Owners and Tenants Both: Building a Property Management Website

To build a property management website, give property owners a clear route to a quote, give tenants a clear route to rentals and repairs, and keep the two paths apart from the first screen. Describe your services and fees in general terms, show the team and the areas you cover, and make every form short.

• A finished sample shows the whole shape: Keyhold Property Management has 5 pages and was built in 54 seconds. See the sample page
• Rental advertising is covered by the Fair Housing Act, which bars discrimination because of race, color, national origin, religion, sex, familial status or disability. HUD overview
• Google uses the mobile version of your content for indexing and ranking, so the phone view is the one that counts. Google's mobile-first guidance
• Fake reviews and testimonials are banned in the US, and in the UK since April 2025. FTC announcement

What does a property management website have to do?

It must sort two kinds of visitor in seconds and send each to the right action. Owners want a quote. Tenants want a rental or a repair.

Most trades have one kind of customer. Yours have two, and they want almost nothing in common. An owner is deciding whether to hand you a valuable asset. That owner reads slowly, compares companies and wants to know who will pick up the phone. A tenant, or a person looking for a home, is usually in a hurry and on a phone. They want to know what is available, how to ask for a viewing, or how to report a leak.

Think of the site as a front door with two signs on it. The owner's sign says "Tell us about your property". The tenant's sign says "Find a rental or report a repair". If a visitor has to read three paragraphs to learn which sign is theirs, you have lost them. The sample, Keyhold Property Management, opens with the line "Your property, looked after by people who answer." That line speaks to owners first, and the tenant routes sit one click away.

Write down, before you build anything, the three questions each audience asks. For owners: what do you manage, what does it cost in general terms, and who are you? For tenants: what is available, how do I ask to see it, and how do I report a problem? Every page you add should answer at least one of those six questions. Any page that answers none of them can wait.

Which pages does a property management website need?

Five pages carry most of the work: home, services, how it works, about and contact. Add a rentals page if you have homes to let.

Keyhold's sample website uses exactly five pages, and the shape suits most property management companies. Each page has one job, which keeps the site easy to write and easy to read. Here is how the pages map to the visitor's questions, with the place to see each one on the sample.

Page	What it must do	See it on the sample
Home	Name who you help and route owners and tenants	Home
Services	List the property types you manage and what is handled	Services
How It Works	Explain the path from enquiry to a managed property, and how repairs are handled	How It Works
About	Show the team, the areas you cover and your credentials	About
Contact	Take owner enquiries and say how soon you reply	Contact

Resist the urge to add a page for every idea. A site with five pages that each answer something is stronger than a site with fifteen thin ones. If you manage homes for rent, add one rentals page that lists what is available now, with a clear way to ask for a viewing on each listing. If you manage a large portfolio, a separate page per property type may earn its place later. Start small, launch, and add pages when real visitors ask for them.

What should each page say?

Each page should open with a plain statement of what you do, then back it with specifics. Avoid slogans that any company could use.

Start with the home page. The sample's home page leads with its headline and then walks down the page in the order an owner thinks: the kinds of home managed, what a rental needs, who the team is, how the process runs, what owners say matters, and a form to describe a property. Copy that order. It moves the reader from "what is this" to "can I trust them" to "how do I start" without a jolt.

On the services page, name the property types you manage, such as single-family homes, apartments or small multi-unit buildings, whichever are true for you. Describe what you handle for each in everyday words: finding tenants, collecting rent, arranging repairs, keeping records. Keyhold's services page also has a short section on asking about a specific property, which is a good habit. It tells an owner that an unusual home is welcome to ask, and it saves you from promising what you cannot do.

Fees deserve care. Owners want a sense of cost before they call, but your exact terms vary by property and place. State your fee structure in general terms, for example that you charge a management fee and that letting or leasing costs are separate, and then invite a quote. Do not publish numbers you will not stand behind. A vague page that says nothing about cost frustrates owners, and a page with wrong numbers is worse. If you do publish figures, they must be the real ones.

The about page does a lot of quiet work in this trade, because owners are handing over a building and a stream of money. Name the people who run the company, say where you work, and list any memberships or credentials you actually hold. The sample has these as separate sections: who runs the company, where it works, how it looks after properties, and credentials. Only list what is true for your company. A credential you do not hold is a liability the moment someone checks it.

How should enquiries, viewings and repairs work?

Give owners one short enquiry form, give renters a viewing request on each listing, and give tenants a separate, simple repair report. Never mix them.

Start with the owner enquiry, since it is the one that makes you money. Keep the form short: name, email, phone, the property address or area, the property type and an open text box for anything else. Every extra field costs you enquiries. Next to the form, say how soon you reply, and then reply that fast. The sample's contact page has a section called "How Soon We Reply" for exactly this reason. A stated reply time is a promise, and owners remember who kept it.

