Press campaigns
A story angle, a press release, a list of reporters who cover your field and a steady programme of pitching over six to twelve weeks.
Campaigns from$5,400
Your news, ready before the first reporter calls
Press campaigns, product launches and media training for companies, founders and causes with something to announce. We shape the story, pitch it to reporters who cover your field and prepare whoever speaks for you. Coverage is never guaranteed, and we say so before you sign.
2 daysto a written plan after the briefing
1 leadconsultant named on every account
Monthlyreport of what ran and what did not
- Press campaigns
- Product and company launches
- Media training
- Issues and crisis support
Where we come in
Most clients start with one of these and add another later. Every piece of work has a named lead, a written plan and an agreed fee before it begins.
Launches
Product, company or funding news planned to the day, with embargoed briefings, a press kit and someone answering reporters from early on launch morning.
Launches from$6,500
Media training
Half day or full day sessions that rehearse interviews on camera, on the phone and in print, with candid feedback on every answer.
Training from$1,900
Issues and crisis support
A holding statement within hours, a plan for the questions to come and a calm adviser beside you while the story runs.
Hourly from$240
Opinion and expert comment
Help for leaders who want to publish their thinking: opinion pieces and expert comment written in their voice and offered to suitable editors.
Articles from$950
Press days and previews
Tastings, site visits and product previews for reporters, with invitations, guest lists and the follow up handled by our team.
Events from$3,200
Prices are illustrative and exclude travel, venue hire and paid distribution services, which we quote separately.
Retainers and one off projects
A retainer suits organisations with news most months. A project suits a single launch or one campaign. Both begin with the same briefing.
Launch sprint
a project, from$6,500
- Story angle and press release
- Press kit with photos and a fact sheet
- Embargoed briefings before the day
- Launch day cover from 07:00
Monthly retainer
a month, from$3,800
- A planned story every month
- Comment offered when your field is in the news
- Media enquiries answered the same working day
- Monthly report and planning call
Media training day
a day, from$1,900
- Mock interviews recorded and played back
- Key messages tested under pressure
- A written note for each speaker
- A refresher call before a big interview
Retainers are invoiced at the start of each month and projects in two halves, at the start and on launch day. Either side can end a retainer with 30 days' notice once the minimum term is over.
How a campaign runs
Every campaign moves through the same four stages, though the length of each depends on the news and the deadline.
The briefing
A call or a visit to hear the news, meet the people behind it and learn what you hope will change once it is out.
The plan
Within two working days you receive the angle, the timing, the reporters we would approach and a frank view of the risks.
The pitch
We write the materials, brief reporters who cover your field and handle every reply, request and interview booking.
The report
A plain record of what ran, what did not and what we learned, with the next step agreed together.
Media training that rehearses the hardest question first
Most interviews go wrong on the one question a speaker hoped nobody would ask. Our trainers have worked on both sides of the microphone, so they find that question early and rehearse it until the answer is short, true and calm.
Sessions are recorded so speakers can watch themselves back. Recordings are used for nothing else and are deleted when the course ends, unless you ask us to keep them.
- Camera, phone and print interview drills
- Three key messages, tested under pressure
- Candid notes for every speaker
- Sessions in your office or our studio
Launch week, day by day
A typical product launch, counted back from the morning the news goes out. Timings shift with your news and the reporters involved.
| Day | What happens | Who is involved |
|---|---|---|
| Monday | Final check of the press release, the fact sheet and the photos | Your lead and our writer |
| Tuesday | Embargoed briefings for reporters who asked for early access | Your spokesperson and your lead |
| Wednesday | Interview rehearsal and a last look at likely questions | Your spokesperson and a trainer |
| Thursday | The news goes out at the agreed hour and enquiries are answered as they arrive | The whole account team |
| Friday | Follow up with reporters and a first summary of what ran | Your lead |
Embargo customs differ between countries and between publications, so we agree the terms with each reporter in writing before sharing anything early.
Briefings, press days and training rooms
Moments from the kind of work that fills an ordinary week at the agency.
Clients on working with us (example reviews)
They told us which parts of our announcement no reporter would care about, and they were right. The release that went out was half the length and far clearer.
The training day was uncomfortable in the best way. Our director went into her first radio interview with three clear points and kept to them.
Coverage was steady rather than spectacular, which is exactly what they predicted, and the monthly report never dressed it up as anything else.
Questions before you brief us
Can you guarantee coverage?
No agency can, and we will not pretend otherwise. Editors decide what runs, and their choices depend on the rest of the day's news, the strength of the story and timing nobody controls. What we promise is the work: a strong angle, the right reporters and a straight report of the results.
How soon can you start?
Projects usually begin within two weeks of the briefing. For urgent news we can start sooner, and we tell you on the first call whether the deadline is realistic.
Do you work with new companies?
Yes. Many clients come to us before their first announcement. We help them judge whether the news is ready and, if it is not, what would make it ready.
What happens when the news turns against us?
Retainer clients can call the crisis line at any hour. We draft a holding statement, agree who speaks and stay with you until the questions slow down. Legal questions go to your lawyer, and we work alongside them.
Do you run campaigns in other countries?
Yes, often with partner consultants who know the local press. Rules on advertising, disclosure and reporting vary by country, so we check them for each market before a campaign begins.
Who owns the press materials?
Everything we write for you is yours once the invoice is paid. Reporters' contact details stay with us, because they were shared with us personally and data protection rules apply.
Tell us your news
Describe what you want to announce and roughly when, in a few sentences. Expect an answer within a working day offering times for a briefing, and if another kind of agency would serve you better, we say so and explain what to look for.
- A written plan within two working days of the briefing
- Fees agreed in writing before any work starts
- Honest advice instead of coverage promises
Talk to the newsdesk
Phone the office on weekdays, or send an email whenever news breaks. Retainer clients have a separate number for a crisis.
Reach us
An office in the city centre, with briefings in person or by video
Office hours
| Monday to Friday | 08:30 to 18:00 |
| Weekends | Launch days only |
| Crisis line | Retainer clients, any hour |
Brief us in person
Briefings can happen at our office, at yours or by video. Mention which suits you when you send your news, and bring anyone who will speak for the organisation.
Arrange a briefing