Enquiry to Event Day: Building an Event Planning Website

You can build an event planning website by deciding what a client must see before they trust you with their date: the kinds of events you plan, photos of real ones, how the work runs, and one enquiry that asks for date, size and budget. Add a consultation booking, state your fees in plain terms, and test every page on a phone.

This article is part of our complete guide: Event Planning Business Website Example.

• AI Web Maker built the Grand Occasion Events sample, 6 pages, in 56 seconds, and it lists 5 bookable services, each with its length. See the sample
• The US FTC's rule on fake reviews and testimonials has been in force since 21 October 2024. FTC announcement
• Since April 2025 UK law bans posting or commissioning fake reviews, with fines of up to 10% of global turnover. UK government
• Google uses the mobile version of a site for indexing and ranking. Google Search Central
• WCAG 2.2 requires labels or instructions wherever a form asks for input. W3C

What must an event planning website do for clients?

It must help a visitor decide quickly whether you can plan their event, then make it easy to ask. Everything else on the site supports those two jobs.

Think about who arrives. One visitor is planning a wedding and is anxious about the day. Another works for a company and needs a launch dinner or a conference organised, with a manager waiting for an answer. A third is marking a milestone birthday and has never hired a planner. All three want the same things in the first minute: proof that you have done this before, a sense of how you work, and a clear way to start.

Event planning is a trust sale. Clients hand you a date that cannot move, a budget they worry about and a guest list full of people they care about. A website that is pretty but vague does not earn that trust. A website that shows real events, explains the process and answers the cost question honestly does.

The goal of the site is an enquiry with enough detail to act on. A message that says "we are planning something" makes you write back to ask what, when and how big. A message that arrives with the date, the guest count and a budget range lets you reply with a real answer the same day. Design the whole site around producing that second kind of message. Every page should either prove you are capable or move the visitor one step closer to sending that enquiry.

You do not need many pages, and you do not need clever features. You need clear pages in a sensible order, honest words, and photos that are really yours. The sections below follow that order, from the pages themselves to how you build them. Read them in sequence the first time, then come back to the parts you want to change.

Which pages does an event planning website need?

Six pages cover it: a home page, services, a portfolio, an about page, a contact page and a consultation booking. Each one answers a different worry.

The sample website, Grand Occasion Events, is a fictional event planning business, and its people, reviews, prices and contact details are invented. It uses exactly this set of pages, which makes it a useful pattern to copy. You can click through the event planning business website example and see the pages working together before you build your own.

The table shows what each page must do and where to see it done.

Page	What it must do	Where to see it on the sample
Home	State what you plan and send visitors to the enquiry	Home
Services	Describe each kind of event, how planning works and how pricing works	Services
Portfolio	Prove the work with real events and photos	Portfolio
About	Introduce the people who will be in the room	About
Contact	Collect date, size and budget in one enquiry	Contact
Book a consultation	Let a client pick a service, a day and a time	Book a consultation

If you plan several very different kinds of event, you may later want a separate page for each, such as weddings, corporate events and private parties. Start with one services page that has a clear section for each kind. Split it only when each kind has enough photos and detail to deserve its own page. A thin page for each event type looks empty, and a full page for each looks confident.

Keep the menu short. Six or seven items is plenty. A visitor on a phone should be able to reach the enquiry from any page without hunting for it. If a page does not help a client trust you or ask you, leave it out until you have something real to put on it.

What should the home page say?

The home page must say what you plan, for whom, and where to start. Put the enquiry link where a visitor can reach it without scrolling.

Open with a headline that sounds like a promise to the client, not a description of your company. The sample's home page says "A celebration that feels entirely yours." That line is about the client's day, and it tells a visitor in one breath that the planning will be personal. Write yours the same way, in your own voice. Avoid slogans that could belong to any planner in any city.

Under the headline, say plainly which events you plan. If you do weddings and corporate events, say both. A visitor who cannot tell whether you handle their kind of event will leave to find someone who obviously does. Mention the area you work in too, so people searching locally know you are the right distance away. This one sentence saves you from enquiries about places you do not travel to.

Then add a short section on how planning works and a few questions people ask before they call. The sample's home page carries sections named "Planning that fits your day", "What needs doing, and when" and "Good things to ask". You can mirror that rhythm: what you offer, what the process looks like, and the worries you answer up front. End with the enquiry form or a button that leads straight to it.