Viewings need their own path. A person who finds a rental wants to see it, and the simplest design is a request on the listing itself: pick a day and a time, send it, and wait for you to confirm or suggest another slot. AI Web Maker's Booking Manager works this way for bookable services: the visitor picks a service, a day and a time and sends a request, and the owner accepts or moves it. Use the same idea for viewings and for owner consultations. The visitor never has to guess whether a slot is taken, because you confirm every one.

The tenant repair report is where many property management sites fail. Tenants do not want to read about your process. They want to say what is wrong, where, and how to reach them. A repair form should ask for the address and unit, a short description of the problem, how urgent it feels, a phone number and a good time to call. Be honest about what the form is for. If there is a leak at midnight, a web form is the wrong tool, so put your emergency phone number above it in plain text. The sample's how-it-works page has a section on how tenant matters and repairs are handled, which is the right place to explain what happens after a report is sent.

Finally, treat what people type into these forms with care. A repair report contains a name, an address and a phone number, and a screening request contains far more. Collect only what you need, keep it only as long as you need it, and say on the page what you do with it. Rules on personal data differ by country and by state, so check your own regulator or professional association.

How does a property management website earn trust?

Trust comes from real names, real photos, honest descriptions and reviews you did not write yourself. Show the team, name the areas you cover and state your credentials.

An owner choosing a manager is choosing someone who will act on their behalf, often when they are not there. So the site must prove that real people stand behind it. Put the team on the about page with names and roles. Use photos of your own people and your own properties wherever you have them. The sample's about page is built this way, with a section on who runs the company and another on how properties are looked after.

Reviews need a firm rule: they must be real. The US Federal Trade Commission announced a final rule in August 2024, in force from 21 October 2024, banning fake or misleading consumer reviews and testimonials, including reviews by people who do not exist or who had no real experience with the business. UK law has banned posting or commissioning fake reviews since April 2025, and the CMA can fine a company up to 10% of its global turnover. Sources: the FTC and the UK government. Rules differ by place, so check your own regulator.

Google also treats fake reviews seriously. Its Business Profile help says a business that breaks its Fake Engagement policy may have new reviews blocked for a set period, existing reviews unpublished, or a warning shown to the public. Google explains the restrictions here. The lesson for you is simple. Ask real owners and real tenants for honest feedback, publish what they actually say, and never write, buy or trade for a review.

Fair housing is the other trust issue, and it matters for anything you publish about rentals. The Fair Housing Act prohibits discrimination in housing because of race, color, national origin, religion, sex, familial status or disability, and HUD describes it as covering renting or buying a home and other housing-related activities. HUD's overview sets this out. In practice, describe a home by what it is: bedrooms, rent, location, features. Do not describe the kind of person who should live there.

HUD's May 2024 guidance adds two points that touch a website. The Fair Housing Act applies to the advertising of housing, including when online platforms use targeted ads, and to tenant screening, including when third-party or automated tools are used. HUD's release has the detail. If you screen applicants through a tool, you remain responsible for fair treatment. HUD's enforcement priorities have shifted since then, as its overview page shows, so do not read the older guidance as the last word. This is general information, not legal advice, and fair housing rules differ by place. Check with HUD or your local fair housing agency, or your professional body.

How do you make the site work for every visitor?

Test it on a phone first, keep pages light, and make it usable without a mouse or perfect eyesight. Tenants often visit in a hurry, from a phone.

Google uses the mobile version of a site's content, crawled with its smartphone agent, for indexing and ranking. Google's guidance on mobile-first indexing says so directly. For you, the practical meaning is that the phone view is the real site. Open your pages on an actual phone before you publish. Check that the phone number can be tapped, that the repair form is easy to complete with a thumb, and that text can be read without zooming.

Speed follows from the same idea. A tenant reporting a problem will not wait for a heavy page. Use a few good photos of your own rather than a dozen large ones, and do not add widgets you do not need. A property management site is mostly words, forms and a few images, so there is no reason for it to be slow.

Accessibility matters in this trade more than most, because housing is a public service and your visitors include older people and people with disabilities. The US Department of Justice's March 2022 guidance says Title III of the ADA prohibits discrimination against people with disabilities by businesses open to the public, and names the Web Content Accessibility Guidelines as helpful technical standards. It lists common barriers: poor colour contrast, colour alone used to give information, images without alt text, videos without captions, inaccessible online forms and mouse-only navigation. The DOJ guidance is short and worth reading. The current version, WCAG 2.2, became a W3C Recommendation in October 2023, and you can read it at the W3C.

Turn that list into a quick check. Is the text dark enough against its background? Does every photo have a short description for screen readers? Can someone fill in the repair form using only a keyboard? Are error messages written in words, not just coloured red? Fix what fails before launch. Because a repair form is a form, it is exactly where these barriers do the most harm.

How do local owners and renters find the site?

Make the name, address, phone and hours match everywhere, describe the areas you cover in words, and keep a Google Business Profile that tells the truth.

