# Property Developer Website Example: Northbank Developments

Northbank Developments is an invented house builder, and its sample site shows how a developer can sell new homes honestly: three developments with starting prices, show home photos, the specification every home shares, a table comparing off plan and finished homes, deposit terms and risks in plain words, a five step buying timeline and a form to register interest or book a viewing.

Live sample: https://aiwebmaker.co/sample-websites/property-developer-website-sample

Buying a home that does not exist yet asks for a great deal of faith, so a developer's website has to replace that faith with facts. The Northbank sample opens with a photo of a finished building and three price cards that slide in beside it, for a one bed apartment, a two bed apartment and a three bed house. Below, every development gets its own card with the number of homes, the expected completion date, a short description and prices by size. Show home photos then let buyers judge rooms, finishes and light before they travel to a sales office. Leading with real numbers and real rooms turns a brochure into something a buyer can plan around.

The second half of the page tackles what developers often leave to the sales office, which is risk and money. A table compares buying off plan with buying a finished home line by line, from what you see before signing to how long a mortgage offer lasts. A section on deposits states the reservation fee, the refund rule and the deposit at exchange, then lists the risks of buying off plan in ordinary words. The same section urges buyers to take independent legal advice, and the questions repeat that homes are reserved in person rather than online. Honesty of this kind costs a developer nothing and spares everyone a great many awkward conversations later.

## What is on this sample website?

| Page | What it is for | Sections |
|---|---|---|
| Opening view | Well built new homes, priced in the open | See the developments; Book a viewing; One bed from $245,000; Two bed from $289,000; Three bed house from $415,000 |
| Developments | On sale now | Copperleaf Yard, off plan; Alder Rise, ready now and off plan; Weavers Court, final homes |
| Show homes | Inside the show homes | Kitchen; Living room; Main bedroom; Balcony; Canal side building; Family houses |
| Specification | What every Northbank home includes | Fitted kitchens; Low energy heating; Car charging; Warranty and defects cover; Choices before the build; Handover inspection |
| Off plan comparison | Off plan or on completion? | Seven differences side by side |
| Deposits and risks | Deposits and risks, in plain terms | Reservation fee; Deposit at exchange; Off plan risks; Independent legal advice |
| Buying steps | From first viewing to moving in | View and choose; Reserve; Exchange contracts; Build updates; Inspect and move in |
| Questions | Buying new from Northbank | Buying online; Delays; Refunds; Lawyers; Selling first; Warranty |
| Enquiry form | Register interest or book a viewing | Development; Price list or viewing; Kind of home; Viewing day; Buying position; Contact details |

## How a house builder earns a reservation before the walls go up

### Starting prices for every size of home

Buyers browsing new homes filter by budget before anything else, and a developer who hides prices loses them at the first click. The sample gives a starting price for each development and then breaks it down by one, two and three bedroom homes. A note beneath the cards says that prices change and that floor areas sit on each price list, which keeps the figures honest without burying them. The same numbers appear in the opening view, so a buyer knows within seconds whether a development is within reach. Price transparency filters out the wrong enquiries and brings the right ones forward.

### Show home photos that prove the finish

Floor plans tell buyers how big a room is, but photos tell them how it will feel to live there. Northbank's gallery covers a kitchen, a living room, a bedroom, a balcony, a finished building beside the canal and a row of new houses. Captions name the development each photo comes from, so nobody mistakes a show home's furniture for what comes with the keys. On a real site these would be photos of the actual show homes and completed phases. Strong interior photography often decides whether a buyer books a viewing at all.

### Off plan risks written as plainly as the prices

Off plan buying carries real risks, and buyers who learn them late often feel misled even when the contract was clear. The sample states that completion can slip, that the finished home can differ slightly from the plans and that its value can rise or fall before completion. It also explains the long stop date, the point after which a buyer can withdraw if the home is not finished. Deposit protection and buyer rights vary by country, and the page says so instead of pretending one rule applies everywhere. Telling the truth early builds the kind of trust that survives a delayed handover.

### Reservation fee, exchange deposit and balance, each with a figure

A reservation fee, a deposit at exchange and a balance at completion are the three payments every new home buyer meets. The sample puts a figure on each, explains when each is due and states that the reservation fee is refunded in full before exchange. A comparison table shows how these payments differ between buying off plan and buying a finished home. Repeating the advice to instruct an independent lawyer makes clear that the developer is not the buyer's adviser. Clear deposit terms reduce cancelled reservations, because buyers commit knowing exactly what they owe and when.

### An enquiry form that ends in a viewing, not a checkout

Homes are reserved in person, so the website's job is to start a conversation rather than take money. Northbank's form asks for the development, the kind of home, a preferred viewing day and the buyer's position, such as selling a home first or buying without a mortgage. Those answers let the sales team send the right price list and judge how soon a reservation is realistic. A service site like this one on AI Web Maker carries an enquiry form, and the sales team answers each message itself. A well chosen set of fields turns casual browsers into booked viewings.

## Frequently asked questions

### Do Copperleaf Yard and Alder Rise actually exist?

No. Northbank Developments and all three of its sites are made up. People on the AI Web Maker team composed every line of this sample by hand, and the platform's image engine produced the pictures, so no real building appears in them. Your own site would open as a draft shaped by what you tell the builder, carrying your real plots and prices.

### Should a developer publish prices for homes not yet built?

Starting prices by size help buyers judge affordability before a viewing and cut down on enquiries that go nowhere. Add a note that prices can change, and keep a dated price list for the exact figures.

### Can new homes be reserved through the website?

Not in this sample, because a reservation involves legal terms that are best handled in person with independent advice. The site collects interest and viewing requests instead, and the sales team follows up directly.

### What should a developer say about off plan risk?

That completion dates can move, that the finished home may differ slightly from the plans and that values can change before completion. Explain the deposit terms and the long stop date, note that buyer protections vary by country and recommend independent legal advice.

Updated 5 November 2026 · AI Web Maker