Day Spa Website Setup: Calm Pages That Fill the Treatment Diary

To build a spa website, list every treatment with its length and price, let guests book by treatment, and show the room, the team and what happens on arrival. Add a gift page for people buying a visit for someone else. Keep the claims honest and the pages calm and fast on a phone.

• Most spas list their prices online or give them when you book by phone, and guests are told to ask about cancellation policy when booking. Spa-goer 101, International Spa Association
• Fake or misleading reviews are banned under a US Federal Trade Commission rule in force from 21 October 2024. FTC announcement
• Google uses the mobile version of your site for indexing and ranking. Google mobile-first indexing
• The sample spa in this guide has 4 bookable services, each with its length, and was built in 43 seconds. Still Water Day Spa sample

What must a spa website do for its guests?

It must help a guest choose a treatment, trust the place and book. A second job is to let someone buy a visit as a gift.

Think about who arrives. One guest has a sore back and wants a massage this week. Another has never been to a spa and worries about what to wear. A third is buying a present and wants to send it by Friday. Each of them needs a different page, and each needs to find it in one tap.

Spa visitors are often nervous about the unknown. The International Spa Association notes that most people learn spa etiquette from friends and co-workers, which leads to misconceptions: what do I wear, do I have to be undressed, can I ask for a female or male therapist. Your website can answer those questions before the guest has to ask them. That is the calm part of a calm website.

So the job list is short. Show treatments with lengths and prices. Take bookings by treatment. Sell or enquire about gifts. Explain what arrival is like. Say who the team is and what the setting feels like. Everything else on the site should support one of those five jobs. If a section does not, cut it.

Tone matters as much as content. A spa sells a feeling, so the pages should be quiet, with short sentences and space around the words. But quiet must not mean vague. A guest who cannot find a price or a length will leave, however pretty the photos are.

Which pages does a spa website need?

Six pages cover it: home, treatments, booking, gifts, about and contact. A day spa does not need more to start.

The Still Water Day Spa sample is a fictional spa, built by AI Web Maker to show this. Its six pages are the home page, treatments, booking, gifts, about and contact. It also has a browse-by-category page for the booking catalogue. You can click through all of them.

Here is what each page is for.

Page	What it must do	Where to see it on the sample
Home	Set the mood, show a few treatments, point to booking and gifts	Home
Treatments	List each treatment with length, price and what to expect	Treatments
Booking	Let a guest choose a treatment, a day and a time	Book an appointment
Gifts	Explain vouchers and packages and take an enquiry	Gifts
About	Show the setting, the philosophy and the team	About
Contact	Give the address, phone, hours and an enquiry form	Contact

Keep the menu to those names. A guest looking for a gift should see "Gifts" and nothing cleverer. Spa owners like poetic labels, but a plain label is found faster. Save the poetry for the headings inside the pages.

Add pages only when you have something real to put on them. A page for each treatment can make sense later, once you have photos and a paragraph for every one. An empty "Blog" or "Offers" page does more harm than good.

What should the home page say?

It should say where you are, what you offer and what to do next, within the first screen. The mood comes second, but it still matters.

The sample's home page opens with the line "Time to settle, soften and breathe". Under it come a range of treatments, a short passage on the small things that make a visit calm, a note on personal care, a gift prompt, contact details and a map. That order works because it follows a guest's questions: what do you do, what is it like, can I trust you, can I give it to someone, where are you.

Write the first screen for someone on a phone, standing in a queue. They should see your spa name, your town, one clear sentence about what you do and a button to book. The photo should show your real treatment room, not a stock image of stones and orchids. Guests notice the difference, and your own photos are a promise you can keep.

Below that, show three or four treatments with their lengths and prices, each linking to its place on the treatments page. Then add one short block that sums up how you care for guests. Avoid long welcome speeches. Two or three sentences are enough.

