Sample website for Blush and Bloom Beauty, a fictional cosmetics store, built with AI Web Maker.

Shades for every skin tone, swatched in daylight

Blush and Bloom sells makeup, gentle skincare and the brushes to put it on, with every shade photographed on fair, medium and deep skin. Order for delivery, or describe your skin in a few words and we suggest a shade.

30 shadesof skin tint, fair to deep
2 to 4 daysfor delivery
30 daysto return unopened items
Lipsticks, a cream blush and makeup brushes laid out on a blush pink surface
  • Swatched on fair to deep skin
  • Ingredients listed in full
  • Patch test advice included
  • Delivered in 2 to 4 days

Bestsellers on the counter

Choose a shade or finish on each card. Not sure which one suits you? Send a shade match request and a reply comes the same working day.

An open satin lipstick in a berry shade standing on a pink surfaceSix shades

Satin lipstick

Creamy colour with a soft sheen

$22

A bottle of skin tint with a few drops beside it in a warm shade

Skin tint, light cover

A sheer, natural finish in thirty shades

$34

An eyeshadow palette with nine warm brown pans

Nine pan eye palette

Mattes and shimmers that sit together

$38

A pump bottle of cream cleanser next to a folded face cloth

Gentle cream cleanser

Lifts makeup and sunscreen, unscented, 150 ml

$19

Five makeup brushes laid in a fabric roll case

Brush set of five

Face and eye brushes, soft synthetic bristles

$42

A makeup artist's case open with rows of foundations and brushesBy enquiry

Kit order for makeup artists

Shades and brushes in quantity for working artists, at kit prices

Price on enquiry

Enquire

Delivery is charged at checkout. Products still sealed can come back within 30 days; opened makeup cannot be resold, so a shade that does not suit can be swapped once within 14 days.

Six lipstick shades, side by side

Each shade is shown here as it looks in the tube. In the gallery further down, the same shades are swatched on fair, medium and deep skin.

PetalSheer pink, cool
RosewoodDusky rose, neutral
CoralBright peach red, warm
BerryDeep raspberry, cool
BrickEarthy red brown, warm
PlumWine purple, cool
A shop assistant swatching skin tint shades on a customer's wrist at a beauty counter

Matched at the counter, or by message

In the shop, shades are swatched on the inside of the wrist and checked by the window, because shop lighting flatters almost everyone. Testers are applied with a fresh disposable applicator each time, and nothing goes from one face to the next.

From home, a few words do the same job. Tell us how your skin behaves in the sun, whether gold or silver jewellery suits you, and a foundation shade you have worn before, and a reply suggests one or two shades with the reasons.

  • Fresh applicators for every tester
  • Shades checked in daylight, not under spotlights
  • One shade swap within 14 days

How long makeup keeps once it is open

Most packs carry an open jar symbol with a number of months, and that number comes first. These are the usual ranges, so a product that smells or looks different should go sooner.

ProductWhy it changesUse within
Mascara and liquid linerTouches the eye area every day3 to 6 months
Skin tint and liquid foundationWater based, opened often6 to 12 months
Cream blush and lip glossFingers and lips touch it12 months
LipstickFirm, little air reaches it12 to 24 months
Powders and eye palettesDry, little to spoil24 months
Cleanser in a pumpSealed from air and fingers12 months

Patch test before first use

Any product can irritate someone, whatever it contains. A patch test takes two days and is worth doing for every new face or eye product.

  1. Dab

    Put a little of the product on the inside of the elbow or just behind the ear.

  2. Wait

    Leave it on clean skin for 48 hours, without covering or washing that spot.

  3. Look

    Check for redness, itching, swelling or a rash at any point during those two days.

  4. Decide

    If the skin reacts, wash it off and stop using it. For a strong reaction or a skin condition, speak to a pharmacist or doctor.

Swatched, worn and reviewed (example reviews)

Described olive skin and a foundation that always turned grey by lunchtime. The reply suggested two skin tint shades with reasons, and the first one disappeared into the skin in daylight.
Leila H.Shade match by message
Berry looks exactly like the swatch on deep skin in the gallery, which almost never happens when buying lipstick online. The parcel came in three days.
Abena O.Satin lipstick in Berry
Five brushes in a roll case with a card on how to wash them. Six months of daily use and not one has shed.
Mei L.Brush set of five

Shades, skin and returns

What if the shade is wrong?

Opened makeup cannot be resold, so it cannot be refunded, but one shade swap is offered within 14 days of delivery. Unopened products can be returned within 30 days for a refund.

Will these products suit sensitive skin?

Nobody can promise that for every person. Each product page lists the full ingredients, and a patch test before first use is the best guide. For a skin condition, ask a pharmacist or doctor before trying something new.

Do the products treat acne, wrinkles or other skin conditions?

No. Makeup and cleansers here are for colour, cover and cleaning, and none of them is sold as a treatment. Questions about any skin condition belong with a doctor or pharmacist.

How are the testers kept clean?

Every tester is used with a fresh disposable applicator, lipsticks are wiped and the top layer scraped each morning, and nothing is applied straight from the tester to a face.

Where do you deliver, and how fast?

Across the country in 2 to 4 working days, with the delivery fee shown at checkout. Some products, such as aerosols, cannot be sent to every address, and rules on shipping cosmetics vary between countries.

Can a makeup artist order in larger quantities?

Yes. Send an enquiry with the shades and quantities, and a kit price list comes back within one working day.

Ask for a shade match

Describe your skin in words and say what you are looking for. A suggestion with one or two shades and the reasons for them arrives the same working day, and there is no charge for asking.

  • Shades chosen by people who swatch them daily
  • One swap within 14 days if the match is off
  • Kit prices for working makeup artists

Replies go out the same working day, Monday to Saturday.

Come and swatch in person

The counter sits in the glass arcade, where the window light is good all day.

Reach the counter

+1 555 0262

hello@example.com

Shop and swatch counter in the glass arcade by the central station, delivering across the country

Opening hours

Monday to Friday10:00 to 19:00
Saturday10:00 to 18:00
Sunday12:00 to 16:00

Before your first visit

Come with a bare wrist or a clean jawline if you want a foundation matched. Matches take about fifteen minutes and need no appointment.

About this sample page

Six shades on the counter and a patch test on the page

Blush and Bloom Beauty is an invented shop, and this single page shows how a cosmetics seller could trade on AI Web Maker and keep every promise modest. Six products lead the page, each offering a shade, depth, palette or pack beside its Add to bag button. A kit order for makeup artists carries no price, so its button reads Enquire and opens the shade match form. Swatches, a shelf life table and a patch test guide sit below the shop, with photos of the same shades on three skin tones. Everything a buyer would check at a beauty counter is written into the page.

Give the AI Web Maker builder a short note on your shades, finishes and delivery area, and it lays out shade cards, a bag and an enquiry form much like this shade match. Delivery is added at checkout, and discount codes suit a launch or a seasonal offer. Claims about skin are left out of the sample on purpose, because rules on advertising cosmetics differ between countries. Hosting begins on the day the counter opens online, priced at $119 per year with a $19 monthly alternative, and the domain is settled as a separate bill. This example's own sample page takes each section in turn.

The whole sample website of a cosmetics store, explained ·

Blush and Bloom Beauty is a fictional business. See what is on this cosmetics store website and what each part of it is for ·