Keep the home page honest and specific. Avoid grand claims you cannot prove, such as "the best events in the city". Say what you do and let the portfolio carry the proof. A home page that is calm and clear tends to attract clients who suit you, and that saves you time on enquiries that were never going to fit.

How should you present services by kind of event?

Give each kind of event its own short section with what is included, who it suits and how it usually runs. Name the kinds the way clients search for them.

A client planning a wedding does not read a page about "event solutions". They look for weddings, birthdays, anniversaries, product launches, conferences or charity evenings. Use those everyday names as your headings. Under each, write a paragraph or two on what you handle: finding the venue, managing suppliers, building the timeline, running the day. Be concrete. "We coordinate your caterer, florist and music and keep a minute-by-minute schedule for the day" tells a client more than "full service planning".

Explain what is not included, too. If you do not provide the catering yourself but coordinate it, say so. If a venue hire is paid by the client directly, say that. Clients dislike surprises about who pays whom, and stating it early builds trust and prevents awkward conversations later. A line or two is enough, and it shows you have done this many times.

The sample's services page is titled "Our Wedding Planning Services" and has sections on how planning typically works, how pricing works and a closing call to plan an event. That order is worth copying: first what you do, then how the work unfolds, then what it costs, then the next step. A visitor reading down the page meets their questions in the order they ask them.

If you plan more than one kind of event, keep the structure the same for each so visitors can compare. Consistent sections also make the page easier to read with a screen reader and easier to keep up to date. When you add a new kind of event later, you copy a pattern instead of inventing one.

What belongs on the portfolio page?

Real events, with photos, a short description of what you planned and the kind of event it was. Nothing proves your skill like the work itself.

Choose a handful of events that show your range and your best work, and tell each as a small story. Name the type of event, the setting, the rough size and what made it distinctive. Perhaps the venue was a barn, the guest list was large, or the weather forced a change of plan that you handled calmly. A client reading that thinks: they have solved the sort of problem I am afraid of. That thought is what turns a browser into an enquiry.

Use your own photos, taken at events you planned. Stock images are easy to spot and they undercut the whole point of a portfolio. If you do not yet have good photos, ask the photographer or venue for shots you may use, and credit them. Always check you have the right to show an event publicly, and ask clients before you publish names or faces. Many planners keep clients anonymous on the page and say simply "a garden wedding for around 80 guests".

The sample's portfolio page has sections on the event styles created and on what clients say, and the reviews there are marked as examples because the business is fictional. That marking matters. On your own site, every review must come from a real client, which the next sections cover.

Keep photos light enough to load quickly, and give each one a short written description. Descriptions help people who cannot see the image, and they help search engines understand it. A clean grid of well-chosen events beats a long scroll of everything you have ever done.

How do you explain how planning works and what it costs?

Describe the stages in plain steps, and explain fees in general terms: what drives the price, how you charge, and how a deposit and contract work. You need not publish exact prices.

Clients are anxious about two things: whether the event will go smoothly and whether the cost will balloon. Answer both honestly. For the process, walk through the stages: an initial conversation, agreeing the scope, booking suppliers, final details and the event itself. Put rough timing in your own words, based on how you actually work, but do not promise a timeline you cannot keep. A client who understands the stages feels less alone with the work.

For fees, you can explain how you charge without naming a figure. Perhaps it is a percentage of the event budget, a flat planning fee, or an hourly rate for partial help. Say which, and say what pushes the cost up or down: the number of guests, the number of suppliers, how much you do on the day. The sample's services page has a "How Pricing Works" section for exactly this, and it is a good model for tone. Any real prices you show should be your own, kept up to date.

Explain contracts and deposits in simple language too. Say that you agree the scope in writing, that a deposit holds the date, and that the contract sets out what happens if plans change. Rules about deposits and contracts differ by country and region, and this guide gives general information, not legal advice. Check your own regulator, trade association or a local solicitor, and have your contract written or reviewed by someone qualified.

Clients forgive a high price more easily than a hidden one. A calm, clear page about how you charge sets the right tone before the first conversation. It also filters out enquiries that could never fit your fees, which saves you hours of replying.

How should the enquiry and booking work?

Use one enquiry form that asks for the event date, the number of guests and a budget range, plus a consultation booking for clients ready to talk. Label every field clearly.