Put the gift prompt on the home page too. Many gift buyers land on the home page first and look for a sign that you sell vouchers. If they cannot see one in a few seconds, some will assume you do not.

Finish with your address, opening hours and a phone number. Guests decide on the day whether to call or book online, and they should not have to hunt for either.

How should the treatments page be written?

Give each treatment a plain name, a length, a price and two or three sentences on what happens. Then add a short "what to expect" section.

The treatments page on the sample is called "Spa Treatments" and has a "What to expect" block, a prompt for guests who are not sure where to start, and a final push to choose. That structure is worth copying. The "not sure where to start" block is especially useful, because many first-time guests do not know the difference between a deep tissue and a relaxation massage.

The International Spa Association says spas offer a menu of services that describes each treatment and its therapeutic value, and that knowing the service you are having makes guests more comfortable. So describe the treatment in terms of the experience: the pressure, the products, whether the guest is clothed or draped, what the room smells like, how they will feel afterwards. Do not describe it in terms of promised outcomes.

Lengths matter more than most owners think. A guest planning a lunch break needs to know whether a facial is 30 minutes or 75. Put the length next to the name, not buried in a paragraph. The same goes for price. Guests who have to ask the price often do not ask.

Group the treatments in a way that matches how guests think: massage, facials, body, hands and feet, packages. Within each group, put the most popular treatment first. If you offer a package, say what is in it and what it costs compared with booking each part, using only prices you actually charge.

Finish the page with a "what to expect" block that covers arrival time, what to wear, whether to shower, and how long the guest has afterwards to rest. ISPA suggests arriving about 30 minutes before a treatment to check in, so tell guests the same, adjusted to your spa.

How do bookings work for a spa?

A guest picks a treatment, a day and a time, and sends a request. The owner accepts it or moves it. That keeps the diary under the spa's control.

On the sample, the booking page lists 4 bookable services, each with its length. The guest chooses one, picks a day and a time, and sends the request. In AI Web Maker, the owner then accepts the request or moves it in the Booking Manager. There is also a browse by category view for guests who prefer to look by type of treatment.

Booking by treatment is the right model for a spa, because the treatment decides how long the room and the therapist are taken. A 30-minute facial and a 90-minute massage cannot share a slot. When each treatment has its own length, the diary stays honest.

Decide your rules before you set it up. How far ahead can guests book? How much notice do you need to change an appointment? ISPA advises guests to ask about the cancellation policy at the time of booking, so state yours on the booking page in plain words. A guest who reads the policy before booking is a guest who does not argue about it later.

Offer a way to ask for a male or female therapist, since ISPA lists that as a common question. A simple note field on the booking request is enough. Also give a phone number for guests who would rather talk, particularly for treatments where they have a health question.

Keep the form short: name, email, phone, treatment, day, time and a note. Every extra field loses some guests. If you need health information, collect it later, as the next section explains.

What about health questions and treatment claims?

Collect health details privately, not on the public website, and describe treatments without promising medical results.

Most spas ask about health before a treatment: allergies, pregnancy, medication, skin conditions, recent surgery. The website can say that you will ask these questions and that guests should tell you about any condition. It should not collect detailed medical information through an open contact form without thought. Where you handle client health information, rules differ by place, so check your own regulator or professional association for what applies. The sources used here do not set those rules out, so this guide does not either.

On claims, the US Food and Drug Administration is clear about products. Information on cosmetic labelling must be truthful and not misleading. If a product is marketed with claims such as treating or preventing disease, or affecting the structure or function of the body, including the skin, it is a drug under the law, even if it affects appearance. The FDA also says it regulates cosmetic labelling claims while the Federal Trade Commission regulates advertising claims. FDA on cosmetics labelling claims

That guidance is about products and labels, but it is a useful guide to the tone of your copy. A website is advertising, and a sentence that promises to cure, treat or repair a condition invites trouble. Write what the treatment is and what it feels like. "A slow massage with warm oil, to ease tension" describes an experience. "Cures back pain" makes a medical promise.

