Celebration Orders Made Easy: Build a Cake Website Step by Step

Your first job is to build a cake website that lets a person planning a party choose a cake, check you have the date, and send an order in minutes. It must show real cakes, honest prices, your notice period and your allergen information. Everything else is decoration. Five pages are enough to do this well.

• Almost all food businesses, 97%, report giving allergen information to consumers, but customers do not always recall receiving it when it is not clearly signposted. FSA research on allergen information
• The UK Food Standards Agency published best practice guidance on allergen information for non-prepacked foods on 24 February 2025. FSA best practice guidance
• A US Federal Trade Commission rule banning fake reviews and testimonials has been in force since 21 October 2024. FTC announcement
• The sample site, Sugarloft Cakes, was built with 5 pages in 46 seconds. Sugarloft Cakes sample

What does a cake website have to do for customers?

It must help a stranger decide quickly and order safely. They want to see cakes for their occasion, know the price range, and know whether you can make it by their date.

Think about who arrives. Someone has a birthday in three weeks, or a wedding in six months, or an office party on Friday. They are not browsing for fun. They are under a little pressure, and they want a trustworthy answer to three questions: can you make what I want, can you make it in time, and what will it cost. Every page you build should serve one of those questions.

If a section does not help someone choose, check a date, or order, it is probably not needed. Cake makers often want to tell their whole story first. A better approach is to lead with the cakes and let the story sit on its own page for those who want it. That order matches what a visitor came to do, and it keeps the first screen useful.

A second job is safety. Cakes contain milk, eggs, wheat, nuts and more, and many of your visitors are buying for someone with an allergy. Your website is often where they look before they ever speak to you. Plain, easy to find allergen information is part of the service, not a legal chore, and it spares both sides a worrying conversation later.

A third job is making ordering feel small. A custom cake order has many details: date, size, flavour, message, collection or delivery. A good form asks for them in a sensible order and tells the customer what happens next. When you build a cake website, picture a nervous first time customer and remove every doubt you can. Each doubt you remove is one fewer reason to leave and ask a rival baker instead.

Which pages does a cake website need?

Five pages cover almost every cake business: home, shop, custom cakes, about and contact. Each has one clear purpose, and each leads to an order or an enquiry.

You can add more later, such as a wedding page or a wholesale page. Start with these five because they match how people actually shop. The table below shows what each page must do and where you can see it on the sample.

Page	What it must do	See it on the sample
Home	Show signature cakes, key facts and a way to request a cake	Home
Shop	List ready to order cakes with prices	Shop
Custom Cakes	Explain occasions, notice needed and past work	Custom Cakes
About	Build trust with the story and baking approach	About
Contact	Take enquiries and show how to reach you	Contact

Sugarloft Cakes is a fictional cake business made to show what AI Web Maker builds. Its people, reviews, prices and contact details are invented, but its structure is a sound template for a real shop. Open it beside this guide and compare as you read.

Keep your menu of pages short. Too many choices slow people down, and a short menu is also easier to use on a phone. If you sell only custom cakes, you might merge the shop into the custom page. If you sell only ready made cakes, you might shrink the custom page to a short section. The five page layout is a starting point, not a rule, and you should bend it to fit how your own customers buy.

What should each page say?

Each page should answer the questions a customer has at that moment, in plain words, with real prices and real times. Do not make people hunt or phone to learn basics.

The home page comes first. The sample's home page opens with the headline "Cakes worth gathering around", then moves through signature bakes, good to know, customer words, a request form, and how to find the shop. That order works because it mirrors a visit: see the cakes, learn the rules, trust the maker, then order. Put your best three or four cakes first, each with a real photo and a price or a "from" price. Add one short line about where you are and how people get their cake.

The shop page lists ready to order cakes. Give each one a name, size, flavour, price and what it serves. Say how a customer gets it: collection, delivery, or both. If you deliver, name the area and any charge. If you offer collection only, say so up front, so nobody finds out at the last step. The sample's shop shows how a simple product list can sit alongside the rest of the site.

The custom cakes page earns the bigger orders. Group cakes by occasion: birthdays, weddings, baby showers, anniversaries and corporate events. Under each, give a starting price and one sentence on what is possible. Then state your notice period clearly. The sample's custom cakes page has a whole section headed "How much notice do we need?", which is the right instinct, because lead time is the first thing a customer must check. Show a gallery of real cakes you made, not stock photos.

The about page tells people who bakes the cakes, how you bake, and what you care about. Keep it warm and short. Name the baker. Customers are putting a milestone in your hands, and a face and a name help them relax. The sample's about page pairs the story with a short section on the baking approach, which is a good pattern to copy.

The contact page gives your phone, email, address or collection point, and hours. Add the enquiry form. Say how fast you reply, but only if you can keep that promise. A customer who sends a form and hears nothing for three days will assume you are not interested, so promise only what you can deliver.