The enquiry is the heart of the site, so design it with care. Ask for the things you need to answer well: name, email, phone, the kind of event, the date or the dates being considered, the expected guest count, a rough budget range and a few lines about what they have in mind. Mark which fields are required. Keep it short enough that a busy person finishes it on a phone, but complete enough that you can reply with substance.

Labels matter for more than looks. WCAG 2.2 asks that labels or instructions be provided whenever content asks for user input, so each field should say what it wants, and any special format, such as how to write a date, should be explained next to the field. This helps everyone, especially people with cognitive or learning disabilities, and it prevents wrong or half-finished submissions. The contact page on the sample has a section called "Start your enquiry" and also lists ways to get in touch directly, so a client who prefers a phone call or an email can have one.

Alongside the form, offer a consultation booking. In the sample's Booking Manager, 5 bookable services are listed, each with its length. A visitor picks a service, a day and a time and sends a request, and the owner accepts or moves it. You can see this on the consultation booking page. For an event planner, a first consultation is a natural bookable service, and you can offer it in person, by phone or by video.

Decide in advance what happens after a request arrives. Reply within a stated time, confirm the slot, and send a short note on what to prepare. A prompt, friendly reply is part of your service, and clients judge you by it long before the event.

How do you earn trust and follow the rules on reviews?

Show real work, real people and real reviews, and never publish a fake one. Rules on reviews are strict in both the United States and the United Kingdom.

Trust comes from small, honest signals. A named team with photos on the about page, a clear explanation of how you work, real events in the portfolio and a contact page with a real address and phone number all help. A client planning an important day wants to know who they will deal with, so tell them who you are and why you plan events. Share your background and experience in a few honest paragraphs, as the sample's about page does.

Reviews deserve extra care. The US Federal Trade Commission announced a final rule on 14 August 2024, in force from 21 October 2024, that bans fake or misleading consumer reviews and testimonials, such as reviews by people who do not exist or who had no real experience with the business. The FTC also publishes guidance on endorsements and reviews, which says that an endorsement must reflect the honest opinion of the endorser and that a connection between an endorser and the business should be disclosed. You can read its guide to endorsements, influencers and reviews and its questions and answers on the reviews rule.

The United Kingdom has a similar rule. Since April 2025 UK law bans posting or commissioning fake reviews, and the CMA can fine a company up to 10% of its global turnover, as the UK government announcement states. The practical lesson is simple: use only reviews from real clients who really used your service, do not write your own, and do not pay for or pressure people into positive ones. Rules differ by place, so check your own regulator or trade association.

Ask happy clients for a review soon after the event, while the day is fresh. Ask for their honest opinion, and show it as they wrote it. A few genuine, specific reviews do more for you than a wall of praise nobody believes.

How do you make the site work for every visitor?

Make it fast and readable on a phone, and follow accessibility basics so everyone can use it. Many clients will first see your site on a phone.

Google uses the mobile version of a site's content for indexing and ranking, so the phone view is the one that counts. Check that text is readable without zooming, buttons are easy to tap, photos load quickly and the enquiry form is comfortable to fill in with a thumb. Open your own site on a real phone, on a mobile connection, and try to send an enquiry as a client would. If anything feels slow or fiddly to you, it will feel worse to a client in a hurry.

Accessibility is part of good service. In the United States, the Department of Justice's web guidance of 18 March 2022 says Title III of the ADA prohibits discrimination against people with disabilities by businesses open to the public. It names the Web Content Accessibility Guidelines as helpful technical standards, and it lists common barriers: poor colour contrast, colour alone used to give information, images without alt text, videos without captions, inaccessible online forms and mouse-only navigation. You can read the DOJ guidance yourself. WCAG 2.2 is the current version and became a W3C Recommendation in October 2023, with the full text in the WCAG 2.2 document.

For an event planning site, that means a few concrete habits. Give every portfolio photo a short description. Keep text dark enough against its background. Do not rely on colour alone to show which form fields are required. Add captions to any video of past events. Make sure the whole site, including the booking, can be used with a keyboard. These habits cost little when done from the start and cost more to fix later.

Treat accessibility as a way of welcoming more clients, not as a box to tick. Some of your guests, and some of the people planning the event with you, will have needs you cannot see in advance. A site that works for them works better for everyone.

How will local clients find you?

Make your location, service area and events clear on the page, and keep your business details the same everywhere. Local search rewards a site that is helpful and consistent.