Be careful with "anti-aging", "detox" and "cellulite" language in particular. The FDA keeps separate pages on wrinkle treatments and thigh creams for exactly this reason. If you use a product line, say what the product is and let the supplier's own approved wording guide you. When in doubt, take the claim out.

This is general information, not legal advice. Rules differ by country and state, so check with your regulator, your association or a professional adviser before publishing treatment claims.

How does a spa website earn trust?

By showing the real room, the real team and honest reviews, and by saying plainly what a guest can expect.

The about page on the sample covers the story and philosophy, the environment a guest can expect, the team and a guide to finding the right treatment. That is the order a nervous guest wants. First, who are you? Second, what is the place like? Third, who will actually treat me?

Photos of the team do more than any claim. Give each therapist a name, a short line on their training and the treatments they do. Only write qualifications they really hold. If a membership body matters to your guests, say so only if it is true. ISPA, for instance, says its members must meet requirements on staffing, safety, guest relations and service, so a spa that is a member can say so, and one that is not should not.

Reviews need care. Use only real reviews from real guests. The US Federal Trade Commission announced a final rule on 14 August 2024, in force from 21 October 2024, banning fake or misleading consumer reviews and testimonials, such as reviews by people who do not exist or who had no real experience with the business. FTC announcement In the UK, since April 2025, posting or commissioning fake reviews is banned and the CMA can fine a company up to 10% of its global turnover. UK government announcement

The FTC also publishes guidance on endorsements. FTC on endorsements, influencers and reviews If a guest received a gifted treatment in return for a review, or a therapist writes a testimonial, that connection needs to be made clear. The safest habit is simple: ask real guests for honest feedback, publish what they say, and never write a review yourself.

The sample's reviews are invented, because Still Water Day Spa is fictional. Yours must not be.

What makes a spa website work for every visitor?

It must load fast, read well on a phone and be usable by people with disabilities. A calm design is no excuse for small grey text.

Most spa guests look on a phone, often in the evening. Google uses the mobile version of a site's content for indexing and ranking, so a site that is weak on mobile is weak in search too. Google mobile-first indexing Check every page on a real phone: buttons large enough to tap, text readable without zooming, forms that do not make you pinch.

Spa design leans on soft colours, which can cause trouble. Pale text on a cream background looks elegant and is hard to read. The US Department of Justice, in its guidance of 18 March 2022, says Title III of the ADA prohibits discrimination against people with disabilities by businesses open to the public. It names the Web Content Accessibility Guidelines as helpful technical standards and lists common barriers: poor colour contrast, colour used alone to give information, images without alt text, videos without captions, inaccessible online forms and mouse-only navigation. ADA web guidance

The current version, WCAG 2.2, became a W3C Recommendation in October 2023. WCAG 2.2 You do not need to read all of it. Start with the barriers the DOJ lists. Use dark enough text on a light background. Give every photo a short description. Make sure the booking form can be filled in with a keyboard. Do not show the price only in colour or only in an image.

Speed is part of calm. Large photos of treatment rooms are lovely, but a heavy page makes a guest wait. Use a few good photos rather than a long gallery, and let the builder size them for the web.

How do local guests find a spa website?

By searching for a treatment and a place, then seeing a result that matches what they want. Your site and your Google listing must say the same things.

Most day spa guests live within a short drive. They search for things like a massage near them or a spa gift in their town. To be found, your pages need your town and your treatments in plain words, and your business details must be the same everywhere.

Google's guidelines for a Business Profile ask a business to represent itself as it is consistently represented and recognised in the real world, with its real name, address, phone number and hours. Google Business Profile guidelines So copy your name, address and phone number exactly from your website to your listing, and keep your hours current. The contact page on the sample shows address, opening hours, a direct way to get in touch and an enquiry form, all in one place.