How should custom cake orders and enquiries work?

Use a short form that collects what you need to quote: date, occasion, size, flavour, design ideas and allergies. Then tell the customer what happens next, and when.

A good order form saves you dozens of back and forth messages. Ask for the event date first, because if you are booked out, nothing else matters. Next ask the number of guests, which tells you the size. Then ask flavour, any design notes, and whether anyone has an allergy or dietary need. Finish with collection or delivery and a way to attach an inspiration photo. Keep the form to the questions you truly need, since every extra field loses a few customers.

Tell the customer plainly what the form does. Is it a request, or a confirmed order? Most custom cake businesses treat it as a request. You review it, reply with a price and a deposit, and the order is confirmed only after that. Say this in one sentence near the button, so no one thinks the cake is booked the moment they hit send. That sentence heads off most misunderstandings before they start.

State your lead time in two places: on the custom cakes page and beside the form. If you need two weeks for a simple cake and eight weeks for a wedding cake, say both. If you offer a rush option, say what it costs. This single habit prevents most of the awkward conversations in a cake business, and it filters out enquiries you could never fulfil.

AI Web Maker can set up online booking, enquiry forms or a shop where a business needs them. The sample uses a "Request a cake" form on the home page and a full enquiry form on the contact page. You can edit the questions in the editor to match how you work, so the form asks what you need and nothing more.

How does a cake website earn trust?

Trust comes from real photos, honest reviews, clear prices and plain allergen information. Show things as they are, and never invent praise.

Start with photos. Show cakes you actually made, in good light, with the occasion named. A gallery of real work is the strongest proof you have. The sample's custom cakes page includes a section of past celebration cakes for exactly this reason. A customer who sees a cake like the one they imagine will trust you far more than one who reads a promise of quality.

Then reviews. Real customer words help, but fake ones are now illegal in key markets. The US Federal Trade Commission announced a final rule on 14 August 2024, in force from 21 October 2024, that bans fake or misleading consumer reviews and testimonials, including reviews by people who do not exist or who had no real experience with the business, as the FTC press release states. In the UK, since April 2025 the law bans posting or commissioning fake reviews, and the CMA can fine a company up to 10% of its global turnover, according to the UK government announcement. The sample's reviews are invented because the business is fictional. Yours must be real, from real customers.

Now allergens. The UK Food Standards Agency says non-prepacked foods include meals in cafés and restaurants, loose meat and cheese at a deli counter, or drinks made to order in a coffee shop, and its best practice guidance of 24 February 2025 applies to England, Northern Ireland and Wales. The agency's research found that most businesses report providing allergen information, but consumers do not always recall receiving it, particularly when it is not clearly signposted or proactively offered. The same research found consumers feel more confident in written allergen information than in what staff say aloud, as the FSA findings report.

So write it down. List the main ingredients and allergens for each cake or flavour, and add a line inviting people to tell you about allergies before ordering. Rules on allergen information, and on home bakeries, differ by country and sometimes by region, so check your own food regulator. This guide is general information, not legal advice.

How do you make a cake website work for every visitor?

Make it easy to read on a phone, quick to load and usable by people with disabilities. Most cake customers browse on a phone, often while planning with family.

Mobile comes first. Google uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking, as its mobile-first indexing documentation explains. In practice, this means the phone version of your website is the one that counts. Check that buttons are big enough to tap, text is readable without zooming, and the order form is not a struggle with a thumb. Open your own site on a phone before you tell anyone about it.

Speed matters for cake sites because photos are heavy. Compress your pictures and avoid putting twenty large images on one page. Show a handful of your best, and let people open more if they want. A page that loads slowly on a phone loses the very person who was about to order a birthday cake for Saturday.

Accessibility is both good manners and good business. The US Department of Justice's web guidance of 18 March 2022 says Title III of the ADA prohibits discrimination against people with disabilities by businesses open to the public. It names the Web Content Accessibility Guidelines as helpful technical standards and lists common barriers: poor colour contrast, colour alone used to give information, images without alt text, videos without captions, inaccessible online forms and mouse-only navigation. Cake sites are image heavy and form heavy, so they are prone to exactly these problems.

Fix them one by one. Describe each cake photo in a short alt text, such as "three tier lemon wedding cake with white flowers". Use dark text on a light background with good contrast. Make sure the order form can be completed with a keyboard. WCAG 2.2, the current version, became a W3C Recommendation in October 2023, as the W3C records. None of this is hard, and all of it helps every visitor, not only those with a disability.

How do local customers find a cake website?

Local customers find you through Google searches and your Business Profile, so your website and profile must agree on your name, address, phone and hours.

