# Coffee Roaster Website Example: Ember Hill Coffee Roasters

Ember Hill Coffee Roasters is invented, and its coffee roaster website shows how a small roastery can sell fresh beans online and supply cafes. The shop lists eight coffees and bundles with grind options, a table says when each roast tastes best, colour chips show the roast levels, and a wholesale form handles cafe and office orders.

Live sample: https://aiwebmaker.co/sample-websites/coffee-roaster-website-sample

A roaster's customers buy freshness, so the page has to prove the beans were roasted recently and explain what that means for the cup. Ember Hill opens beside a photo of beans tumbling into the cooling tray, while a fan of colour chips spreads out from green coffee to a dark roast. Three facts give the roast days, the 48 hours from drum to post and the largest batch, and the strip repeats that every bag carries its roast date. The shop follows with eight cards, from the house espresso at $14 to a prepaid run and 5 kg wholesale sacks that open an enquiry. Among coffee roaster website design choices, putting the date before the tasting notes is the one that earns repeat orders.

Below the shop, the page teaches as much as it sells. A table lists each coffee's roast day, the window in which it tastes best and the day it is posted, all counted from the stamped date. Four colour chips then show green, light, medium and medium dark beans with the coffees roasted to each. A dark section explains how lots are bought and dated, and refuses claims about partnerships or certifications the roastery cannot document. Wholesale prices per kilo, photos of the arch, example reviews, six questions and a wholesale form close the page. Read as a coffee roastery website, it treats every bag as a dated batch rather than a product with a long shelf life.

## What is on this sample website?

| Page | What it is for | Sections |
|---|---|---|
| Opening view | Roasted this week, dated on the bag | Shop this week's beans; Wholesale enquiry |
| Shop | On the shelf this week | Ember House Espresso $14; Ethiopia, washed $16; Colombia, natural $15; Decaf Colombia $15; Tasting flight $24; Prepaid run from $42; Espresso, 1 kg $46; Wholesale sacks by enquiry |
| Roast days | Roast days, and when each coffee tastes best | Roasted; Best from; Best within; Posted |
| Roast levels | How dark we take each coffee | Green; Light; Medium; Medium dark |
| Sourcing and batches | Bought by the lot, stamped by the batch | Lot details on the bag; Batch number and date; No claims we cannot document |
| Wholesale | Wholesale for cafes, restaurants and offices | Cafe supply from $28 a kg; Office coffee from $32 a kg; Barista sessions $180 |
| Gallery | Inside the arch | Green coffee; Monday cupping; The drum; A wholesale cafe |
| Questions | Asked at the roastery door | Roast date or best before; Choosing a grind; Tasting notes; Decaf process; Prepaid runs; Posting abroad |
| Wholesale enquiry | Wholesale and office enquiries | Business name; What you need; Kilos per week; How you brew; Delivery area; Machine and milk |

## Dates, rest days and honest sourcing: what a roastery's page has to print

### The roast date treated as the headline

Fresh roasting is the reason people buy from a roaster instead of a supermarket shelf, so the date belongs at the top of the page. Ember Hill's title, description, hero and strip all mention the roast date on the bag, and the hero facts name Tuesday and Thursday as roast days. The first product card carries a Roasted Tuesday badge, and a dark section explains that the stamped date is the day the batch left the drum. Posting within 48 hours is stated beside it, so a buyer can work out when the bag will arrive. A roaster that cannot keep these promises in a busy week should state longer times instead. A visible date turns freshness from a slogan into something the buyer can check.

### Rest days explained before anyone complains about a flat cup

Coffee straight from the drum can taste flat for a few days, and buyers who do not know this blame the beans. The sample's table gives each coffee a best from day and a best within window, such as day 7 to six weeks for the espresso and day 4 to five weeks for the Ethiopia. A note under it says ground coffee fades faster, so grinding happens on the morning of posting rather than in advance. One example review even describes a coffee tasting flat on day two and lovely a week later, exactly as the table says. The questions section adds that beans past their window are not spoiled, only less lively. A short explanation like this saves a refund request and teaches the buyer to wait.

