a company up to 10% of its global turnover. Rules differ by place, and this is general information, not legal advice, so check your own regulator.

The practical lesson is simple. Only show reviews from real clients about real work. Do not write them yourself, do not pay for them in a way that hides the payment, and do not edit them so they say something the client did not mean. If you ask clients for reviews, ask everyone, not just the happy ones.

The Hearthline projects page includes a section labelled "What Our Clients Say (example reviews)". The label is there because the business is fictional and its reviews are invented. On your own site, use real reviews, name the source where you can, and link to the platform where a visitor can read more.

Trust is also built by smaller things. A real address or service area, a phone number that is answered, photos of your own crew, and a clear contract all say the same thing: this is an actual company that will still be here after the job. None of that needs decoration, only accuracy.

How do you make the website work for every visitor?

Make it fast on a phone, easy to read, and usable without a mouse, because that is how many real visitors will meet it.

Google uses the mobile version of a site's content for indexing and ranking, according to its mobile-first indexing documentation. Practically, that means the phone view is the main view. Check that your photos are sharp but not huge, that text is readable without zooming, and that buttons are easy to tap.

Accessibility is part of the same job. The US Department of Justice's web guidance says Title III of the ADA prohibits discrimination against people with disabilities by businesses open to the public, names the Web Content Accessibility Guidelines as helpful technical standards, and lists common barriers. Those barriers include poor colour contrast, colour alone used to give information, images without alt text, videos without captions, inaccessible online forms and mouse only navigation. WCAG 2.2 is the current version, a W3C Recommendation since October 2023.

A renovation site is photo heavy, so alt text matters. Describe each project photo in a short, plain sentence, such as the room and the key change. Make sure form fields have labels, that the form can be completed with a keyboard, and that text has enough contrast against the background. These are not extras. They are the difference between a visitor who can book and one who gives up.

Test it yourself. Open the site on your own phone, on a slow connection if you can, and try to send an enquiry. Then ask someone who did not build it to do the same. Whatever slows them down is what slows your customers.

How do local homeowners find a renovation website?

They search for the work and the place, so your pages must say both clearly, and your business details must match everywhere.

Most renovation customers search near home: a kitchen renovation, a bathroom remodel, an extension, plus a town or area. Your pages should say which rooms you work on and where you work, in ordinary sentences. Use the words a homeowner would type, and avoid stuffing a phrase in again and again. Google says its ranking systems are designed to prioritise helpful, reliable information created to benefit people, not content made mainly to rank. Writing for the homeowner is the right approach for both.

Keep your business details consistent. Google's guidelines for a Business Profile ask a business to represent itself as it is consistently represented and recognised in the real world, with its real name, address, phone number and hours. Use the same details on your website, your profile and anywhere else you are listed. If you work from a van and a home office, follow the guidelines for your situation rather than inventing a showroom.

Google also supports LocalBusiness structured data, which can tell it your hours, departments and other details. A good website builder can add this for you, but check that the details are correct. Wrong hours are worse than none.

Fresh project pages help too. Each finished job is a chance to add a photo set and a short description that names the room and the area. Over time, that builds a library of real local proof. If you want to check what is holding your pages back, AI Website SEO Tools reviews the pages of any website for the problems that keep it out of search results and says how to fix each one. The Hearthline sample pages scored 89 out of 100 on those checks.

How do you build a home renovation website with AI Web Maker?

Go to the builder, enter your details, review what it writes, replace the sample content with your real work, and publish when you are happy.

Here is the sequence, step by step.

1. Open the AI Web Maker builder and enter your business name, an email, a phone number and a short description of what you renovate and where.
2. Watch the website build. The Hearthline sample took 54 seconds to produce four pages: AI Web Maker planned the pages, wrote the words, chose the photos and set up the forms.
3. Preview every page before anything goes live. Building and previewing cost nothing.
4. Open the editor and change the words, photos, sections, services, prices and hours. Replace placeholder text with your real services, your own process and your actual warranty terms.
5. Upload your own project photos, with before and after pairs, and write captions that name the room and the main change.
6. Check the enquiry form on the contact page. Make sure it asks for the details you need and that its confirmation text matches how you really reply.
7. Add your real licence, insurance and lead safe statements where they apply, and use only real reviews.
8. Test on a phone, then publish. Going live costs $119 a year of hosting, and the domain name is paid separately.

The sample is a useful reference as you edit. Any time you wonder how a section should read, open the Hearthline home page or the projects page and compare. Remember that Hearthline is fictional: its people, reviews, prices and contact details are invented, so your version must be true to your company.

If you would like to see more finished sites of other trades first, the sample websites are collected at /sample-websites, and you can read a fuller home renovation business website example on the sample page before you start your own.

Frequently asked questions

Do I need a licence number on my home renovation website?

It depends on where you work. The National Association of Home Builders says contractors in states requiring licences should have one and be able to provide a copy, and also notes that not every state requires licensing. Check your own state, county or country rules with your regulator or trade association. Where a licence is required and public, showing it helps visitors check you.

What are the lead safe rules for older homes?

In the United States, the EPA's Renovation, Repair and Painting rule requires that anyone paid to perform work that disturbs painted surfaces in homes built before 1978 be certified, and their employees trained, in lead safe work practices. The EPA says this includes sole proprietorships. A few states run their own programmes, so check the EPA page for your location. If you are certified, say so on your website.

Can I put customer reviews on my website?

Yes, if they are real. The US FTC rule in effect since 21 October 2024 bans fake or misleading reviews and testimonials, and UK law has banned fake reviews since April 2025. Only publish reviews from clients who really used your service, and do not write or alter them. Rules differ by place, so check with your own regulator.

How much does it cost to build and run the website?

With AI Web Maker, building and previewing cost nothing. Going live costs $119 a year of hosting, and the domain name is paid separately. Optional AI work, such as extra blog posts, is paid with credits of about $0.65 each. You can edit every page before it goes live.

Should I show prices for kitchens and bathrooms?

Only if you can stand behind them. Renovation costs depend on the home, the materials and the scope, so an invented starting price can mislead. Explain what drives the cost, say that your estimate follows a site visit, and invite a consultation. If you do publish a price, keep it accurate and up to date.

How often should I update my projects page?

Add each finished job soon after it is done, while the photos and details are fresh. A page that shows recent work tells visitors you are active. Check the whole site every few months for outdated hours, services and contact details.

What should you do this week?

Pick three days and give each one a job, so the website is ready before your next enquiry.

On the first day, gather your proof. Choose your three best finished projects, find the before and after photos, and write a short caption for each. Collect your licence details where they apply, your insurance certificate, your warranty terms, and your lead safe certification if you hold one. Ask two or three past clients, honestly and without pressure, whether they would write a review.

On the second day, build. Open AI Web Maker, enter your business details and watch the four pages appear. Compare them with the Hearthline sample, then edit each page so it says what is true about your company: your rooms, your process, your people, your area.

On the third day, test and publish. Send yourself an enquiry from your phone and check what you receive. Read every page aloud and remove anything vague. Fix the contrast, add alt text to photos, and confirm that your name, address, phone and hours match everywhere else you are listed. Then go live, and add your next finished project the day it is done.