Local search for this trade is about two things: owners searching for a manager near their property, and renters searching for homes in an area. Start with the basics Google asks for. Its Business Profile guidelines ask a business to represent itself as it is consistently represented and recognised in the real world, meaning its real name, address, phone number and hours. Google's guidelines say this plainly. Use the same details on your site, your profile and any directory.

Know the limits, too. Google's profile policies say a business qualifies when it makes in-person contact with customers during its stated hours, and they list rental or for-sale properties, such as vacant apartments, among the things that are not eligible for a profile. The policy overview has the full list. So your profile should be for your management office, not for an individual rental. List the homes you have to let on your own rentals page instead.

Say where you work. The sample's about page has a section on where the company works, and that is worth copying. Name the towns, districts or counties you cover in ordinary sentences, so an owner in one of them sees their own area on the page. You can also add LocalBusiness structured data, which Google supports and which can tell it your hours and other details. Google's documentation explains how. Finally, write for people. Google's ranking systems are designed to prioritise helpful, reliable information created to benefit people, not content made mainly to rank, so useful pages beat keyword-stuffed ones. Google's note on helpful content says the same.

How do you build it with AI Web Maker?

Enter your company name and a short description, watch the pages appear, then edit every word and photo before you go live.

Here is the process, step by step. First, go to the AI Web Maker builder and enter your business name, an email, a phone number and a short description. Write the description as you would tell a new owner: the property types you manage, the areas you serve and whether you also let homes. The better the description, the closer the first draft. The builder plans the pages, writes the words, chooses the photos and sets up the forms and booking where the business needs them. The Keyhold sample was made this way, in 54 seconds.

Second, open the editor and change what is wrong. Every page can be edited before going live: the words, the photos, the sections, the services, the prices and the hours. Replace any stock photo with one of your own. Check every statement of what you handle, and delete anything you do not do. Make sure your fees are described only in the general terms you can stand behind.

Third, set up the bookable services. Add owner consultations and, if you let homes, viewings, each with a length. Then preview the whole site on a phone and on a computer, and click through every form as an owner and as a tenant. Send yourself a test repair report and a test enquiry, and check that the messages arrive.

Fourth, publish. Building and previewing cost nothing. Going live costs $119 a year of hosting, and the domain name is paid separately. Optional extras, such as extra blog posts written by the builder, use credits of about $0.65 each. If you want a second opinion on the finished site, AI Website SEO Tools checks the pages of any website for the problems that keep it out of search results and says how to fix each one. The Keyhold pages scored 89 out of 100 on those checks.

To see the finished result before you start, open this property management company website example. Keyhold Property Management is fictional, and its people, reviews, prices and contact details are invented, but the structure is real and ready to copy.

Frequently asked questions

How many pages does a property management website need?

Five is enough to launch: home, services, how it works, about and contact. Add a rentals page if you have homes to let. Keyhold's sample site runs on five pages. Add more only when real visitors ask questions the current pages do not answer.

Should I publish my management fees?

Describe them in general terms, such as a management fee plus separate letting costs, and invite a quote for the details. Terms vary by property and place, and a wrong number does more harm than a general one. If you publish a figure, make sure it is the one you will honour.

How do I handle repair requests on the website?

Give tenants a short form with the address, the problem, the urgency and a phone number. Put an emergency phone number above it for urgent faults, because a web form is the wrong tool at midnight. Explain on the page what happens after a report is sent, as the sample's how it works page does.

What fair housing rules affect my rental listings?

The Fair Housing Act prohibits discrimination in housing because of race, color, national origin, religion, sex, familial status or disability, and HUD says it applies to advertising and tenant screening, including when automated tools are used. Describe the home, not the ideal tenant. This is general information, so check HUD or your local agency.

Can I use customer reviews on my site?

Yes, if they are real and you did not write, buy or trade for them. The US bans fake reviews under an FTC rule in force since October 2024, and UK law has banned them since April 2025. Check your own regulator for the rules that apply where you work.

Do I need a Google Business Profile?

It helps local owners find you, but it must describe your real management office with your real name, address, phone and hours. Google's policies say rental or vacant properties are not eligible for their own profile, so list homes to let on your own website instead.

What can you do this week?

Pick one afternoon for each step. Nothing here needs a developer.

On day one, write six questions: the three an owner asks and the three a tenant asks. On day two, list the property types you manage, the areas you cover and the credentials you really hold. On day three, write your fee description in general terms and decide your reply time for enquiries, then promise nothing you cannot keep. On day four, gather your own photos of the team and of properties you manage, and ask two real clients for honest feedback you can publish with their permission.

On day five, go to the AI Web Maker builder, enter your details and let it build the first draft. Edit every page, test the owner form, the viewing request and the repair report on a phone, and fix anything that fails the accessibility check above. Then preview it, show it to one owner and one tenant you know, and ask what they could not find. Publish once those answers are fixed, and set a reminder to review the site after a month.