### A shelf built around grind, bag size and prepaid runs

Bean buyers choose by brewer as much as by origin, so every product card needs a grind option and a clear price. Ember Hill's eight cards offer whole bean, espresso, filter or cafetière where they fit, and the kilo bag offers only whole bean or espresso. A prepaid run card sells 3, 6 or 12 bags in one payment, with the run chosen as an option and the bags posted after each roast day. On AI Web Maker the store provides these options, a bag, a checkout that adds delivery and discount codes, while the wholesale sacks without a fixed price show an Enquire button instead. A website for coffee beans lives or dies on these small choices at the card. Selling this way gives regular drinkers a reason to come back without a sales call.

### Sourcing described with facts, not borrowed badges

Coffee buyers increasingly ask where beans come from, and the temptation is to answer with logos and stories the roaster cannot prove. The sample states that green coffee is bought through importers who share each lot's country, region, altitude and process, and that those details are printed on the bag. It says plainly that Ember Hill claims no partnerships, certifications or prices paid to growers that it cannot show on paper. Product cards name only the country and the process, such as Ethiopia, washed or Colombia, natural, and no farm is presented as a partner. Tasting notes are explained as flavour descriptions rather than added ingredients, and no health claims appear anywhere. Restraint like this protects a roaster from claims it would struggle to defend.

### Wholesale priced per kilo, with the first morning included

Cafes and offices are a roaster's steadiest income, and they want a price per kilo and proof of support before they switch. Ember Hill gives three wholesale cards, cafe supply from $28 a kg, office coffee from $32 a kg and barista sessions at $180, each with what is included. The cafe card promises help dialling in on the first morning, which is the worry a cafe owner raises first. The wholesale form asks for the business, the kilos per week, the brew method, the delivery area and details of the machine and milk. Terms are agreed in writing and paid directly to the roaster, as the form's ticks say. A wholesale section this concrete brings in accounts that keep the drum busy in quiet weeks.

## Guides to building a coffee roaster website

- [Coffee Roaster Website Cost, From Roast Date to Wholesale Sack](https://aiwebmaker.co/blog/food-hospitality/coffee-roaster-website-cost): Coffee roasters: the yearly hosting bill, roast dates and rest windows, product options and grinds, an online bean shop, wholesale accounts and honest labels.

## Related sample websites

- [Coffee Shop Website Example: Origins, Roasts and the Counter](https://aiwebmaker.co/sample-websites/coffee-shop-website): Copper Kettle Coffee is a sample coffee shop website that leans toward roasting: a house blend, bean origins, roast levels, brewing steps and trade enquiries.
- [Coffee Cart Website Example: Sockets, Milks and Hire Days](https://aiwebmaker.co/sample-websites/coffee-cart-website): A coffee cart website sample for an invented espresso cart: day rates, the power, space and water a venue needs, allergens milk by milk and a date request.

## Frequently asked questions

### Can anyone order a bag from Ember Hill?

No one can, since Ember Hill Coffee Roasters is invented. Its coffees, roast days and wholesale prices were typed out by hand in the AI Web Maker office, and the arch, the beans and the bags in its pictures were drawn by the platform's image engine. A working roaster would describe its own coffees in a few lines, take the store that comes back and fill in its real lots, dates and prices.

### Can a roaster sell prepaid runs of bags with this kind of store?

Yes, as a product with options. The sample's prepaid run card lets the buyer choose 3, 6 or 12 bags, pay once at a checkout that adds delivery, and receive a bag after each roast day. The roaster does the posting, and pauses or changes are arranged by phone or email, as the sample's questions explain.

### Should a roaster publish how long beans need to rest?

Yes, because it answers the most common complaint before it arrives. The sample's table gives a best from day and a best within window for each coffee, counted from the stamped roast date. Buyers who brew at home learn to wait a few days, and slow drinkers know how long a bag keeps its character.

### How many bags of espresso pay for a year online?

Fewer than nine. An open store is hosted for $119 per year, or monthly at $19 when a roastery would rather spread the cost, and its domain is a separate buy among roughly 400 endings. Putting the store together and previewing it are not billed.

Updated 11 November 2026 · AI Web Maker