Google also supports LocalBusiness structured data, which can tell it your hours and other details. Google LocalBusiness structured data And its ranking systems aim to prioritise helpful, reliable information made for people. Google on helpful content That favours a spa that writes real treatment descriptions over one that stuffs pages with keywords.

For the full picture on search, read SEO for Salons and Spas in 2026: How to Fill the Diary. If you want to test any site's pages for problems, AI Website SEO Tools checks them and says how to fix each one.

How do you build a spa website with AI Web Maker?

Give it your spa's name and a short description, and it builds the site while you watch. Then you edit and preview before going live.

Here are the steps.

1. Open the AI Web Maker builder and enter your spa's name, an email, a phone number and a short description of what you offer. Mention your town, your main treatments and whether you sell gift vouchers.
2. Watch it build. It plans the pages, writes the words, chooses the photos and sets up the forms. The Still Water Day Spa sample, six pages, took 43 seconds.
3. Open the editor and change the words, the photos, the sections, the services, the prices and the hours. Replace any stand-in text with your real treatment names, lengths and prices.
4. Set up your bookable treatments in the Booking Manager, each with its length, so guests can pick a treatment, a day and a time.
5. Check the gifts page and make sure the enquiry matches how you really sell vouchers and packages.
6. Add your real photos of the room and the team, and your real reviews, if you have them.
7. Preview everything on a phone and a laptop. Read it as a nervous first-time guest would.
8. Go live when you are happy.

Building and previewing cost nothing. Going live costs $119 a year of hosting, and the domain name is paid separately. Optional AI work, such as extra blog posts, is paid with credits of about $0.65 each. You can try the whole thing before you pay for anything, and you can compare it against the spa website example as you go.

If you prefer to start somewhere with a finished model, open the builder and use the sample as your checklist.

Frequently asked questions

How many pages does a spa website need?

Six is enough to start: home, treatments, booking, gifts, about and contact. Each one does a clear job for a guest. Add more only when you have real content for them, such as a page per treatment with your own photos. An empty page looks worse than no page.

Should I show prices on a spa website?

Yes. ISPA says nearly all spas list their prices online or give the cost when you book by phone, and guests expect it. Put the price and the length next to each treatment name. Guests who must ask for a price often do not ask, and simply go to another spa.

Can I use client reviews on my spa website?

Yes, if they are real. The US FTC has banned fake or misleading reviews and testimonials since 21 October 2024, and UK law has banned fake reviews since April 2025. Never write a review yourself, and say so clearly if a guest received a perk for writing one. Rules differ by place, so check your own regulator.

Can my spa website say a treatment cures or fixes something?

Be very careful. The FDA says that marketing a product with claims to treat or prevent disease, or to affect the structure or function of the body, can make it a drug under US law. Describe the experience, not a medical result. This is general information, not legal advice, so check with your regulator or association.

Do I need online booking for a spa?

You do not need it, but most guests prefer it, because they can book in the evening when the spa is shut. A request system suits a spa well: the guest picks a treatment, a day and a time, and you accept or move it. Always keep a phone number for guests with health questions.

Your plan for this week

You can do this in a few evenings. Here is a simple order.

On day one, write down your treatments. For each, note the name, the length in minutes, the price and two sentences on what the guest will feel and do. Be honest, and leave out any promise of a cure.

On day two, gather your photos. You need one of the entrance, one or two of the treatment room, one of the relaxation area if you have one, and a portrait of each therapist. Plain, well-lit photos beat polished stock images.

On day three, decide your rules: your cancellation policy, how early guests should arrive, what to wear, how you handle health questions, and how you sell gifts. Write each in one or two plain sentences.

On day four, open the builder and enter your details. Edit the pages against your notes, set up the bookable treatments in the Booking Manager, and check the gifts page.

On day five, check your listing. Make sure your name, address, phone number and hours match your new site exactly. Test every page on a phone, and ask a friend who has never visited to book a treatment without any help.

Then go live, and ask your next few happy guests for an honest review.