Sample website for Stepwell Shoes, a fictional shoe store, built with AI Web Maker.
A parent in tan leather boots and a child in navy canvas trainers walking along a sunlit pavement

Shoes that fit from the very first step

Stepwell sells shoes, boots and trainers for men, women and children, and every pair comes with a size choice and a plain guide to get it right. Every order is packed and sent within a working day, and unworn pairs come back within 30 days.

30 daysto send back unworn pairs
2 to 4 daysfor home delivery
Half sizesin most adult styles
  • Men, women and children
  • Sized by foot length
  • Sent within a working day
  • Unworn pairs back in 30 days

On the shelves this season

Sizes on the cards are European because they step in whole numbers; the guide below turns them into UK and US sizes and, more usefully, into the length of a foot.

A pair of off white canvas trainers with gum rubber solesUnisex

Canvas everyday trainer

Cotton canvas upper, gum rubber sole, sized for anyone

$68

A grey and blue trail running shoe with a deep lugged sole

Trail running shoe

Breathable mesh and a deep lugged sole for mud and gravel

$120

Brown suede Chelsea boots with elastic side panels

Leather Chelsea boot

Elastic sides, pull tab and a low stacked heel

$165

Black leather shoes with a low block heel and a rounded toeWomen's

Block heel shoe

Soft black leather, 5 cm heel, padded insole

$110

Polished tan leather lace up derby shoes with stitched weltsMen's

Leather derby

Stitched welt, so the sole can be replaced for years

$150

Waterproof hiking boots in brown leather with red laces

Waterproof hiking boot

Leather and fabric with a sealed lining and ankle support

$145

Small navy children's school shoes with a strap closureChildren's

Children's school shoe

Strap closure, scuff guard toe, room to grow

$52

A shop assistant measuring a foot on a metal foot gaugeOrdered in

Wide fits and special orders

Wider fittings, sizes outside our range, or a style ordered in for you

Price on enquiry

Enquire

Checkout shows the delivery fee before you pay. Unworn pairs in their box come back within 30 days, and when a different size is needed we send it before the first pair is back.

A plain size guide

Every country counts shoe sizes its own way, and makers differ by up to half a size. Foot length is the one measure that never changes, so start from that column and read across.

Foot lengthEUUKUS womenUS men
22.5 cm (8.9 in)363.55.54.5
23.2 cm (9.1 in)37465
23.8 cm (9.4 in)38576
24.5 cm (9.6 in)39687
25.2 cm (9.9 in)406.58.57.5
25.8 cm (10.2 in)417.59.58.5
26.5 cm (10.4 in)428109
27.2 cm (10.7 in)4391110
27.8 cm (10.9 in)449.511.510.5
28.5 cm (11.2 in)4510.512.511.5

This is a guide, not a promise: size systems vary between countries and between makers. Children's sizes run from EU 24 to 35; measure them every few months, because young feet can grow a size in a season.

Measure a foot at home in five minutes

Measure late in the day, when feet are at their largest, and wear the socks you would wear with the shoes.

  1. Paper against a wall

    Lay a sheet of paper on a hard floor with one short edge pressed against the wall.

  2. Heel to the wall

    Stand on the paper with your full weight on the foot and your heel touching the wall.

  3. Mark the longest toe

    Ask someone to mark the tip of the longest toe, which is not always the big toe.

  4. Measure both feet

    Measure from the wall to the mark, do the same for the other foot, and use the longer one.

A shop assistant kneeling to check the fit of a child's new shoe

A thumb's width at the toe, nothing slipping at the heel

In the shop, every pair is fitted standing up, because a foot spreads when it carries weight. We look for about a thumb's width between the longest toe and the end of the shoe, a heel that stays put as you walk, and no pressure across the widest part of the foot.

Children are measured on every visit, and we will tell you honestly when last term's shoes still have room. If a pair bought online feels wrong, bring it in unworn and we will fit the right size on the spot.