Most event clients search close to home, so say where you work. Name your city or region, and the areas you travel to, in plain sentences on your home, services and contact pages. Explain what you plan in words clients use. A page that clearly describes a wedding planning service in a named place is easier for search engines and people to understand than one that only says "events".

Set up a Google Business Profile if you can. Google's guidelines for a Business Profile ask a business to represent itself as it is consistently represented and recognised in the real world, with its real name, address, phone number and hours. Use the same details on your website, your profile and any directories, so nothing contradicts anything else. If you do not have a public premises, follow Google's rules for service-area businesses.

Google also supports LocalBusiness structured data, which can tell it your hours, departments and other details, and the setup is explained in its LocalBusiness structured data guide. AI Web Maker's AI Website SEO Tools can check your pages for problems that keep a site out of search results and explain how to fix each one.

Above all, write for people. Google says its ranking systems are designed to prioritise helpful, reliable information created to benefit people, not content made mainly to rank, as set out in its guidance on helpful content. A real portfolio, honest fees and clear answers will serve you better than any trick.

How do you build it with AI Web Maker?

Start on the AI Web Maker homepage with your business name, an email, a phone number and a short description, then edit every page before going live. The website is built while you watch.

Step one is the description. Write two or three sentences: what kinds of events you plan, where you work, and what makes your approach different. The sample was built from a short description like that, and AI Web Maker planned the pages, wrote the words, chose the photos and set up the forms. Be specific, because the builder works with what you give it. A vague description gives you a vague first draft.

Step two is the preview. Read every page as a client would. Does the home page say what you plan? Does the services page explain how planning and pricing work? Does the enquiry ask for date, guest count and budget? Does each form field have a clear label? Fix anything that is vague, and read the words aloud to catch anything that does not sound like you.

Step three is making it yours. Every page can be changed in the editor before going live: the words, the photos, the sections, the services, the prices and the hours. Replace placeholder images with your own event photos, correct the services to match what you really offer, and add real reviews from real clients. Set up your consultation as a bookable service in the Booking Manager, with the length of each type of call.

Step four is going live. Building and previewing cost nothing. Going live costs $119 a year of hosting, and the domain name is paid separately. Optional AI work, such as extra blog posts, is paid with credits of about $0.65 each. Before you launch, test the site on a phone and send yourself a test enquiry.

If you want to see the finished shape first, open the Grand Occasion Events sample again, and when you are ready, build your event planning website with your own details.

Frequently asked questions

How many pages does an event planning website need?

Six cover it well: home, services, portfolio, about, contact and a consultation booking. The sample has 6 pages. Add more only when you have real content for them, such as a separate page for each kind of event.

Should I show prices on my event planning website?

You can explain how you charge without listing exact prices. Say whether you charge a percentage, a flat fee or an hourly rate, and what changes the cost. If you do show prices, keep them current. Clear, honest fee information builds trust before the first call.

Can I use client reviews on my site?

Yes, if they are real. US and UK rules ban fake or misleading reviews, including reviews from people who never used your service. Use genuine reviews only, show them as written and do not pay for or invent them. Check your own regulator for local rules.

What should an event enquiry form ask?

Ask for name, contact details, the kind of event, the date, the guest count and a budget range, plus a few lines about their ideas. Label every field clearly. These answers let you reply with a real answer instead of writing back with questions.

Do I need a contract and deposit explained on the site?

It helps to explain in plain words that scope is agreed in writing and a deposit holds the date. The details vary by place, and this is general information, not legal advice. Have your contract written or reviewed by someone qualified in your area.

What can you do this week to start your website?

Gather four things and build the first version: your best event photos, three real reviews you may use, your fee structure in plain words, and the questions clients ask most.

On day one, write your two-sentence description and list the kinds of events you plan. Keep it simple and honest, because everything else on the site grows from it. On day two, pick six to eight events for the portfolio, write two or three sentences about each and check you have permission to show them. If a photo is weak, leave the event out until you have a better one.

On day three, write a short explanation of how you work and how you charge, including how a deposit and contract fit in. On day four, draft the enquiry form on paper: date, guest count, budget range, event type and contact details, each with a clear label. Ask a friend to fill it in and tell you where they hesitated.

On day five, build the site with AI Web Maker, preview every page on a phone, and send yourself a test enquiry. Then ask two past clients for honest reviews and book a first consultation slot to try the booking. Small, steady steps are enough. By the end of the week you can have a site that shows your work, explains your fees and turns an interested visitor into a conversation.