Sample website for Paper and Ink Stationers, a fictional stationery shop, built with AI Web Maker.

Good paper, honest pens and cards worth sending

Paper and Ink Stationers stocks notebooks in five rulings, pens you can try at the counter, cards pressed on heavy cotton and the art supplies to fill a sketchbook. Order from the shelves online, or ask us to print stationery for a wedding or a desk.

A shop assistant helping a customer try a fountain pen at a stationery counter
  • Notebooks in five rulings
  • Letterpress cards on cotton stock
  • Wrapping at the counter
  • Most orders posted in two working days

From the shelves this month

Our own notebooks, the pens and inks the staff write with every day, and cards pressed on paper heavy enough to stand on a mantelpiece.

An A5 notebook with a blue cloth cover lying open flat on dot grid pagesOur own range

Lay flat notebook, A5

100 gsm paper, sewn binding, cloth cover

$18

A dark green fountain pen with a steel nib resting on cream paper

Fountain pen, steel nib

Resin body, piston filler, inked and tested before posting

$46

A square glass bottle of blue black ink beside painted ink swatches

Bottled ink, 50 ml

Water based and gentle on fountain pens

$14

Letterpress greeting cards with pressed floral patterns fanned out with envelopes

Letterpress card set

Six cards on 600 gsm cotton with kraft envelopes

$22

An open tin of twelve watercolour half pans with a round brush

Watercolour tin, 12 half pans

Metal tin with a mixing lid and a round brush

$38

Embossed wedding invitations on cream cotton paper tied with ribbon

Printed wedding stationery

Invitations, reply cards and place cards pressed to your design

Price on enquiry

Enquire

The delivery fee is added at checkout, where letter club discount codes are entered too. Printed stationery has no fixed price, so its card opens an enquiry instead.

A plain guide to paper weight

Paper is sold by grams per square metre (gsm). The number tells you how thick a sheet feels and how well it holds wet ink, which matters more than any cover.

WeightHow it feelsBest for
52 to 68 gsmThin and light, like a dictionary pageTravel journals and long letters posted abroad, with a fine nib
80 to 90 gsmEveryday printer paperRough notes, printing and pencil sketches
100 to 120 gsmSmooth, opaque, a little stiffFountain pens, daily journals and bullet planners
160 to 250 gsmLight cardPlace cards, postcards and notecards
300 gsm and upHeavy, often texturedWatercolour, gouache and letterpress cards

Not sure what a pen will do on a paper? Bring it to the counter and try it on the sample sheets.

A customer testing a fountain pen on a scrap pad beside rows of ink bottles

The pen counter, where nibs get tried

Every pen we sell has a tester on the long counter, with scrap pads, a dip of each ink and someone on hand who can explain the gap between a fine nib and an extra fine. Trying a pen first is the surest way to find one that suits your hand and the angle you hold it at.

Inks are swatched on cards beside the bottles, so colours can be compared in daylight before one goes home. Left handed writers can try the quick drying inks kept at the far end of the counter.

  • A tester for every pen we stock
  • Nibs flushed and wiped between visitors
  • Quick drying inks for left handed writers

On the art supply shelves

Everything for drawing, painting and lettering, kept in open drawers so you can pick a single pencil or a whole set.

  • Graphite pencils, 9H to 9B
  • Charcoal and soft pastels
  • Watercolour pans and tubes
  • Gouache
  • Brush pens
  • Fine liners
  • Sketchbooks in three sizes
  • Cold pressed watercolour paper
  • Calligraphy nibs and holders
  • Sealing wax and brass seals
  • Washi tape
  • Erasers and sharpeners

Anything missing from the shelves can usually be ordered in. Ask at the counter or describe it in the form below.

Around the shelves

A walk round the shop, from the notebook wall to the wrapping counter by the door.

Written about us (example reviews)

The dot grid notebook takes a broad nib with no bleed at all. The pen counter alone justifies crossing town for it.
Rafael O.Lay flat notebook and fountain pen
Invitations with a pressed leaf border, proofed within a week. Every card arrived counted, wrapped and exactly the shade agreed.
Mei L.Printed wedding stationery
Asked for a first watercolour set and got sensible advice rather than the dearest tin. The paper they suggested made the real difference.
Kwame A.Watercolour tin and paper

Asked at the counter

Can a pen be tried before it is bought?

Yes. Every pen on the counter has a tester, with paper and a spread of inks, and nibs are cleaned between visitors. A pen bought online can be swapped within 14 days as long as it has not been filled.

Will your notebooks take fountain pen ink?

Our own notebooks use 100 gsm paper, which holds most fountain pen inks without feathering or showing through. Very wet or broad italic nibs are happiest on the 120 gsm range listed in the paper guide.

Where do you post orders?

Parcels go to most countries, and the delivery fee appears at checkout once an address is entered. Some countries add import duty when a parcel lands, and that part is paid by the buyer. Bottled ink travels sealed in its own bag inside the box.

Do you print wedding and business stationery?

Yes, through the enquiry form. Tell us the quantity, the date and the style, and we reply within two working days with paper samples, a proof plan and a price. Printing starts only once the proof is approved.

What can be returned?

Unused items in their original wrapping can come back within 30 days. Opened ink, printed orders and anything personalised cannot be returned unless it reaches you damaged.

Can you order something you do not stock?

Often, yes. Describe it at the counter or in the form, and within a few days we tell you whether a supplier can send it and what it would cost.

Printed stationery, made for the occasion

Wedding invitations, place cards, letterheads and notecards with a name are pressed by a letterpress studio we work with, on cotton paper chosen here. Describe what you need and when, and we reply within two working days with paper samples, a proof plan and a price.

  • Paper samples posted before you decide
  • A proof to approve before anything is pressed
  • Payment arranged directly with the shop

We reply within two working days, with a price before any work begins.

Come and write a line

Look for the blue door on the corner of the old market square. The testers stay out on the counter for as long as it is open.

Ring or write

+1 555 0274

counter@example.com

Corner shop on the old market square, beside the town library

Shop hours

Monday to Friday9:30 to 18:00
Saturday9:00 to 17:30
Sunday11:00 to 16:00

The letter club

Once a month we post a short letter about new inks, papers and the cards of the season, with a discount code for the shelves. Leave your address at the till, or mention it in a message.

About this sample page

Notebooks, nibs and a printing desk on one page

Paper and Ink Stationers is an invented shop, written as a one page store to show how a stationer can sell paper goods with AI Web Maker. A handwritten note opens the page, and the shelves follow with a ruling, nib or colour to choose on every card. Invitations are the exception, carrying an Enquire button where a price would sit, and it opens a printing form. A table explains paper weight from thin travel sheets to heavy watercolour paper, and a pen counter section gives a reason to visit. Example reviews and six plain questions round off the page before the hours and the letter club.

Stationers who build a store on AI Web Maker describe the shop and a few products, and the builder drafts the shelves, the cards and an enquiry form. A shopper settles a ruling or a colour, drops the item in the bag and meets the postage at checkout, beside a box for discount codes. Once the shop opens online, it pays $119 a year for hosting, or $19 in any month, with the domain as a side purchase. Each section of this example is unpacked on its sample page. A shop with a bigger range can spread its shelves across several pages and keep the same order.

The whole sample website of a stationery shop, explained ·

Paper and Ink Stationers is a fictional business. See what is on this stationery shop website and what each part of it is for ·