Most cake buyers search for something like "birthday cakes near me" or "wedding cake maker in" followed by a town. To appear, your website needs to say clearly who you are, what you make and where you serve. Put your town or area on the home page, the contact page and the custom cakes page, in natural sentences. Do not stuff the same phrase everywhere, since that reads badly to people and helps nobody.

Next, claim your Google Business Profile. Google's guidelines ask a business to represent itself as it is consistently represented and recognised in the real world: its real name, address, phone number and hours. Use exactly the same details on your website. If your hours or phone differ between the two, customers and search engines both lose confidence, and a wrong phone number costs you real orders.

You can also help Google understand your business with structured data. Google supports LocalBusiness structured data, which can tell Google a business's hours, departments and other details. You do not have to write code yourself, but it is worth asking whoever builds your site whether it is included.

Finally, write for people. Google's ranking systems are designed to prioritise helpful, reliable information created to benefit people, not content made mainly to rank in search. A page that honestly explains your cakes, prices and notice period is the kind of page that serves both goals. If you want to check a finished site for the problems that keep pages out of results, AI Website SEO Tools reviews the pages and says how to fix each one.

How do you build a cake website with AI Web Maker?

Start on the AI Web Maker homepage, enter your business name, an email, a phone number and a short description, and the website builds while you watch.

Here is the sequence, step by step.

1. Describe your business. Write two or three sentences: what you bake, for which occasions, and where. Mention your notice period and whether you deliver. The better the description, the closer the first draft.
2. Watch it build. AI Web Maker plans the pages, writes the words, chooses the photos and sets up the forms. The Sugarloft Cakes sample, 5 pages, was built in 46 seconds on 2 November 2026 from a short description.
3. Open the editor. Every page can be changed before going live: the words, the photos, the sections, the services, the prices and the hours. Replace any stock photos with your own cakes, and fix every price and lead time so they match reality.
4. Check the order flow. Look at the Custom Cakes page of the sample for how occasions and notice are laid out, then check your own. Send yourself a test enquiry and make sure it reaches you.
5. Add allergen information. Write it in plain text on the shop and custom pages, and add a line inviting customers to mention allergies.
6. Preview, then go live. You preview everything first. Building and previewing cost nothing. Going live costs $119 a year of hosting, and the domain name is paid separately. Optional AI work, such as extra blog posts, is paid with credits of about $0.65 each.

If you offer tasting appointments or consultations, the Booking Manager lists each bookable service with its length. A visitor picks a service, a day and a time and sends a request, and you accept or move it. This is useful for wedding cake tastings, where a fixed slot of a set length suits both sides. It also keeps your diary clear of back and forth messages about times.

If you want a second look at how everything fits together, the Sugarloft Cakes home page shows the finished result, and the sample page for this business explains how it was made. Treat this cake business website example as a model to adapt, not a template to copy word for word. Your cakes, your prices and your voice are what make a website yours, and AI Web Maker gives you the draft so you can spend your time on those.

Frequently asked questions

How many pages does a cake website need?

Five is a solid start: home, shop, custom cakes, about and contact. Each page has one job, and together they cover choosing a cake, checking the date, trusting the maker and sending an order. You can add pages for weddings or wholesale later. Start small and add only what customers ask for.

Should I put prices on my cake website?

Yes, at least "from" prices by occasion and size. Customers want to know if a cake fits their budget before they spend time on a form. Hiding prices makes people leave or send vague enquiries you cannot answer. If custom designs vary widely, give a starting price and explain what changes the cost.

How do I show allergen information on my website?

Write it in plain text, close to the cakes, and invite customers to tell you about allergies before ordering. The FSA's research found consumers feel more confident in written allergen information than verbal. Rules differ by country and region, so check your own food regulator.

Can I use customer reviews on my cake website?

Yes, but only real ones from real customers. The US FTC rule in force since 21 October 2024 bans fake or misleading reviews, and UK law has banned fake reviews since April 2025. Never invent praise, and never pay for reviews from people who did not buy from you.

How much does it cost to put the website live?

Building and previewing cost nothing with AI Web Maker. Going live costs $119 a year of hosting, and the domain name is paid separately. Optional AI work, such as extra blog posts, is paid with credits of about $0.65 each.

Your plan for this week

You can finish most of this in a few evenings. Work through it in this order.

1. Monday: Open the Sugarloft Cakes sample and note three things you would copy and one you would change.
2. Tuesday: Write down your occasions, starting prices, sizes, flavours and notice period. Photograph five real cakes.
3. Wednesday: List the allergens in each cake and flavour. Check your local food regulator's rules for your situation.
4. Thursday: Build your website with your description, then edit every price, photo and time in the editor.
5. Friday: Send yourself a test enquiry, check the site on your phone, and match your Google Business Profile details to the website.

Then go live, and tell your next ten customers where to find you.