  • Children measured at every visit
  • Wide fittings ordered in within a week
  • Exchanges handled at the counter or by post

Delivery, collection and returns

Orders placed before 14:00 on a working day leave the shop the same afternoon.

OptionHow longCost
Home delivery2 to 4 working days$6, or no charge on orders over $90
Next day deliveryNext working day, order by 14:00$12
Collect from the shopReady within 2 hours of orderingNo charge
ReturnsWithin 30 days, unworn and boxedBring them in, or a $5 prepaid label
Size exchangesNew size sent before the first comes backWe cover the second delivery

Delivery times and fees outside the country are shown at checkout, and any import duties are paid on arrival.

Inside the shop

The boot wall, the children's corner, the test ramp and the counter where every order is packed.

Walked in and reviewed (example reviews)

Measured my son, told us the old pair still had a month in it, and sent us home without selling anything. We came back in a month.
Priya N.Children's school shoe
The foot length column saved the order. Two makers, two different sizes, and both pairs fitted because the guide said to go by centimetres.
Lukas B.Trail running shoe
Wide feet usually mean a long search. The shop ordered a wide Chelsea boot in, rang when it arrived, and the fit was right first time.
Folake A.Wide fits and special orders

Questions before you order

Which size should we choose between two?

Choose the larger size for boots and anything worn with thick socks, and the smaller for leather shoes that will soften. When in doubt, order by foot length from the guide, then exchange if needed.

Why does the guide start with foot length?

Because EU, UK and US numbers do not line up neatly, and every maker cuts a little differently. A foot measured in centimetres or inches is the one number that means the same thing everywhere.

How often should children's feet be measured?

Every three to four months for young children, and before each new school year. Shoes that are too small can press on growing toes, so bring them in or measure at home with the five minute method above.

Can worn shoes be returned?

Pairs must be unworn and in their box to come back within 30 days. Shoes worn outdoors can only be returned if they are faulty, and we look at every fault claim fairly.

Do you stock wide fittings?

Several styles come in a wider fitting, and others can be ordered in within a week. Send the size and the style through the form, or ask at the counter.

Do you deliver abroad?

Yes, to most countries. The delivery fee and time appear at checkout, and any customs duty a country adds is settled with the courier on arrival.

Ask about a size, a width or a pair to order in

Not sure between two sizes, or need a style in a fitting we do not keep on the shelf? Tell us the foot length and what the shoes are for, and we reply within one working day.

  • Advice from the people who fit shoes every day
  • Wide and special orders in about a week
  • Pay the shop directly once the order is agreed

We reply within one working day.

Come in for a fitting

No appointment is needed, though Saturday mornings before school terms start are busy.

Contact

+1 555 0137

fit@example.com

Shoe shop on the high street, delivering across the country

Shop hours

Monday to Friday09:30 to 18:30
Saturday09:00 to 18:00
Sunday11:00 to 16:00

School shoe season

In the last two weeks before each school term, children's fittings run on a quick queue at the back of the shop, with a ticket so nobody stands waiting.

About this sample page

Why this sample shoe shop sends fewer pairs back

Stepwell Shoes is a fictional family shoe shop whose single page proves a shoe seller can trade online without drowning in returns. Every product card carries a size choice and a badge for men, women, children or unisex styles. A size guide reads across from foot length to EU, UK and US numbers, and a four step method shows buyers how to measure at home. A delivery table puts home delivery, next day delivery, collection, returns and exchanges in one place. Shops that follow this order give buyers the answers they need before the first pair ships.

A shoe retailer on AI Web Maker describes the range and sizes in a short note, and the builder sketches product cards, a bag and a special order form. Sizes sit in a list on every card, postage joins the total at checkout, and codes can mark down last season's trainers. A style with no price gets an Enquire button, which suits wide fittings and pairs ordered in for one customer. From launch day the hosting is $119 per year, while the domain is bought separately. The full walk through of this example explains why each section sits where it does.

The whole sample website of a shoe store, explained ·

Stepwell Shoes is a fictional business. See what is on this shoe store website and what each part of it is for ·