UnisexCanvas everyday trainer
Cotton canvas upper, gum rubber sole, sized for anyone
$68

Stepwell sells shoes, boots and trainers for men, women and children, and every pair comes with a size choice and a plain guide to get it right. Every order is packed and sent within a working day, and unworn pairs come back within 30 days.
Sizes on the cards are European because they step in whole numbers; the guide below turns them into UK and US sizes and, more usefully, into the length of a foot.
UnisexCotton canvas upper, gum rubber sole, sized for anyone
$68

Breathable mesh and a deep lugged sole for mud and gravel
$120

Elastic sides, pull tab and a low stacked heel
$165
Women'sSoft black leather, 5 cm heel, padded insole
$110
Men'sStitched welt, so the sole can be replaced for years
$150

Leather and fabric with a sealed lining and ankle support
$145
Children'sStrap closure, scuff guard toe, room to grow
$52
Ordered inWider fittings, sizes outside our range, or a style ordered in for you
Price on enquiry
EnquireCheckout shows the delivery fee before you pay. Unworn pairs in their box come back within 30 days, and when a different size is needed we send it before the first pair is back.
Every country counts shoe sizes its own way, and makers differ by up to half a size. Foot length is the one measure that never changes, so start from that column and read across.
| Foot length | EU | UK | US women | US men |
|---|---|---|---|---|
| 22.5 cm (8.9 in) | 36 | 3.5 | 5.5 | 4.5 |
| 23.2 cm (9.1 in) | 37 | 4 | 6 | 5 |
| 23.8 cm (9.4 in) | 38 | 5 | 7 | 6 |
| 24.5 cm (9.6 in) | 39 | 6 | 8 | 7 |
| 25.2 cm (9.9 in) | 40 | 6.5 | 8.5 | 7.5 |
| 25.8 cm (10.2 in) | 41 | 7.5 | 9.5 | 8.5 |
| 26.5 cm (10.4 in) | 42 | 8 | 10 | 9 |
| 27.2 cm (10.7 in) | 43 | 9 | 11 | 10 |
| 27.8 cm (10.9 in) | 44 | 9.5 | 11.5 | 10.5 |
| 28.5 cm (11.2 in) | 45 | 10.5 | 12.5 | 11.5 |
This is a guide, not a promise: size systems vary between countries and between makers. Children's sizes run from EU 24 to 35; measure them every few months, because young feet can grow a size in a season.
Measure late in the day, when feet are at their largest, and wear the socks you would wear with the shoes.
Lay a sheet of paper on a hard floor with one short edge pressed against the wall.
Stand on the paper with your full weight on the foot and your heel touching the wall.
Ask someone to mark the tip of the longest toe, which is not always the big toe.
Measure from the wall to the mark, do the same for the other foot, and use the longer one.

In the shop, every pair is fitted standing up, because a foot spreads when it carries weight. We look for about a thumb's width between the longest toe and the end of the shoe, a heel that stays put as you walk, and no pressure across the widest part of the foot.
Children are measured on every visit, and we will tell you honestly when last term's shoes still have room. If a pair bought online feels wrong, bring it in unworn and we will fit the right size on the spot.
Orders placed before 14:00 on a working day leave the shop the same afternoon.
| Option | How long | Cost |
|---|---|---|
| Home delivery | 2 to 4 working days | $6, or no charge on orders over $90 |
| Next day delivery | Next working day, order by 14:00 | $12 |
| Collect from the shop | Ready within 2 hours of ordering | No charge |
| Returns | Within 30 days, unworn and boxed | Bring them in, or a $5 prepaid label |
| Size exchanges | New size sent before the first comes back | We cover the second delivery |
Delivery times and fees outside the country are shown at checkout, and any import duties are paid on arrival.
The boot wall, the children's corner, the test ramp and the counter where every order is packed.






Measured my son, told us the old pair still had a month in it, and sent us home without selling anything. We came back in a month.
The foot length column saved the order. Two makers, two different sizes, and both pairs fitted because the guide said to go by centimetres.
Wide feet usually mean a long search. The shop ordered a wide Chelsea boot in, rang when it arrived, and the fit was right first time.
Choose the larger size for boots and anything worn with thick socks, and the smaller for leather shoes that will soften. When in doubt, order by foot length from the guide, then exchange if needed.
Because EU, UK and US numbers do not line up neatly, and every maker cuts a little differently. A foot measured in centimetres or inches is the one number that means the same thing everywhere.
Every three to four months for young children, and before each new school year. Shoes that are too small can press on growing toes, so bring them in or measure at home with the five minute method above.
Pairs must be unworn and in their box to come back within 30 days. Shoes worn outdoors can only be returned if they are faulty, and we look at every fault claim fairly.
Several styles come in a wider fitting, and others can be ordered in within a week. Send the size and the style through the form, or ask at the counter.
Yes, to most countries. The delivery fee and time appear at checkout, and any customs duty a country adds is settled with the courier on arrival.
Not sure between two sizes, or need a style in a fitting we do not keep on the shelf? Tell us the foot length and what the shoes are for, and we reply within one working day.
No appointment is needed, though Saturday mornings before school terms start are busy.
| Monday to Friday | 09:30 to 18:30 |
| Saturday | 09:00 to 18:00 |
| Sunday | 11:00 to 16:00 |
In the last two weeks before each school term, children's fittings run on a quick queue at the back of the shop, with a ticket so nobody stands waiting.
This shoe store website was built by AI from two sentences. Tell us about your business and yours is built the same way, with its pages, photos and booking in place, ready to preview in minutes.
About this sample page
Stepwell Shoes is a fictional family shoe shop whose single page proves a shoe seller can trade online without drowning in returns. Every product card carries a size choice and a badge for men, women, children or unisex styles. A size guide reads across from foot length to EU, UK and US numbers, and a four step method shows buyers how to measure at home. A delivery table puts home delivery, next day delivery, collection, returns and exchanges in one place. Shops that follow this order give buyers the answers they need before the first pair ships.
A shoe retailer on AI Web Maker describes the range and sizes in a short note, and the builder sketches product cards, a bag and a special order form. Sizes sit in a list on every card, postage joins the total at checkout, and codes can mark down last season's trainers. A style with no price gets an Enquire button, which suits wide fittings and pairs ordered in for one customer. From launch day the hosting is $119 per year, while the domain is bought separately. The full walk through of this example explains why each section sits where it does.